Recently, Sport Clips was named to the Franchise Gator Top 100 Franchises list. These franchises were chosen based on a number reason, including brand image and franchisee support.
We sat down with Sport Clips' Vice President of Franchising, Jim Atkinson, to discuss his company and their franchise opportunity.
Many franchisors will say they want to "award" franchises and not sell them. What does that mean to your company, and what steps do you take to ensure you are bringing on the right franchisee?
Sport Clips, being a value-based organization, we are very focused on fit during our awarding process. We conduct a personality profile along with our Operations Representative interviewing the prospect.
From there they may receive an invite to attend our D-day in Georgetown TX. Our D-day is very interactive with all of the VP's, including Gordon Logan (Founder and CEO) and culminates in a D-day debrief where we review the days interactions. During the debriefing, we make the decision of they will be approved to purchase licenses.
How do you assist a prospective franchisee when it comes time for them to contact current franchisees for validation?
We provide our prospects a directory and tell them they are welcome to contact anyone. Being an absentee model, we do let them know that we will gladly facilitate a telephone meeting (in person if it's in the market) with any of our owners. In many cases, the prospect wants to talk with very specific people (i.e. owners from a similar industry, owners with a particular number of stores, owners that have won awards in their performance etc.). The bottom line is we need to know those who are interested in becoming Sport Clips Franchisees clearly know what the experience is all about.
Why should a candidate get excited about the opportunity to work with Sport Clips?
The support we offer our Franchisees and the values of the company would be a big factor however our item 19 (financial performance representation) is probably what excites our franchisees the most.