Liberty Tax Service


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Liberty means Freedom!

Freedom to … take a Vacation

When you are the boss, you set your schedule – it's that simple. One advantage Liberty Tax Service has over other franchises is that the tax season is just that – seasonal. This allows you to keep another job while building your franchise. Work hard for four months out of the year. The time leftover is time for your life. Take the rest of the year to pursue other interests, go on vacation, spend time with the family, or even focus on another business.


Tax Knowledge is Nice But Not Needed

Put our proven system to work for your success. Sure prior tax experience is nice but not needed, because we thoroughly and continually train you and your employees. The corporate operations are lean, not bureaucratic, which keeps Liberty Tax responsive to the market and to our franchisees. Each year, we review our operating systems and respond to any adjustments needed per our franchisees' recommendations.


What Makes a Liberty Tax franchise different from other franchises?

Let us count the ways …

#1. We are led by the grandfather of the tax industry, John Hewitt.

With 44 years of experience in the tax preparation business, he has founded two of the three largest tax preparation corporations. He has led Liberty to open over 4,500 offices – more than three times faster than any tax company. Who better to partner with in business than the leader of the industry?

#2. We make taxes fun.

Our culture, our customer experience, even our mission statement is about having fun. We understand not everyone loves taxes (like we do) but it doesn't mean they can't have some fun when filing. When you drive by a Liberty Tax office, you see our Lady Liberty Wavers smiling and dancing, relaying our mission – to make taxes fun – for everyone.

#3. Commitment to Our Success.

"To have as many franchisees as John [Hewitt] has and as many offices open, he is extremely responsive. He called me back in 15 minutes after I called him at 5 a.m. I doubt a lot of CEOs of major corporations would respond that quickly." Tiffany Dodson, NC franchisee. Constant communication is a theme at Liberty Tax. Liberty Tax does not succeed unless our franchisees do.


Our Marketing Makes its Mark

Liberty Tax's marketing plan is designed to generate the maximum "top of mind" awareness to potential customers with the goal of growing your business and the Liberty brand. We provide you with all the tools you need to effectively market your franchise on a local level.

During tax season, we have thousands of individuals across the United States and Canada dress up in Statue of Liberty costumes and act as live advertisements for Liberty Tax. This form of outrageous marketing is paramount to the success of the Liberty Tax Service offices. We host roadside parties and give away hotdogs, coffee, popcorn and more!

Aside from marketing, Liberty Tax firmly believes in giving back to the communities where our customers and employees work. Throughout the country, franchisees partner with local and national non-profits to raise funds and awareness for causes that are near and dear to their hearts. We also honor local heroes (teachers, law enforcement, doctors, military, etc.) through our appreciation weeks.


Our Proven Track Record

We are the fastest growing company in the tax industry. We are setting records and blazing new trails with innovative marketing strategies and exploding social media campaigns. Our success has been recognized globally and the industry experts are taking notice. Join us and come grow with us!

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The Financial Side of Our Franchise

Liberty is proud to be voted #7 by Forbes Magazine's Top 20 Franchises for the Buck in 2012!
Total Investment: $56,800 - $69,900
Minimum Net Worth: $50,000
Franchise Fee: $40,000


Liberty Tax Service is currently accepting inquiries from the following states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Washington, D.C., Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.

Interested parties should have at least $50,000 in liquid capital to invest.

Liberty Tax Service Sits Down With Franchise Gator To Help Us Better Understand The Tax Preparation Industry In General And Liberty Tax In Specific.

What is Liberty Tax Service like and why is Tax Preparation a great industry to start a business in today?

Liberty Tax is the fastest-growing retail tax preparation company in the industry's history, specializing in individual tax preparation in over 3800 brick-and-mortar locations. Each office provides computerized income tax preparation and electronic filing options.  Other services include audit representation, a money back guarantee, and free tax return checking.   Liberty Tax provides an online filing preparation option for do-it-yourselfers through its eSmart Tax platform. 

An income tax franchise is a business to start today because taxes are a certainty of life. There's a ready market of taxpayers.  This year over 60% of taxpayers will outsource the tax preparation task to paid professionals, up from 51% in 1994.

How has your industry changed in the last 10 years? 20 years? 

