Farrah Kennedy

Franchise Gator

Farrah Kennedy knows franchise prospecting and knows it well. Having served as the General Manager at Franchise Gator, the leading on-line directory for franchise and business opportunity information, until December 2013, she managed all aspects of the business, including franchisor relationships, franchise leads, P&L and strategic objectives and growth, as well as taking care of Gator Crew who affectionally referred to her as 'GatorMom'.

Farrah began with Gator since almost the beginning - she was the first employee in October 2003. Before Franchise Gator, Farrah started her career in lead generation in 1997 with NewHomesDirect.com, a research site for potential new home owners where she served as the Director of Operations for 5 years.

Farrah now serves as Senior Manager at Mail Chimp.

Most Recent Franchise Articles by Farrah Kennedy:

Work at Work, Says HP’s Meg Whitman

The debate rages on. Imagine two employee scenarios. In the first, a guy gets up at 6:30. Showered and shaved, he gets all up in his professional outfit and faces rush hour. Forty-five minutes later, our man pulls into a spot and rushes to get to his desk. Scenario number two: Joe Q. Public...

By Farrah Kennedy | Posted October 10, 2013

The New Lost (Money) Generation

That whole 18 to 65 thing? Forget about it. It’s pretty clear, just anecdotally, that the culture of work has changed dramatically in the past generation. A report out of Georgetown University confirms what we are seeing in the workplace and the larger culture in general. The lifespan of the...

By Farrah Kennedy | Posted October 08, 2013

Workin' It: The Reason for the Season

Get up on this situation, and fast. If you are any kind of retailer, and that means new style, as in ecommerce or old style, as in brick and mortar, you should be doing your seasonal hiring today, right now, this minute. Amazon just announced it is bringing on 70,000 full time workers across the...

By Farrah Kennedy | Posted October 04, 2013

You're the Boss: Here's What You Shouldn't Be Doing

As the head of a small to medium sized business, you wear a dozen hats and some, well, they just don’t fit. It may seem like a brilliant idea to control all aspects of your enterprise, but it’s simply not possible for you to handle all the tasks of running your company. You need to move...

By Farrah Kennedy | Posted September 21, 2013

5 Questions Business Owners Should Be Asking About Healthcare Reform (Plus Some Answers)

Confused about healthcare reform? We thought so. Here are five questions you are probably asking, along with some answers that should help you sleep better a night. Are the healthcare reform police about to bust through my front door?No employer must offer coverage. Depending on the size of...

By Farrah Kennedy | Posted September 19, 2013

Why It's a Great Time to Start a Business

The recession is so ten minutes ago. It’s time to ride the uptick. Across the board, spending is up, hiring is up, and the Consumer Price Index is on the rise. For the first time since May, the CBIZ Small Business Employment Index is in positive territory, reporting a hiring increase for the...

By Farrah Kennedy | Posted September 18, 2013

Hope is Not a Strategy: Realistic Goal Setting

To succeed in business, you've got to be an optimist. But if that’s all you've got, frankly, you’re screwed; having a positive mental attitude gets you only so far. So while you may be dreaming of making it big, your dreams better be accompanied by some good old down to earth planning. While...

By Farrah Kennedy | Posted September 13, 2013

Franchise Employment Models...A Deciding Factor?

Are you a people person? What about managing people? Prefer to work alone? All of these are things you should consider when looking at which franchise is right for you. In this 4 part series we will examine the different employment models to help you understand this...

By Farrah Kennedy | Posted September 14, 2011

Industry Expert Weighs in on Franchise Consultants

Franchise Gator sits down with Dan Martin, Franchise Strategy Coach & IFX CEO to get his take on using a Franchise Consultant/Broker as well as some good advice for someone looking to venture into franchising. Dan Martin's franchise experience goes back to 1983 when he started with a...

By Farrah Kennedy | Posted September 13, 2011

Finding the Right Location for Your Franchise

One of the hardest things to decide on when starting yourbusiness is location. Your contract with the franchisor may include a certain geographic location but within that territory, there could be thousands of potential sites. How does one go about choosing the right location? The best way to go...

By Farrah Kennedy | Posted July 28, 2011

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