Franchise Gator recently sat down with Rebecca Viani, VP of Operations for Plan Ahead Events, to tell us a little more about their franchise opportunityPlease tell us a little more about Plan Ahead Events and the industry of event planning.
The meeting and event industry is ever-evolving and allows its participants to interact with people from all industries and backgrounds. Going from a $500 billion dollar industry in 2007 to a $650 billion industry in 2010, it has proven its resilience and continues to be one of the most effective marketing strategies for companies today.How has your industry changed in the last 10 to 20 years?Although the principal purpose of our industry remains bringing people together, the strategies and capabilities that we have access to for accomplishing this have evolved. From live video streaming to off-site attendees to on-site interaction fostered through the the implementation of social media and mobile devices, the changes in technology and communication over the years have redefined the way people learn, communicate and connect.What trends do you see in your industry over the next 5-10 years?
As technology continues to evolve, so do events! It has been amazing to see the progression of the industry moving into the digital world. The entire event schedule and agenda can now be accessed from your mobile device, session attendees have the opportunity to interact with speakers and share feedback in real time and the incredible participant interaction that is now possible through the advancement of technology has brought meeting connections to an entire new level. The next decade will continue to emulate this progression. The green initiative will continue to grow and the use of holograms and 3D will definitely gain momentum.What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate?
The biggest challenge in the industry is educating those outside the industry on the vitality of events as part of a successful marketing plan. There are many organizations out there that do understand the importance of events when it comes to retaining their current customers, converting prospects and building relationships in general. However, there are many who see events as only social gatherings. It’s our job to show those organizations the value of the services we provide.Why do you think your company stands out in the industry?
We are an international network of almost 100 meeting and event planners that work together with the backing of strong strategic alliances.What makes Plan Ahead Events more attractive than the competition?
We pride ourselves on support and understand that this is one of the most important elements in the recipe for successful franchisees. We offer strong support programs and work individually with each franchisee to ensure their success.Describe the ideal candidate for Plan Ahead Events.
Our ideal candidate will have a passion for this business, and this is a relationship-based business, so good interpersonal skills are also important.What’s the strongest skill you require in a candidate?
People skills are the most important. This is a relationship based industry full of exciting and passionate people. You will be working with people from all backgrounds and walks of life.Describe the working environment of a typical Plan Ahead Events franchisee?
Plan Ahead Events is a home based business. At the same time, our franchisees are active within their communities and within the industry and have the opportunity to work with people from all areas of business and in a variety of different settings.Why has your company been successful?
The number one reason that our company is successful is that we offer a substantial support system for our franchisees and are willing to go the extra mile to ensure their success. We value our relationship with each and every franchisee and genuinely care about them and their success.What advice would you give someone interested in buying a franchise in your industry?
Do your research. Go with a business that you are excited about. Make sure you choose a company that offers a strong and well rounded support program.How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?
Although it’s beneficial, industry experience is not a requirement for our franchisees. Some of our most successful franchisees came into this business with no prior experience!