Paying taxes remains a certainly of life, but filing methods, tax changes and evolving regulations are constantly affecting the tax industry.  In the past 20 years, e-filing revolutionized the tax industry. It's now the norm and most popular method of tax filing due to its efficiency and speed.  The IRS reported nearly 101 million e-filed returns during the latest tax season, and almost one billion total returns have been filed since 1990.

In the last ten years, do-it-yourselfers have embraced online tax preparation methods, creating the latest tax revolution.  The tax industry is undergoing more imposed regulation of tax preparers by the IRS with new certification procedures.

What trends do you see in the tax preparation industry over the next 5 years? Next 10 years?

More IRS regulations of tax preparation firms and tax preparers, more banking regulation, and more online and filing options.

What is the biggest concern about the Tax Prep industry that a franchise candidate should be aware of and investigate?

One of the biggest concerns is the increasing IRS regulation of tax preparers and how the tax companies are phasing this into their operations.

Why do you think Liberty Tax stands out in the industry?

In the last 14 years, Liberty Tax Franchise has emerged from a start-up company to the fastest growing tax company in the industry's history.   As Liberty's brand recognition increased, our company gained accolades for our affordable franchise opportunity, commitment to customer service and unique culture.  Factors of our continued success include:

  • Low start-up costs and the resourceful Liberty Tax Team: There's ongoing and continuous training and support in operations, marketing, and in the tax and technical areas of running a Liberty franchise.  The headquarters and management staffs have over 600 years in the tax industry. 

  • Most Experienced Tax Industry CEO: Liberty Tax CEO John Hewitt has 42 years of tax industry experience, the most of any CEO in the tax preparation business. .Accounting Today has named Hewitt one of the Top 100 most influential persons in the tax industry ten times.  The International Franchise Association honored John Hewitt as Entrepreneur of the Year.

    Liberty Tax Service is the only top three tax company to demonstrate overall system growth during the challenging economic climate of 2011. Throughout this decade, Liberty Tax Service has demonstrated solid gains in an industry formerly dominated by tax giant H&R Block and, for eight straight years, has grown by more returns than both Jackson Hewitt and H&R Block combined.

  • In its summer 2011 issue, Small Business Opportunities magazine ranked Liberty Tax one of the "75 Hot Franchises to Get into Now."

  • In June, G.I. Jobs named Liberty Tax Service on its elite list of "Military Friendly" franchises.

  • In May 2011, Entrepreneur magazine ranked Liberty Tax Service the "Best of the Best" franchise in the tax industry.

  • In January 2011, Entrepreneur magazine ranked Liberty Tax Service #1 of the tax franchises on the Entrepreneur "Franchise 500."

  • Liberty Tax Service is the only tax franchise on the Forbes "Top 20 Franchises to Start."

What makes Liberty Tax Service more attractive than your competitor's?

Affordable start-up costs for a top-rated franchise.  Financing may be available for approved prospective franchisees.  The continued ability to offer franchising as an option for those seeking self-employment, and a range of available territories in the United States and Canada.

Liberty Tax also offers franchise incentives through its membership in the International Franchise Association's VetFran and MinorityFran programs.

Describe your ideal candidate. Do you think your requirements are any different than your competitor's?

We are looking for highly-motivated franchisees who share our vision and determination to be #1 in this great industry. It helps that we don't require a tax background, but are seeking franchisees with strong management skills and a commitment to delivering excellent customer service.  We are all looking for the best candidates. Liberty Tax is determined to bring the best on board by keeping the opportunity affordable and attainable.

What's the strongest skill you require in a candidate?

Strong managerial skills and the willingness to follow and believe in our proven system as a guide to success. 

Describe the working environment of your franchisees.

Most Liberty Tax offices are storefront locations. Some are located within large retail establishments, and we do have some mobile buildings.

Why has Liberty Tax Service been successful?

Proven leadership by industry leader, John Hewitt and the vision to navigate the constant changes of the tax industry.    Liberty Tax started with an already successful entrepreneur ready to take the risk again in the tax industry.  Our business model features a fresh approach to tax preparation with a winning combination of superlative customer service and cutting-edge technology.

