The Vitamin Shoppe

After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with fewer than 300 exclusive territories available.

What Does a The Vitamin Shoppe Franchise Cost?

To buy a franchise with The Vitamin Shoppe, you'll need to have at least liquid capital of $150,000 and a minimum net worth of $750,000. Franchisees can expect to make a total investment of $528,000 - $976,900. They also offer financing as well as a discount for veterans (20%). *


Financial requirements for this franchise:

Liquid Capital: $150,000
What does Liquid Capital mean?
Net Worth: $750,000
What does Net Worth mean?
Total Investment: $528,000 - $976,900
What does Total Investment mean?


Options available to franchisees:

Financing: Available
Training: Available
Veteran Discount: 20%

Franchisor Details

Facts about this franchise:

Total Units: 673
Year Founded: 1977
Franchising Since: 2021

Claim Your Territory, The Vitamin Shoppe Makes the Rest Easy

Four Distinct Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale

Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more—all so you can focus on growing your store(s)

Established Trust Equity

Profit from The Vitamin Shoppe’s decades-long relationship with customers—70% of revenue comes from return shoppers 

Innovative Merchandising Strategy

Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Booming Industry

Franchising with The Vitamin Shoppe means owning a part of the $946 billion healthy eating, nutrition, and wellness category of the $4.4 trillion global wellness economy**

A New Era of Franchising is Here

After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with fewer than 300 exclusive territories available. The retailer sits prominently in the $59+ billion (and growing!) wellness industry and currently operates more than 673 locations. On average, the top stores generate $2,053,043 in average revenue and $411,633 in average contribution per store.*

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. 

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. 

Fewer than 300 exclusive territories available. Inquire today to claim yours.

* This information reflects the Average Revenue and Average Contribution of The Vitamin Shoppe company-owned stores with a Contribution of $300,000 or more which were open for more than a year as of fiscal year-end 2022 and were operating in at least 3,000 sq ft of space. Of these 118 stores, 49 attained or surpassed the Average Revenue, and 42 attained or surpassed the Average Contribution described above. Contribution is defined as Total Revenue less the sum of Total Cost of Goods Sold and Total Expenses.  We refer you to Item 19 of our 2023 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. **As denoted by the Global Wellness Institute of U.S. Chamber of Commerce, 2022.

Ready to Learn More?Ready to Learn More?

We have more information on The Vitamin Shoppe available today for you to review.


The Vitamin Shoppe is currently accepting inquiries from the following states:

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

Interested parties should have at least $150,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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