{"id":10838,"date":"2022-07-13T13:48:51","date_gmt":"2022-07-13T17:48:51","guid":{"rendered":"https:\/\/www.franchisegator.com\/articles\/?p=10838"},"modified":"2022-08-04T17:13:31","modified_gmt":"2022-08-04T21:13:31","slug":"5-basic-elements-business-plan","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/5-basic-elements-business-plan\/","title":{"rendered":"What Are the 5 Basic Elements of a Business Plan?"},"content":{"rendered":"<p><a href=\"https:\/\/www.franchisegator.com\/info\/starting-business\/\"><span style=\"font-weight: 400;\">Starting a business<\/span><\/a><span style=\"font-weight: 400;\"> takes time. It takes dedication. It also takes a solid plan. The planning phase can seem intimidating when you\u2019re new to the business community. But <\/span><a href=\"https:\/\/www.franchisegator.com\/info\/business-plan\/\"><span style=\"font-weight: 400;\">making a business plan<\/span><\/a><span style=\"font-weight: 400;\"> is surprisingly easy, especially when you\u2019re creating one as the owner of a business franchise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will walk you through the five basic elements of a business plan, so you stay focused and share your vision with others.<\/span><\/p>\n<ol>\n<li style=\"text-align: left;\"><b> Executive Summary<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When you\u2019re starting a business, you\u2019ll need funding to thrive. But many lending institutions will expect to see a business plan before they approve you for a loan. Make it easier for lenders to learn more about your business by creating an executive summary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An executive summary highlights the key points of your business plan. It should be 250 to 500 words long and offer a high-level view of your core business processes and goals. Don\u2019t worry about a lot of data. You can include specific numbers in other sections of your plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though this is the first part of your business plan, save this step for last. You\u2019ll have an easier time crafting a summary once the other portions of your business plan are complete.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Company Summary<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll provide an overview of the company itself. If you\u2019re a franchise owner, you\u2019re not starting a business from scratch, so it\u2019s more than okay to simply describe the company you work for and provide a description of their products or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond this initial summary, you\u2019ll also want to include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company\u2019s mission statement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The franchise location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date the franchise was founded (or will be founded)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competitive advantage\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a franchisee, the parent company may be able to offer some helpful guidance when you\u2019re making a business plan. In all likelihood, you\u2019ll be able to quickly summarize the company\u2019s mission and fill in some data regarding your franchise location.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Market Analysis<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you have the basics in place, you\u2019ll need to provide a market analysis. This doesn\u2019t have to be overwhelmingly detailed, but you should be able to answer basic questions like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who is your target market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your marketing strategy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What expectations do you have for market growth?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you might include some information about local competitors and your strategy for addressing these challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a franchisee, you\u2019ll largely rely on your franchisor&#8217;s marketing and promotional materials. But that still leaves you responsible for executing the marketing plan at the local level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can explain how you plan to integrate the company\u2019s marketing materials into your regular operations at your franchise location.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Management Team<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your business plan should also include some information about your management team. As a franchisee, this becomes fairly straightforward. You can simply describe yourself, including data such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prior industry experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key skillset<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospective salary\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019re trying to build confidence in your leadership abilities, which is particularly important when seeking a small business loan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can also include some information about what support you\u2019ll gain from the company. This might include such things as training, equipment, and marketing materials.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Financial Projections<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is the hardest part of making a business plan for many business owners. Typically, your financial projections should include the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales forecasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assets and liabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expenses budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash flow statement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Income projections\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If these terms make your head spin, don\u2019t sweat it. Your franchisor will likely provide some administrative support so that you can generate a clear, accurate business plan. After all, these numbers are largely based on the past performance of other franchises, so you may need to obtain company data to provide an accurate summary of your finances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can summarize any funding needs in this section as well. Again, this is important when seeking a business loan since you\u2019ll want to secure enough money to cover such expenses as your franchise fee, equipment, and any additional startup costs that you may incur.<\/span><\/p>\n<p><b>Your Franchising Opportunity Awaits<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed your business plan, read it over for clarity. Your franchisor may even be able to help with polishing facts and figures, which can help you obtain a small business loan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to begin? Start with Franchise Gator. Our franchise locator tool can help you find <a href=\"https:\/\/www.franchisegator.com\/franchise-listings.php\">franchising opportunities in your area<\/a>. Use this search tool to find your next opportunity and enjoy the benefits of being a franchise owner.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business takes time. It takes dedication. It also takes a solid plan. The planning phase can seem intimidating when you\u2019re new to the business community. But making a business plan is surprisingly easy, especially when you\u2019re creating one as the owner of a business franchise.\u00a0 This guide will walk you through the five <a href=\"https:\/\/www.franchisegator.com\/articles\/5-basic-elements-business-plan\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  What Are the 5 Basic Elements of a Business Plan?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,24],"tags":[],"class_list":["post-10838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-starters","category-franchise-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are the 5 Basic Elements of a Business Plan? - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Starting a business takes planning, but what does that mean? 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