{"id":10853,"date":"2022-07-25T15:07:24","date_gmt":"2022-07-25T19:07:24","guid":{"rendered":"https:\/\/www.franchisegator.com\/articles\/?p=10853"},"modified":"2022-09-29T11:38:47","modified_gmt":"2022-09-29T15:38:47","slug":"how-manage-business-finances","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/","title":{"rendered":"How to Manage Business Finances"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Too often, <a href=\"https:\/\/www.franchisegator.com\/franchise-listings.php?\">business startups<\/a> fail because the owners don\u2019t keep track of their finances. But this is one of the most important parts of <\/span><a href=\"https:\/\/www.franchisegator.com\/info\/starting-business\/\"><span style=\"font-weight: 400;\">starting a business<\/span><\/a><span style=\"font-weight: 400;\">. You\u2019ll need to cover things like payroll, supplies, taxes, and any business loans you may have received to get started. Consider this your quick guide to <\/span><a href=\"https:\/\/www.franchisegator.com\/info\/managing-business-finances\/\"><span style=\"font-weight: 400;\">managing business finances<\/span><\/a><span style=\"font-weight: 400;\"> and ensuring you stay on track as your business grows.<\/span><\/p>\n<p><b>Keep Your Personal Assets Separate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many first-time business owners make the mistake of starting a business using their own funds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you use your own capital in the earliest phase of your business, you need to separate your business and personal funds as soon as possible. Failing to do so can create confusion when it\u2019s time to file taxes, and it can also mean you\u2019re financially liable for any business losses you incur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by obtaining an Employer Identification Number (EIN) from the IRS. An EIN is like a Social Security number for your business and gives it its own identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, use this EIN to open a business bank account. You\u2019ll use this account for all of your business transactions. Here\u2019s a tip: Open multiple bank accounts and use one for income, another for payroll, and another for expenses. This will help you stay organized and make life a lot simpler.<\/span><\/p>\n<p><b>Set a Working Budget<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When managing business finances, you need to account for every penny that comes in and out of your business. To get started, make a list of all of your liabilities. These may include things like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Debts and business loans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory and equipment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payroll<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Franchise royalties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taxes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business insurance\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This list can give you a better idea of how much money you\u2019ll need to cover these expenses, as well as how much you\u2019ll need to maintain profitability.<\/span><\/p>\n<p><b>Choose a Bookkeeping Strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bookkeeping refers to the method you\u2019ll use for recording your business finances. Basically, you have three options.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, some small business owners keep their own books, using the latest bookkeeping software. This is often the cheapest option since it doesn\u2019t require the addition of any other employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as your business grows, this task can become increasingly cumbersome. This might lead you to consider the second option: hiring a full-time or part-time bookkeeper.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the expenses of an in-house bookkeeper seem prohibitive, you might consider outsourcing your bookkeeping needs. This means hiring an online accounting firm that can handle your finances in exchange for a fee.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of who manages your books, business owners are ultimately responsible, so make sure to review your reports regularly, especially in the early days of starting a business.<\/span><\/p>\n<p><b>Understand Cash Flow<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cash flow refers to where your money goes. A cash flow statement will cover a specific time period and highlight the way that money is spent within your organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding cash flow is important for two reasons. First, keeping a handle on your cash flow can show areas in which money gets wasted by your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, your operating cash flow will give you an idea of how much working capital you have to invest in the business. If you want to tackle a specific project or expand your operations, you\u2019ll need access to cash to do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t confuse cash flow with profits. Profit refers to how much money you\u2019re making in an absolute sense. But your operating cash flow will tell you how much money you physically have to work with at any given period. Both are important when managing business finances.<\/span><\/p>\n<p><b>Create Your Financial Statements<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To properly manage your finances, you\u2019ll need to know how to create your financial statements. Your income statement (also known as your profit and loss statement) records all of your income and expenses for a given window of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your balance sheet keeps track of your liabilities and equity. Lenders and investors will commonly expect to see your income statement and balance sheet to understand the financial workings of your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, your cash flow statement will help you assess your inflows and outflows of cash and can ensure that you retain enough working capital to cover your expenses, pay your employees, and invest in new business projects and opportunities.<\/span><\/p>\n<p><b>Franchising is a Fast-Track to Business Ownership<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, the most successful businesses are the ones already in operation. Owning a franchise can simplify your business activities since the business model has already been proven successful. Franchise Gator offers a free tool that you can use to find your next opportunity. Search for <\/span><a href=\"https:\/\/www.franchisegator.com\/franchise-listings.php?