{"id":9285,"date":"2017-05-25T10:29:21","date_gmt":"2017-05-25T14:29:21","guid":{"rendered":"https:\/\/www2.franchisegator.com\/articles\/?p=9285"},"modified":"2025-09-25T07:33:30","modified_gmt":"2025-09-25T11:33:30","slug":"3-lessons-from-franchisees-12651","status":"publish","type":"post","link":"https:\/\/www.franchisegator.com\/articles\/3-lessons-from-franchisees-12651\/","title":{"rendered":"Franchisees Provide 3 Tips to Success in Franchising"},"content":{"rendered":"

It\u2019s true that the franchises that tend to succeed over the
\nlong haul come from tried and true sectors: restaurants<\/a>, hotels, senior care<\/a>,home services<\/a>. That almost any concept can be franchised is also true \u2014 kid
\nyoga, crime scene clean-up, doggie makeovers \u2026 if you can conceive it, there\u2019s
\na good chance a franchise opportunity exists. Of course, some of these ideas
\ncatch on, experience rapid growth and then flame out. Others trundle along
\nnever quite developing the traction to flourish. And a handful end up having
\nstaying power.<\/p>\n

This is not to dissuade anyone from pursuing a new idea in
\nfranchising. After all, 20 years ago the idea of an all-night fitness center
\nprobably seemed \u201cout there.\u201d And yet today Anytime Fitness<\/a> is the No. 1 fitness
\nfranchise in America and in 2015 was the No. 2 overall franchise in Entrepreneur<\/em> magazine\u2019s Franchise 500.<\/p>\n

You can find examples of success across the spectrum. But
\nwhether it\u2019s a concept within the traditional sector or one that could be
\ncategorized as an outlier, there are consistent markers that distinguish the
\nwinners from the also-rans. We have compiled these markers into three things every potential franchisee should know:<\/p>\n

1. The franchisee\u2019s affinity for business trumps specific experience.<\/h2>\n

You\u2019d have a hard time
\nfinding a successful franchisee who hasn\u2019t brought an \u201call-in\u201d attitude to his
\ninvestment. On the other hand, it is not hard to find franchisees who are
\nsuccessful in a business category in which they had little or no practical
\nexperience. In virtually every franchise category, the former is far more
\nimportant than the latter.<\/p>\n

\u201cWhat sort of background do we look for? We\u2019re looking for
\nsomeone with entrepreneurial spirit, who is passionate about teaching
\nchildren,\u201d said Greg White, vice president of Franchise Development for Kiddie
\nAcademy<\/a>. \u201cA teaching background is nice to have but not necessary. We have a
\ndeep training program, online and here at the corporate center, that is
\nextremely comprehensive to cover our operating, marketing and finance
\nprocesses. But the franchisee needs to bring the right attitude. That\u2019s one
\nthing we can\u2019t teach.\u201d<\/p>\n

Honestly assessing your strengths and weaknesses is key. Almost
\nno one has skills across all the disciplines required to run a successful
\nbusiness. It requires collaboration and, most often, a team effort.<\/p>\n

\u201cIn our business we find many franchisees have that caring gene
\nwhich is extremely important,\u201d said Christopher Seman, president of Caring
\nTraditions<\/a>, a franchise specializing in helping seniors and their families
\ntransition from independence to assisted living. \u201cBut the sales gene is just as
\nimportant. You still have to generate business, and if that sales mentality and
\ncapability is missing you must recognize that in yourself and recruit to fill
\nthat role and ensure your operation\u2019s success.\u201d<\/p>\n

Understand that you can hire experience and expertise in
\ndisciplines that are new to you. What can\u2019t be hired is the passion to do
\nwhatever it takes, invest whatever time is required and make all other
\ninterests (including, sometimes, family and friends) secondary to the success
\nof your enterprise.<\/p>\n

Chris Beer, who owns an Our Town America franchise<\/a>, put it this way in a Franchise Business Review<\/em> article: \u201cBe prepared to hit the ground running and maintain a
\npositive attitude. The first several years of owning a business requires a lot
\nof hard work but can be invigorating if you keep the long-term goals top of
\nmind. Surround yourself with positive people who represent a skill set that
\nwill allow you to spend time in areas where you exhibit strength.\u201d<\/p>\n

