Webinars and Presentations for Franchisors
Have more success selling franchises and business opportunities
Franchise Gator is committed to helping its customers' succeed, and the path to success can take on many forms. With hundreds of sponsors, Franchise Gator is in a unique position to create an educational platform designed to help franchisors sell more effectively. Our goal is to work with those on our site who have a history of success selling franchises and business opportunities, and ask them to share their best practices.
Success with Portals
Presenter - Eric Bell, Franchise Gator
In this session, Eric shares what has worked for those that have been successful with franchise portals. This hour long sessions covers such topics as how to choose sites to work with, how to allocate your budget, what metrics to benchmark your campaign against, email tips, voicemail tips, and a host of other information.
Presenter Bio:Eric Bell is the General Manager of Franchise Gator. Since joining with Gator in 2005, he has spoken with hundreds of companies that have had success using franchise portals.
Converting More Leads Into Prospects
Presenter – Mario Altiery of The Upside Group
Mario takes a close look at the sales process with a specific focus on how to follow up on franchise portal leads. In this session we look at a case study of Mario’s with Rapid Recovery, review analysis from a survey attendees participated in regarding their sales process, and really dig down into the keys to a successful lead follow up process.
Working Your Ad Campaign To Full Potential
Presenter: David Gollahon of Franchise Insites
In this session David shares his unique expertise, discussing ways in which to get the most from an online franchise portal marketing campaign. He touches on such topics as profile page content, lead tracking and what metrics are critical to a successful campaign, working your old database, and tying ad reporting and sales reporting together.
Presenter Bio:David Gollahon brings 20 years of sales, marketing, and project management experience from a myriad of industries. With Franchise In-sites, David manages the online advertising efforts and performs the sales analytics for several franchise operations including Blue Coast Financial Group, The Glove Lady, Kona Ice, Kitchen Tune Up, and Mark Five. He also provides the bulk of the advertising for the brokers in the Franchise Authority network. David also has a history developing and selling for a top tier franchise portal.
Listen to Audio
View PowerPoint Slide
There’s Gold In Them There Leads
Presenter: Tim Holadia of FranMogul
In this session, Tim goes deep into the lead follow up process. He talks about the importance of treating every lead as if its your most important lead, regardless of information included with the lead that might sway your opinion of its validity. Tim also talks about the speed in which each lead must be followed up on, and common reasons why inefficiencies in the sales process often occur.
Presenter Bio:Tim is the founder and CEO of FranMogul. For 5 and a half years Tim was the Vice President for Development at Geeks On Call, where he was responsible for 285 franchises sold. Tim took his experience out on his own a few years ago to start FranMogul, which offers consulting and brokerage services, and well as their signature lead verification system.
Listen to Audio
View PowerPoint Slide
Hard Hitting Tools For More Effective Selling
Presenter: Mario Altiery of The Upside Group
In our kick-off session, Mario discussions why franchise sales are a more difficult sale than most other industries, facts and misconceptions about the viability of leads, and the reality of awarding franchises vs selling them. Mario also talks about the core competencies of the franchise sales process, including staff training, lead tracking, and goal setting. Lastly, Mario touches on what ongoing tasks are an important part of a successful sales program.
Presenter Bio:Mario is the president and Founder of Upside Group Franchise Consulting, an award winning franchise consulting firm. Mario is responsible for thousands of franchise sales in all sectors of franchising both domestically and internationally and has been doing so for 15 years. He’s also a Professor for Nova University’s CFE program, a regular IFA speaker, published author, and co-founder of the Franchising for Athletes Series.
Listen to Audio
View PowerPoint Slide
If you have any questions or ideas for future sessions, please contact us at 678-748-3000.