Our company and the Liberty Tax team stand ready to weather industry changes. With a tax preparer certification process in place since 2007, Liberty Tax Service is poised for stricter standards for tax preparers that are being phased now in by the IRS.  Liberty Tax took a proactive approach toward professional standardization by creating its own innovation three-tier skill examination for its preparers.  With the acquisition of eSmart Tax in 2007, Liberty Tax has been  providing an Internet solution for individual tax preparation that is user-friendly, well-supported and affordable. The eSmartTax acquisition expands Liberty Tax Service's existing product offering by allowing customers to prepare and file individual tax returns on the Internet.

Liberty's strategy is to utilize low-cost aggressive guerrilla marketing to build a brand in record time.  Our costumed Lady Liberty characters are helping to build a brand name recognized for "setting the standard, improving each day, and having some fun!" 

What advice would you give someone interested in buying a Tax Prep franchise?

Thoroughly research the opportunity to see if it's a good fit for you.  Do diligence by studying the franchise disclosure document, and talking to franchisees and members of the management and headquarters teams.  The tax industry is an intense seasonal business, and not for everyone. 

How much experience in tax prep should a franchise candidate have should they consider buying a franchise in your industry?

While tax preparation and tax industry experience certainly are assets, no previous tax experience is required to become a Liberty Tax Service franchisee.

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Start a Liberty Tax Service franchise with no knowledge of the Tax business! Liberty Tax ...

Heather: If you're looking at any company, you want to look at the track record of success. Liberty has grown by more raw tax returns done than our competitors combined over each of the last five years. So we're going something right.
John: Somehow I have an incredible competitive spirit. Everything is in competitive with me, and I have to win.
Anthony: The reason why I chose Liberty is that John was the only CEO in the industry that has forty years of experience. That was important for me, because I spent ten years in corporate America, had no knowledge about the tax industry, and I wanted to make sure that I got involved with an operation that had a proven system, and even more, a proven leader.
John: Many franchisors don't understand that their franchise, their success, is based on how well the franchises do. I think many people think that they're getting money from franchisees. Well, what we learned is the secret to our success is happy, successful franchisees. So the key word is partnership. You have to be a great business partner to the franchisees, and what I pledge to all our franchisees is I'm going to be the best business partner you've ever had.
Jerel: Liberty provides a lot of ongoing support. That's one of the great things about being with Liberty, is that it's all prepackaged for you. So, for instance, tax school that we have to teach to train our people how to do taxes. I didn't know how to do taxes when we first started. But Liberty gives it to you in ready-to-go Power Points. All you got to do is throw it up on a projection screen, and it's done.
Anthony: So the business is seasonal, and the way that works is most of the business happens January through April. So we work really hard January through April, put in a ton of hours, but come April 17th, we get to reap the rewards. I spend a lot of time with my family, my children.
Anthony R.: A successful franchise owner with Liberty Tax has a few qualities that are instilled in all of us from an early age. The first is determination. We all want to succeed. And the other part is pretty simple. Everyone needs to be coachable and trainable. Liberty has developed an excellent system that helps us to grow and maintain our franchise, and as long as you're open to listening and following the system, Liberty Tax franchisees will always succeed.
Eric: If we weren't a Liberty franchisee, we would definitely not be where we're at today, because the opportunity is just endless. With corporate America, you just have a certain place to where you can grow, and thatÂ’s it. You're never going to be the owner of a Walmart, or a Home Depot, or anything like that, but with this Liberty opportunity, we're the CEOs of our own company. We control our own destiny, how much we grow, how big that we get, how big we become. So I don't know where we'd be if we wasn't with Liberty, but I know we wouldn't be in the greatest position in the world like we are now. 

How Much Does It Cost?

  • Liquid Capital Required: $50,000
  • Net Worth Required: $50,000
  • Total Investment: $56,800 - $69,900

More Franchise Information

  • Incorporated Name: JTH Tax, Inc.
  • Business Type: Franchise
  • Industry: Business-Related
  • Industry Subsector: Tax Services

  • Franchising Since: 1997
  • Total Units: 3545

  • Royalty Type: Flat
  • Financing Assistance: Available
  • Training and Support: Available
  • Franchise Fee: $40,000
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