- Industry Q & A

Provide an overview/ description of your industry.  Include reasons why it's a great industry to start a business in today. The health and fitness industry is a dynamic and still growing industry.  According to Medical News Today, Americans spend over $12 Billion dollars annually on health club memberships.  According to Smartmoney.com, the personal training industry is a $6 Billion industry; and market research firm MarketData cited that in the U.S., over $80 Billion dollars were spent weight loss. We also have new FBBC owners who have ramped-up and How has your industry changed in the last 10 years?  20 years? The fitness industry has seen an amazing transformation over the last 30 years.  Coming off of the aerobics craze of the 1980's, personal training grew in popularity in the 1990's. Group training then took hold in the early 2000's, and outdoor boot camps became all the rage in the late 2000's. Fit Body Boot Camp is the evolution of the fitness business model with our indoor boot camps that facilitate group personal training. What trends do you see in your industry over the next 5 years?  Next 10 years? We will continue to see growth in training techniques and programs.  Nutrition will have a more important role in the fitness industry. Group personal training will continue to be the model because people like and want to work out with others. What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate? As with growth, you will see increase competition.  Smaller fitness start-ups will emerge.  Larger big box companies might enter the group personal training industry. And with that, you will see the potential for price competition. That said, Fit Body Boot Camp continues to be focused on leveraging our expertise in how to deliver and maintaining the "wow" factor for our end clients, while also continue to develop marketing programs, engaging strategic partnerships and initiate cross-promotions programs with brands that further differentiate Fit Body Boot Camp from our competitors. Why do you think your company stands out in the industry? We've built a brand and business model that's leveraged the 15 years of industry experience of our founder, Bedros Keuilian.  We continue to innovate when it comes to sales and marketing, and fitness programs, and have a business model, that is supported by a robust menu of done-for-you marketing, operations, and technology services.  Owners get all of this with a one of the lowest franchise entry fees and a flat monthly franchise fee. What makes your franchise/ business opportunity more attractive than your competitor's? We've tested our business model and its components in over 290 boot camps worldwide before becoming a franchisor.  We've been able to test and adjust various features to ensure that the business model is found and can be successfully followed by people from all walks of life - that includes former school teachers, engineers, nannies, personal trainers, mortgage brokers, marketing executives, and even former boot camp clients. We continually evolve and refine our business to ensure that our owners are always at the forefront of innovation while also surrounding them with a core group of strategic partnerships that provide additional value to their business. Describe the ideal candidate.  Do you think your requirements are any different than your competitor's? We are seeking franchise owners who have a dynamic personality, have a passion to help others and who have an interest in health and fitness. It's important that franchise owners can follow directions as components of our business model are similar to a "paint-by-numbers" program so following directions is key. What's the strongest skill you require in a candidate?  Must be able to follow directions. Describe the working environment of your franchisees (indoors, home office, mobile, etc).  Is your environment typical of other companies in your industry? We are an indoor boot camp so franchisees will be required to work indoors in their own Fit Body Boot Camp facility.  Most of our boot camp competitors are outdoors. Why has you're your company been successful? We've been successful because of the vision and hands-on leadership of our founder, and because of our turn-key business model that has been tested and proven. What advice would you give someone interested in buying a franchise in your industry?  Make sure that the founders/management team of the franchise has expertise in running and operating a gym, and that they have all of the components of starting and operating a boot camp business addressed, which include fitness programming, operations, sales and marketing, and technology. How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? Because our business is a turn-key business that has many components that are done-for-you, coupled with Fit Body Boot Camp University that provides classroom and hands-on education, we have successful owners who did not have any industry experience. Learn more about Fit Body Boot Camp