Apricot Lane Boutique - Franchise

A Franchise That Fits Your Style

Apricot Lane serves up an opportunity with the systems and support you need to succeed, plus the freedom to build a boutique that feels true to you.

Running a women's fashion boutique goes beyond picking styles and pieces you like. It calls for consistent inventory flow, a deep understanding of women's fashion, and business systems that keep things moving. Apricot Lane gives franchise owners a structure that’s proven across markets so you can focus on building a store that reflects your taste.

We’ve supported our franchise owners since 2007, and many of them began with little retail experience. If you’re looking for a new beginning in 2026, we can help you build a business with direction and purpose.

Why Apricot Lane?

A Distinct Opportunity
Apricot Lane owners enjoy strong vendor relationships, fast buying cycles, and the flexibility to choose merchandise that fits their customers—with support every step of the way.

• Highly Engaged Onboarding
  We craft purposeful strategies built on research, creativity, and clear goals to help brands grow and stay ahead.
• Impactful Campaigns, Built on Insight
  We create ideas that inspire action by uniting design, storytelling, and data for impactful campaigns.
• Locally Owned, Nationally Supported
  We build genuine partnerships through transparency, collaboration, and shared goals that drive lasting success.
• Built for Lasting Impact
  We pursue sustainable progress focused on ethical growth, long-term value, and results that strengthen trust.

Training and Support

A Multi-Tiered Learning Platform
Apricot Lane Boutique provides the best-in-class new owner orientation and onboarding, which provides all the training you need to be a successful owner and operator.

• Learning Framework: Our learning is facilitated by our learning and development leader incorporating various learning platforms and styles. Over 50 hours of virtual, webinars and online training while engaging with function leaders and fellow franchise owners along the way.
• On Location Training and Support: In the final days leading up to your grand opening, our boutique in-store experience and operations team will be on site assisting in staff training, merchandising and the final details required for a smooth and successful opening.
• Post Opening Support: Our commitment to post opening support and learning is key to ensuring our owners long term success. Our team of functional experts evaluate your business and engage regularly with you to review and align on the opportunities within your business. Apricot Lane Boutique owners have 24/7 access to best practice resources providing insights and proven behaviors to grow their business.
• On-going Learning: We have been supporting franchisees for over 25 years! Our commitment to learning is a key tenant of our owners' success. Being part of a strong franchise brings access and learning opportunities not available on your own. We take learning seriously and provide multiple ways to engage and develop your business acumen. In-market support, annual owners conference, season planning meetings, networking events, ongoing recorded and archived webinars as well as communication systems for everyone to share.

The Ideal Candidate

You don’t need retail experience; you need consistency, curiosity, and the willingness to learn a system that’s been used for nearly two decades. Apricot Lane is right for you if you:

• Love to work with people
• Have an interest in women's fashion and trends
• Stay organized and focused
• Enjoy working closely with other people
• Have financial stability
• Want growth in your career

For many of us, owning a business sounds like a pipe dream. But it doesn’t have to be! We are looking for franchise owners who are ready to utilize their skills, learn something new, and take charge of their careers. Whether you have worked for decades in retail, spent the last several years working your way up the traditional corporate ladder, or anything in between, your accomplishments have taught you valuable skills. Use these skills as you transform your career by owning your very own clothing boutique franchise.

Turn Your Passion Into Rewarding Work

Being an Apricot Lane franchise owner is incredibly rewarding. One of the things you won't get working in an office every day of the week is the chance to delve into your passions. By allowing our franchisees to be creative in their business endeavor, Apricot Lane cultivates an environment of excitement that simply doesn't exist in other lines of work. Loving what you do makes every day a joy.