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Baja Fresh Mexican Grill

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Business Type: Franchise
Liquid Capital Required: $200,000
Net Worth Required: $1,000,000
Total Investment: $250,000 - $650,000
Financing Assistance: No
Training and Support: Yes




Baja Fresh Mexican Grill Franchise Information:

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Serving Up Quality

Baja Fresh has been serving deliciously fresh, high quality, Mexican food that is prepared in a quick casual atmosphere since 1990. Baja Fresh offerings were designed to satisfy the palates of discriminating diners who were tired of traditional fast food. Baja Fresh is consistently fresh and flavorful Mexican food, for lunch and dinner, dine-in or take-out, served in a sparkling clean and upbeat environment.

Baja Fresh is a quality alternative to fast food and casual dining choices. More than 40 items are made-to-order and feature charbroiled boneless and skinless, marinated chicken breast tenders, lean steak trimmed in-house, top-quality produce and fresh salsas. Specialty items include selections of burritos such as the popular Baja Burrito®, Grilled Vegetarian Burrito, Bare Burrito, and the super sized "Burrito Dos Manos".

Serving Up Flavor

Baja Fresh restaurants also feature an "all-you-can-eat" self-service salsa bar. Our salsa bars are stocked with a variety of fresh salsa from mild to spicy, including Baja Fresh's signature fire-roasted Salsa Baja™. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. ® in the preparation of its fresh offerings.

Baja Fresh has won numerous awards for the quality of its food and restaurants. Just recently the results of Restaurants & Institutions Consumers' Choice in Chains study were announced naming Baja Fresh Mexican Grill as the Platinum award winning Mexican chain in America. The Chains study rated eight customer service satisfaction attributes: food, quality, menu variety, value, service, atmosphere, cleanliness, reputation, and convenience.

Baja Fresh has a traditional prototype which can range from 1,200 to 2,000 square feet and we prefer to have patio seating. We also offer an express prototype that can fit into a space as small as 671 square feet. You would typically find this type of location in a food court, airport, theme park, casino, or at a college or university.

Franchise Requirements:
  • $200,000 in liquid assets per store
  • $1,000,000 in net worth per store
  • Restaurant experience or an operating partner who has restaurant experience
  • Franchise Fee: $50,000
  • Royalty: 5%
  • Franchise Agreement: 10 years

Serving Up Opportunity

Baja Fresh Franchise Partners own and operate more than 50% of Baja Fresh restaurants in more than 12 states. Baja Fresh Franchisees come to us with years of restaurant experience and proven leadership excellence. We are looking for energetic, motivators with an unrelenting commitment to customer service, quality and freshness.

Currently we are franchising throughout the United States and International Markets. If you wish to be considered, we ask that you please fill out the franchise inquiry in its entirety. All information submitted to Baja Fresh® is used only to assist in the pre-screening of potential investors/partners, and will be kept confidential.

Interested parties must have at least $200,000 liquid capital to invest.
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