Bakery Franchises For Sale

In some businesses, the biggest challenge is convincing a customer to purchase. That’s not the case for bakery franchises. People don’t need much encouragement to buy a delicious, freshly-baked product. The aroma alone will do the selling for you. Instead, the challenge here is to differentiate yourself from the other businesses in the area, so those hungry customers buy from you day after day.

Create a Specialty

In the early days of your new business venture, one of the best things you can do is carve out a niche making one specific type of baked good. You want to become known as the best option in the area for a certain type of item, so customers will tell their friends and family to come to see you. As business picks up on the success of that specialty item, you can then branch out into other areas and expand your menu.

Loyalty Rewards are Useful

Many of the customers you serve in the bakery business will be making similar purchases day after day. These are often people on their way to work or home after dropping the kids off at school. Offer a loyalty program to ensure those customers are rewarded for sticking with you instead of trying out the competition. This can be as simple as a points system or punch card that will reward them with free items after a certain number of purchases.

Work the Right Hours

Setting appropriate hours for a bakery can be tricky. The morning is naturally a busy time for this kind of business, so you’ll want to be up and running before the morning rush arrives. But are you going to stay open through the afternoon and into the evening? This will greatly increase your operating costs, but there may be an opportunity to sell loaves of bread and other items for dinner and dessert.