2. Beware any franchisor not invested in your success.<\/h2>\n

Unfortunately, there are stories where
\nfranchisees had frequent and useful communication with their franchisor and
\nstaff in the beginnings of their relationships only to see that support dwindle
\nwith the passage of time. This journey is a marathon, not a sprint, and it is
\nincumbent on you to make sure that your franchisor is there to support you over
\nthe long haul, well after he has received your commitment and your up-front
\nmoney.<\/p>\n

White emphasized the importance a commitment to due diligence
\nplays in franchisees who succeed. \u201cValidate and verify that you are going to
\nreceive support from the franchisor,\u201d he said. \u201cWhen you meet with the
\nfranchisor ask them \u2018What is your role, and what can I expect from you?\u2019 What
\nyou should be hearing is that you will receive continuous support, that there
\nare business consultants available to you. Verify what happens post-agreement.
\nAll of these are critical to your success.\u201d<\/p>\n

Also critical is aligning with a franchise committed to being
\nat the leading edge of their industry. In today\u2019s rapidly evolving business and
\ntechnology climate, businesses that fall behind can quickly fall victim to more
\nambitious competitors. Your franchisor must be dedicated to leading its
\nbusiness partners in the right direction, investing the resources to dependably
\nremain in the vanguard of their industry.<\/p>\n

Those franchisors who have the proper support mechanisms in
\nplace and who are investing the resources to stay out in front in their
\ncategory will be indispensable allies in your success.<\/p>\n

\u201cWhile opening up a new business is inherently a risky proposition, for me, by
\npurchasing a franchise from a well-respected franchisor, I feel that I was able
\nto reduce the amount of risk involved,\u201d Susan Maranhao told Franchise Business Review<\/em>. Maranhao owns
\na Wild Birds Unlimited franchise<\/a>. \u201cI also didn\u2019t and still don\u2019t have to be an
\nexpert in everything,\u201d she added. \u201cI learn from the expertise of the franchise
\nteam, who provide me with lots of great information to help me run my business.
\nMy franchisor also has staff whose job it is to both develop and find new
\nproducts to sell, to develop marketing plans and to provide best practices in
\nstore operations.\u201d><\/p>\n

3. Look for a vibrant community of fellow franchisees.<\/h2>\n

It\u2019s unlikely you\u2019ll find a more revealing
\nindicator of a franchise than the health and contentment of their franchisees.
\nSuccessful franchises have a community of franchisees who are active,
\nsupportive, eager and willing to share information and problem-solving insights
\nwith one another. That collaborative spirit is in many ways as important as the
\nformal support and training provided by the franchisor.<\/p>\n

\u201cGet
\ninvolved in the community and network, network, network,\u201d explained Connie
\nChandler, owner of a Minuteman Press franchise<\/a>, in a Franchise Business Review<\/em> article. \u201cGetting your and your company\u2019s
\nname out there as much as you possibly can is crucial to building your
\nbusiness.\u201d<\/p>\n

In addition, by modeling the actions of others who are already
\nsucceeding, it\u2019s often easier to achieve your own success. \u201cA little after we started,\u201d
\nChandler said, \u201cwe were given the name of a Minuteman Press franchise owner who
\nhad a shop that was a similar size as ours. We spent the entire day with that
\nowner, and, to this day, we are still not only friends, but we can lean on each
\nother for advice. As we\u2019ve met more and more fellow franchisees, our support
\nnetwork has grown even further.\u201d<\/p>\n

The odds of your success are directly related to how much due
\ndiligence you apply to your evaluation of a franchise. The more you know, the
\nmore confident you can be that your investment will deliver on your financial
\nand lifestyle goals. Focus your research on the three areas covered \u2014 your own
\nstrengths and passions, your franchisor\u2019s commitment to support and innovation,
\nand the vibrancy, health and openness of the franchisee network \u2014 and you can
\ntake these lessons of success to the bank.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s true that the franchises that tend to succeed over the long haul come from tried and true sectors: restaurants, hotels, senior care,home services. That almost any concept can be franchised is also true \u2014 kid yoga, crime scene clean-up, doggie makeovers \u2026 if you can conceive it, there\u2019s a good chance a franchise opportunity … Franchisees Provide 3 Tips to Success in Franchising<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,24],"tags":[],"class_list":["post-9285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-starters","category-franchise-experts"],"yoast_head":"\nFranchisees Provide 3 Tips to Success in Franchising - Franchising Blog<\/title>\n<meta name=\"description\" content=\"If you're thinking about buying a franchise, there's some lessons you can learn from successful franchisees. 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