Rex White

Franchise Gator

After serving in the United States Navy, Rex began working in the field of Internet Technology and Marketing back in 1997 (when most people were still dialing in through America Online). Since those many ions ago, he has served as a freelance programmer, entrepreneur (website consultancy), franchisee, and technology director for a franchisor. During that time, he has continued to grow his expertise in the areas of website usability, social media trends, and internet marketing. Rex currently heads up the fantastic technology department at Franchise Gator, LLC. His experience working on both sides of franchising - as a franchisee as well as franchisor - has provided a unique perspective in this area which Franchise Gator has been more than happy to leverage. Oh, and he occasionally writes about technology-related trends. So there's that.