Barbeque (BBQ) Franchises for Sale

The smell of a barbeque restaurant is sometimes enough to bring in diners without any other marketing efforts. However, you can’t rely on aroma alone to run your business, so some creative marketing tactics will be in order. The sky is the limit when it comes to promoting your tasty BBQ, but here are a few ideas.

Attend Local Events

Perhaps the best way to promote your business is to have as many people as possible taste your barbeque. After all, if the food is good, it will pretty much sell itself. Rather than sitting back and waiting for customers to walk through the door, take part in local events to put your food in front of as many potential customers as possible. Are there fairs or farmer’s markets in your area that you can attend and offer free samples or small plates? These kinds of outings provide the chance to interact with many people in a single day.

Collaborate with Local Businesses

Another valuable opportunity to consider is collaborating with other businesses in the area to grow your reach. One obvious possibility is working with bars that don’t offer their own food service. Those bars may have loyal customers, and barbeque is a good pairing with beer. Putting on an event together will give you the chance to put your food in front of more people, and the bar will be providing a fun experience for their regulars.

Develop a Hook

You want to stand out in your area, not only from other barbeque restaurants but also from restaurants in general. Think of a creative hook that will give your location identity and cause people to talk about the new business with their friends and family. Of course, as a franchise owner, this will need to tie into the established franchise system. And many of these challenges have already been ironed out with a franchise for franchise systems.