La Madeleine® Country French Café, a Dallas-based authentic country French bakery café, today announced the launch of its new mobile rewards app, Bonne Rewards. Available at all participating cafés beginning on February 10, Bonne Rewards was created to reward la Madeleine®’s extraordinary fan base and loyal guests.
“Since our founding in 1983, we have always focused on listening, adapting and surprising our guests,” said John Cahill, president of la Madeleine®. “Our Bonne Rewards app is another way we’re connecting with our guests and rewarding them for their loyalty. Consider it our way of saying ‘Merci.’”