Lawn Pride - Franchise

Starting a Lawn Care Business

The Grass is Greener on the Other Side

Like many successful professionals looking to make a career change or invest in a new business, you may be considering franchising opportunities. The entrepreneurial allure of owning your own business and creating a path toward future success is likely a motivating factor.

The lawn care services segment is one of the most appealing franchising opportunities, and Lawn Pride® is a premier franchise that provides the business model and essential support services you need to start a landscaping business and succeed in the years ahead.

Why Lawn Pride?

An Exciting Opportunity with Greener Pastures

There is a reason why Lawn Pride is a fast-growing lawn care franchise that consistently draws such high interest among new investors. Over 40 years of success, combined with the community and business benefits of being part of the Neighborly® family of service brands, creates a remarkable opportunity for entrepreneurs to get things flowing toward the future with a lifestyle they've been searching for.

Our business model provides the ongoing training, technology, networking opportunities, brand recognition, and vendor discounts that help put you in the best position for your lawn care services business to thrive.

A Sustainable Year-Round Business

Lawn Pride shows you how to start a lawn care business that fights seasonal slumps and attracts recurring revenue. Our goal is to offer what a customer needs outside their home with services that include:

• Fertilization
• Weed Control
• Aeration and Overseeding
• Pest Control
• Fungicide

What We Do

A Culture of Care Has Come Full Circle

Starting your own lawn care business can be exciting, but it can also be a daunting experience that ends up taking more time and effort than you could ever anticipate.

With Lawn Pride, you have a franchise where you will have access to all the continuous support you need to drive success in every aspect of your business. That includes:

• Business development plans and coaching
• Business management and finance tools
• Marketing collateral, local marketing consultations, and digital marketing systems
• Leadership development
• Education in Lawn Pride business culture and systems
• Technology and software training
• Day-to-day operation
• Office system setup

These extensive support services are what we believe distinguish Lawn Pride from other lawn care franchises and will help you build a business that you own, and that doesn't own you!

Why The Lawn Care Industry?

A History of Consistent Growth and a Lush Future

Growth in home values in many areas of the country has helped fuel a surge in refinancing, where many homeowners are investing "cash-out" dollars into home and landscaping improvements. Historically, the lawn care and landscaping industry has experienced significant growth, and even despite the trying times such as the pandemic of 2020, the numbers suggest the industry is well-positioned for future growth.

The Great Outdoors – Your Hidden Benefit

As a franchise owner with Lawn Pride, your lawn care business can provide you with more than just professional rewards. Scientific research reveals that spending time with your team outdoors and being in nature can provide a host of health and well-being benefits, including:

• Increased happiness
• More energy
• Improved memory
• Stress relief

Ideal Franchise Owner

An entrepreneurial spirit. A hunger to own your own business. A desire for professional freedom and better work/life balance. An appreciation for beautifying home properties. If any of these qualities resonate with you, then franchise ownership with Lawn Pride might be a great way to build your own lawn care business.

Discover the franchise opportunities available with Lawn Pride and the advantage of joining a family of fellow franchise owners who share these common characteristics:

Are financially responsible and accountable

• Strive toward success
• Uphold the highest professional standards
• Work to maintain our strong brand recognition
• Deliver exceptional customer service no matter what

The System

Blossoming Business Support

When starting your new lawn care business or converting your existing business, you’ll benefit from the power of our brand equity and focus on customer relationships — but the perks go beyond that. From the minute you’re awarded a franchise, your training, marketing and support systems come to life. Learn about the support branches available to you.

Franchisee Testimonials

"The amount of support I have received has exceeded every expectation. From the initial training to the opportunity to ask questions and learn directly from fellow owners, it’s been an amazing community to be a part of, and it’s made such a difference on my business."
- Travis Reed

"I had always been attracted to the weed and fertilization business...the high demand for service, the recurring revenue model, the fact that lawn care is a never-ending battle year over year no matter what the economy is doing…I started to realize this is really a recession-proof business."
- Brian Balzer

The Value of Neighborly

A Family of Top Franchises

Lawn Pride is proud to be a part of Neighborly, which is a community of independently owned and operated franchise businesses focused on repairing, maintaining, and enhancing properties. We began as Dwyer Group 40+ years ago, launching with a single home services brand. Today, we’re the world’s largest home services franchisor of 19 brands and nearly 5,000 franchises collectively serving 10 million+ customers across nine countries.

Though Neighborly is a large franchise system, our culture is close-knit with a family business atmosphere. We’ve successfully developed an effective franchise business model that works well for everyone involved, and one of the reasons why is because we encourage feedback from our franchise owners and invite them to participate in corporate-level decisions. We attribute our continued growth to this culture, and to teaching and upholding our company's values.