Filta Environmental Kitchen Solutions
If you haven't already heard, 2009 is a big year for Filta. The business has re-branded itself as the Environmental Kitchen Solutions partner. A worthy tag, since the business consists of FiltaFry, the undisputed market leader in oil-filtration & deep fryer management, and FiltaCool a unique natural filter for moisture control. Both products are proven to save clients money and increase sustainability. More specifically, our clients typically:- Reduce original oil disposal up to 50% with FiltaFry
- Extend the life of perishables up to 50% with FiltaCool
With these types of efficiencies, it was natural for Filta to re-brand itself as the Environmental Kitchen Solutions partner. As most are aware, a lot goes into the re-brand of a company. Filta has been steadfast since the latter part of 2008 at developing its new brand with marketing materials, which include a new van wrap for its mobile business (pictured), print advertising, web advertising, increased corporate "green" efforts, and most recently a newly branded web-site.
In today's world, a company's website is extremely important, so Filta felt it necessary to spend significant time to create a user-friendly, detailed web-site so the user will be both informed and satisfied.
Filta helps Franchise Owners succeed by using the marketing fund
Alongside the rebranding, The Franchisee's marketing fund is targeted towards national brand awareness, helping 2009 prove to be a great year for Filta and its Franchise Owners.
Last week, Filta exhibited at the National Restaurant Association show in Chicago. Filta's CEO, Bob Rogers, commented how great it was that many of the attendees either already used or had heard of Filta… the brand awareness is working.
Next month, Filta will be exhibiting at the SW Food Expo in Dallas.
Other uses of the fund includes advertisements and articles in trade publications such as Nations Restaurant News, QSR, FR&L, Restaurants & Institutions, Food Management, Restaurant & Hospitability, and online at NRN, Food Management and R&I.
National brand awareness is one of the many reasons franchise owners join the Filta network.
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FiltaFry
Our FiltaFry service is the undisputed market leader in cooking oil filtration & fryer management. The service is an eco-friendly mobile, on-site service for the micro-filtration of cooking oil and the vacuum based cleaning of deep fryers. FiltaFry's proven filter technology removes even the most minute pieces of food and other contaminants such as carbon, which break down the stability of oil. A regular FiltaFry service results in lower frying costs, longer oil life, improved food quality, and hygienically clean fryers. Other benefits include the reduction of frying odors, and improved health & safety for clients, customers and staff.
FiltaCool
In tandem with the FiltaFry service, our FiltaCool product/service, is also an undisputed market leader. We provide a cost-effective and eco-friendly solution to businesses that need to control moisture levels within walk-in units/walk-in coolers. Each FiltaCool container holds an air permeable packet of specially blended minerals that are scientifically proven to absorb excess humidity and gas molecules in refrigerators for up to three months. These results lower associated costs across the entire spectrum of cold storage operation: Food, Energy and Equipment.
A Broad Customer Base
Our client base is ever growing and its comprised of hotels, restaurants, bars, office & factory restaurants, roadside diners, universities, sports venues, airports, fast food outlets, hospitals, schools -- in fact anywhere food is fried and/or the presence of cold storage units.
Full Support Provided
In addition, we provide comprehensive in-field and business training, toll-free call handling of potential customer queries in your territory, and first rate support and advice as you start and build your business.
To ensure your success, one of our Business Development Managers will work with you in your own territory to help you establish a solid base of regular customers.
Prior Experience is Not Necessary
Our training program can be mastered by anyone. We have franchisees all over the world, male and female, from all walks of life, some in business for the first time, others continued entrepreneurs. They are all individuals with one thing in common - the self-motivation and desire to run their own successful business as part of an even larger business. You could be in business for yourself but not by yourself, operating from the comfort of your own home. We have franchise opportunities in all states of the US and internationally in several countries.
