Rex White

Franchise Gator

After serving in the United States Navy, Rex began working in the field of Internet Technology and Marketing back in 1997 (when most people were still dialing in through America Online). Since those many ions ago, he has served as a freelance programmer, entrepreneur (website consultancy), franchisee, and technology director for a franchisor. During that time, he has continued to grow his expertise in the areas of website usability, social media trends, and internet marketing. Rex currently heads up the fantastic technology department at Franchise Gator, LLC. His experience working on both sides of franchising - as a franchisee as well as franchisor - has provided a unique perspective in this area which Franchise Gator has been more than happy to leverage. Oh, and he occasionally writes about technology-related trends. So there's that.

Articles by Rex White:


5 Points About Franchising for Veterans, by a Veteran

What Former Military Members and Spouses Should Know When Buying a Franchise Is a franchise right for a veteran or a military spouse? You bet! Was it right for me? Well, no, it wasn't, but not because franchise ownership is a bad idea. Rather, it was because there were things I failed to think...

By | Posted November 10, 2014

Apple's Operating System... For FREE!?

Awesome news coming out of Apple yesterday regarding pricing for desktop operating systems: Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big...

By | Posted October 23, 2013

You Can't Fake It: Online Reviews Gotta be Real!

News flash - user reviews can make or break a business. Ninety seven percent of consumers search for businesses online, and 84 percent of smartphone users get busy after performing a local search, according to Marketing Exchange. So yeah, it’s kind of a big deal. As a result, good reviews on...

By | Posted September 26, 2013

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