\"><span style=\"font-weight: 400;\">franchising opportunities<\/span><\/a><span style=\"font-weight: 400;\"> in your area, and reach your truest financial potential.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too often, business startups fail because the owners don\u2019t keep track of their finances. But this is one of the most important parts of starting a business. You\u2019ll need to cover things like payroll, supplies, taxes, and any business loans you may have received to get started. Consider this your quick guide to managing business <a href=\"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  How to Manage Business Finances<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,28,29],"tags":[],"class_list":["post-10853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-experts","category-franchise-news","category-how-do-i"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Manage Business Finances - Franchising Blog<\/title>\n<meta name=\"description\" content=\"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Manage Business Finances - Franchising Blog\" \/>\n<meta property=\"og:description\" content=\"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchising Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T19:07:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-29T15:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\"},\"headline\":\"How to Manage Business Finances\",\"datePublished\":\"2022-07-25T19:07:24+00:00\",\"dateModified\":\"2022-09-29T15:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/\"},\"wordCount\":781,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg\",\"articleSection\":[\"Franchise Experts\",\"Franchise News\",\"How To\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/\",\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/\",\"name\":\"How to Manage Business Finances - Franchising Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg\",\"datePublished\":\"2022-07-25T19:07:24+00:00\",\"dateModified\":\"2022-09-29T15:38:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\"},\"description\":\"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg\",\"width\":1024,\"height\":576,\"caption\":\"managing finances for a business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/how-manage-business-finances\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Manage Business Finances\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/\",\"name\":\"Franchise Gator\",\"description\":\"Franchise Gator\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/#\\\/schema\\\/person\\\/8b6ed7f7859f629c74b30824de90d54d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.franchisegator.com\\\/articles\"],\"url\":\"https:\\\/\\\/www.franchisegator.com\\\/articles\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Manage Business Finances - Franchising Blog","description":"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/","og_locale":"en_US","og_type":"article","og_title":"How to Manage Business Finances - Franchising Blog","og_description":"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.","og_url":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/","og_site_name":"Franchising Blog","article_published_time":"2022-07-25T19:07:24+00:00","article_modified_time":"2022-09-29T15:38:47+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#article","isPartOf":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/"},"author":{"name":"admin","@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d"},"headline":"How to Manage Business Finances","datePublished":"2022-07-25T19:07:24+00:00","dateModified":"2022-09-29T15:38:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/"},"wordCount":781,"commentCount":0,"image":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#primaryimage"},"thumbnailUrl":"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg","articleSection":["Franchise Experts","Franchise News","How To"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/","url":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/","name":"How to Manage Business Finances - Franchising Blog","isPartOf":{"@id":"https:\/\/www.franchisegator.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#primaryimage"},"image":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#primaryimage"},"thumbnailUrl":"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg","datePublished":"2022-07-25T19:07:24+00:00","dateModified":"2022-09-29T15:38:47+00:00","author":{"@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d"},"description":"Keeping track of finances is an important step in starting a business. Here\u2019s how you can manage your business\u2019s finances as your business grows.","breadcrumb":{"@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#primaryimage","url":"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg","contentUrl":"https:\/\/www.franchisegator.com\/articles\/wp-content\/uploads\/2022\/07\/dollar-currency-growth-concept-with-upward-arrows-on-charts-and-coins-picture-id1317087986-2.jpg","width":1024,"height":576,"caption":"managing finances for a business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchisegator.com\/articles\/how-manage-business-finances\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.franchisegator.com\/articles\/"},{"@type":"ListItem","position":2,"name":"How to Manage Business Finances"}]},{"@type":"WebSite","@id":"https:\/\/www.franchisegator.com\/articles\/#website","url":"https:\/\/www.franchisegator.com\/articles\/","name":"Franchise Gator","description":"Franchise Gator","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchisegator.com\/articles\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.franchisegator.com\/articles\/#\/schema\/person\/8b6ed7f7859f629c74b30824de90d54d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a07c59cdf4578422363415c8c773abb1d217365273fcc2548c2fe0298fbc257f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.franchisegator.com\/articles"],"url":"https:\/\/www.franchisegator.com\/articles\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/comments?post=10853"}],"version-history":[{"count":1,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10853\/revisions"}],"predecessor-version":[{"id":10854,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/posts\/10853\/revisions\/10854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/media\/10855"}],"wp:attachment":[{"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/media?parent=10853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/categories?post=10853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisegator.com\/articles\/wp-json\/wp\/v2\/tags?post=10853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}