What Does a CITYROW Franchise Cost?

Cash Required:$100,000
Net Worth Required:$500,000
Total Investment:$213,000 - $311,000

Franchisor Details

Total Units:56
Year Founded:2014
Franchising Since:2018


Trendy workouts are everywhere — but only the best alter the fitness landscape for good.

CITYROW was built to go the distance because it fills a critical need. Clients want high-intensity workouts that shred calories and tone muscles, but are also gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals. It’s a sweaty, exhilarating experience that clients LOVE.

That’s the market you want to be in.

Welcome To The Future

CITYROW offers instructor led group fitness workouts which pair high intensity intervals of rowing with strength and mobility training. The row machine is the most effective stationary cardio machine on the market. CITYROW uses a water based rower which is the smoothest and most visually appealing rower on the market. The water rower also provides a more fluid/organic rowing experience and is better overall for people who are "non-rowers" as they are significantly less jarring on the body. CITYROW isn't just another workout, its an experience that delivers results. Rowing is the future, poised to achieve the same level of adoption as spinning and running.

Be First To Market

Joining an $80 billion industry is smart — but you have to be strategic. Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses.

That’s why boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.

Hit The Ground Running

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.

Backed by FranWorth — the premier franchise development company — CITYROW’s proven business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.

When Clients Are Asking You To Franchise, You Know Your Market Is Ready-Made.

Our Ideal Franchisee

  • An individual or married team who recognizes the growth of the group fitness industry and wants to get involved, roll up their sleeves and really get connected to their community.
  • Someone who can drive a high level of engagement with their employees and customers. This is a people business first and foremost.
  • We want the Franchisee to become the "Mayor of Fitness" in their communities with a focus on guest experience.

Make Waves

Ready to own a CITYROW? Let’s Talk.

Fill out the form today!

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Please Note:

CITYROW is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming.

Interested parties should have at least $100,000 in liquid capital to invest.

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