{"id":10460,"date":"2011-09-13T17:38:19","date_gmt":"2011-09-13T21:38:19","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=10460"},"modified":"2024-05-28T13:22:39","modified_gmt":"2024-05-28T17:22:39","slug":"industry-expert-weighs-in-franchise-consultants-10521","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/industry-expert-weighs-in-franchise-consultants-10521\/","title":{"rendered":"Industry Expert Weighs in on Franchise Consultants"},"content":{"rendered":"<p><strong>Franchise Gator sits down with Dan Martin, Franchise<br \/>\nStrategy Coach &amp; <a href=\"http:\/\/www.ifxonline.com\" title=\"\">IFX<\/a> CEO<br \/>\nto get his take on using a Franchise Consultant\/Broker as well as some good<br \/>\nadvice for someone looking to venture into franchising.<\/strong><\/p>\n<p>Dan Martin&#8217;s franchise experience goes back to<br \/>\n1983 when he started with a Franchise Management company.&nbsp; This eventually led to his starting his own<br \/>\nFranchise Management and Marketing Firm and later,&nbsp; &nbsp;becoming a franchisee in a national fast food<br \/>\nfranchise and owning over 14 locations.<\/p>\n<p>This extensive experience has given him great<br \/>\ninsight from both the franchisor&#8217;s and franchisee&#8217;s vantage point.&nbsp; He&#8217;s also been involved in the International<br \/>\nFranchise Association for many years including serving on the Board of<br \/>\nDirectors.&nbsp; &nbsp;<\/p>\n<p>Using a franchise consultant or broker has become<br \/>\na hot topic today and we were interested to hear Dan&#8217;s take from a Franchisee&#8217;s<br \/>\nperspective.<\/p>\n<p><strong>What is a franchise<br \/>\nconsultant\/broker? <\/strong><\/p>\n<p>A franchise consultant is an independent representative<br \/>\nwho advises a franchisor on how to structure and or implement a new franchise<br \/>\nprogram in aspects of development, operations or administration or anything relating<br \/>\nto the franchise organization.<\/p>\n<p>A franchise broker is a representative that<br \/>\nis solely involved in the sale of franchises and franchise development. <\/p>\n<p><strong>What are the pros and cons of using a<br \/>\nconsultant? <\/strong><\/p>\n<p>In this economy the pros and cons of<br \/>\nconsultants have been inflated greatly. <\/p>\n<p>The pros of using a consultant include:<\/p>\n<ul>\n<li>Being able to obtain C-level expertise from a<br \/>\nseasoned executive at a fraction of the cost of employing them. <\/li>\n<li>By using an consultant, you now have expertise available<br \/>\nto you that crosses brands and industries based on the consultant&#8217;s background.<\/li>\n<li>Consultant have connections that go way beyond<br \/>\nthose of a hired employee even if they could potentially be at the same level.<\/li>\n<\/ul>\n<p>Cons include:<\/p>\n<ul>\n<li>There is no certification process for a<br \/>\nconsultant. There is a CFE certification but that certifies an expertise and<br \/>\nunderstanding of franchising as a whole. <\/li>\n<li>Due to layoffs and downsizing, there has been an<br \/>\ninflux of people with no experience that are claiming the title of &quot;franchise<br \/>\nconsultant.&quot; It is always important to check out their background before<br \/>\nworking with them. <\/li>\n<li>People who have spend their lifetime in a<br \/>\nbusiness are not necessary capable of being a consultant. It is important to<br \/>\nremember when selecting a consultant that years in a business is very different<br \/>\nthan advising a company.<\/li>\n<\/ul>\n<p><strong>How do I find a good<br \/>\nconsultant?<\/strong><\/p>\n<p>It is important to find a consultant that you feel<br \/>\ncomfortable with, and most importantly you can trust. <\/p>\n<p><strong>How does a consultant<br \/>\nget paid? <\/strong><\/p>\n<p>Typically, the franchiser pays the consultant for his\/her<br \/>\nservices.&nbsp; Usually, franchisers pay<br \/>\nconsultants a percentage of the new owner&#8217;s <a href=\"https:\/\/www.franchisegator.com\" title=\"\">franchise<\/a> fee that is paid when<br \/>\nthey sign on. <\/p>\n<p><strong>How do I ensure that<br \/>\nthe consultant is making recommendations that are best for me?<\/strong><\/p>\n<p>It is important to<br \/>\nfind a consultant that works with a variety of brands. It is almost impossible<br \/>\nfor a consultant to know of every single available franchising opportunity,<br \/>\nhowever, they should know about multiple opportunities within multiple<br \/>\nindustries. <\/p>\n<p><strong>What qualities do you think make a good<br \/>\nfranchisee?<\/strong><\/p>\n<p>People who are<br \/>\ndriven, entrepreneurial, dedicated and patient usually make the best<br \/>\nfranchisees. Any quality you need to start and run your own business- you need<br \/>\nto have to run a franchise. <\/p>\n<p><strong>What is your favorite<br \/>\nadvice for new franchisees to help them succeed?<\/strong><\/p>\n<p>I like to tell all<br \/>\npeople <a href=\"https:\/\/www.franchisegator.com\/list-of-franchises\/\" title=\"\">looking into franchising<\/a> that it is best to directly follow the<br \/>\nfranchisor&#8217;s advice. This falls along the same lines as not trying to reinvent<br \/>\nthe wheel- if it has been successful for so many others, why fix something that<br \/>\nisn&#8217;t broken. Additionally, form a community with the other franchisees-<br \/>\nimplement their advice with the advice of your franchisor because working<br \/>\ntogether is always easier&nbsp; than working<br \/>\nagainst each other. <\/p>\n<p><strong>What would you tell<br \/>\npotential franchisees that may be nervous about the financial burdens of<br \/>\nstarting a franchise.<\/strong><\/p>\n<p>Make sure you take into account all expenses. Talk to all<br \/>\nthe franchises you are looking at to see what costs may come after the initial<br \/>\nfees and make sure it is still a good financial fit. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchise Gator sits down with Dan Martin, Franchise Strategy Coach &amp; IFX CEO to get his take on using a Franchise Consultant\/Broker as well as some good advice for someone looking to venture into franchising. Dan Martin&#8217;s franchise experience goes back to 1983 when he started with a Franchise Management company.&nbsp; This eventually led to <a href=\"https:\/\/www.franchisegator.com\/articles\/industry-expert-weighs-in-franchise-consultants-10521\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Industry Expert Weighs in on Franchise Consultants<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-10460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry Expert Weighs in on Franchise Consultants - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Franchise Gator sits down with Dan Martin, Franchise Strategy Coach &amp; IFX CEO to get his take on using a Franchise Consultant\/Broker as well as some g\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/industry-expert-weighs-in-franchise-consultants-10521\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Expert Weighs in on Franchise Consultants - 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