Fresh Coat Painters - Franchise
Fresh Coat is a full-service residential and commercial painting company designed for entrepreneurs who want to build a high-margin, scalable business. Owners enjoy 14 different revenue streams, including interior and exterior painting, cabinet refinishing, deck and fence staining, pressure washing, wallpaper removal, surface sealing, and more. Fresh Coat also offers disinfecting and protection services for additional revenue opportunities.
Requirements
Financial requirements for this franchise:
| Liquid Capital: | $50,000 What does Liquid Capital mean? |
|---|---|
| Franchise Fee: | $49,900 What does Franchise Fee mean? |
| Total Investment: | $66,150 - $96,250 What does Total Investment mean? |
Options
Options available to franchisees:
| Financing: | Via 3rd party |
|---|---|
| Training: | Available |
| Veteran Discount: | 15% Off Franchise Fee for Veterans. Owning a Fresh Coat Franchise isn’t about painting. It’s about managing great teams and projects - which veterans have been doing their entire military career. Leadership, resourcefulness, passion, and an entrepreneurial spirit are why military veterans are our most successful franchisees. To say "thank you" for your service, we have instituted a 15% veteran discount to help you get started. |
| SBA Approved: | Available |
Franchisor Details
Facts about this franchise:
| Total Units: | 174 |
|---|---|
| Home Office: | Cincinnati, OH |
| Franchising Since: | 2005 |
What Does a Fresh Coat Painters Franchise Cost?
Interested parties should have at least $50,000 in liquid capital to invest. Franchisees can expect to make a total investment of $66,150 - $96,250. Fresh Coat Painters charges a franchise fee of $49,900. They also offer financing via 3rd party as well as a discount for veterans (15% Off Franchise Fee for Veterans. Owning a Fresh Coat Franchise isn’t about painting. It’s about managing great teams and projects - which veterans have been doing their entire military career. Leadership, resourcefulness, passion, and an entrepreneurial spirit are why military veterans are our most successful franchisees. To say "thank you" for your service, we have instituted a 15% veteran discount to help you get started.). *
Why It Works: A High-Demand, Recession-Resistant Industry
Painting is one of the most consistently in-demand service categories—because everybody hates painting. It’s messy, time-consuming, physically demanding, and easy to get wrong. Homeowners don’t want to deal with ladders, taping, or the chaos of doing it themselves. Businesses can’t afford downtime or amateur results.
That universal “I want it done, I just don’t want to do it” attitude creates built-in demand that never goes away. Even in challenging economic times, walls still need refreshing, properties still need upkeep, and commercial buildings must stay maintained and compliant.
Painting is always needed. Always outsourced. Always in demand.
And Fresh Coat lets you tap into two massive markets—residential AND commercial—with no extra fees.
How You Make Money
Fresh Coat owners generate revenue through residential and commercial painting services, supplies, and numerous add-on offerings. Your earning potential is supercharged by the support you receive from Fresh Coat’s national team, including:
- Proven digital marketing designed to deliver high-quality residential leads
- National commercial accounts that send projects directly to you
- Commercial bid assistance to help you win big-ticket jobs in your territory
- Exclusive supplier discounts with major brands like Sherwin-Williams
- Repeat and referral business from strong customer relationships
This combination delivers volume, momentum, and a clear path to scale.
Who Thrives as an Owner
Fresh Coat is perfect for driven, business-minded individuals who want to lead a team and grow a real organization—not do the painting themselves. Ideal owners are:
- Entrepreneurial and motivated to succeed
- Strong communicators and team-builders
- Focused on customer service and relationship-building
- Interested in an affordable, home-based business with low overhead
- Seeking flexibility, freedom, and long-term success
No painting experience required.
What You’ll Do as a Franchisee
You’ll run the business—not the brush. Your role includes:
- Hiring, managing, and developing professional painters
- Marketing within your community to drive awareness
- Bidding on both residential and commercial projects
- Building long-term customer relationships
- Managing operations, quality, and profitability
Fresh Coat provides the systems. You provide the leadership.
Why Fresh Coat: The Business Case
Two Businesses in One
Fresh Coat gives you both residential AND commercial painting in one franchise—with zero extra fees. Your exclusive territory includes two massive demand channels, creating multiple profit centers and more predictable revenue throughout the year.
Up to 14 Revenue Streams
Diversified services = diversified income. From interior painting to deck staining to pressure washing and more, you’ll have numerous ways to generate work and grow your business.
Lower Costs, Faster Break-Even
Fresh Coat owners enjoy one of the most affordable entries into the home services space thanks to:
- Low start-up investment
- Home-based operations
- Low branding and technology fees
- Minimal royalty minimums
- No extra fees for commercial services or training
The result? A faster path to profitability.
A Proven Marketing Machine
Fresh Coat is built like a marketing company first, painting company second—giving you a competitive advantage from day one. Our marketing engine delivers:
- Residential digital lead generation
- Pre-secured national commercial accounts
- Vetted commercial project opportunities
- High-converting promotions like “Paint Any Room for $299”
This is how owners scale faster, staff up sooner, and grow revenue confidently.
Earn Back Your Entire Franchise Fee
Our exclusive Winner’s Circle Program lets you earn back your full franchise fee by hitting key performance milestones. No other brand offers anything like it—because no other brand is as confident in its systems and owners’ success.
A Vehicle for More Life
Fresh Coat empowers you to enjoy:
- More control over your time
- More flexibility for your family
- More financial upside
- More stability and work-life balance
And because painting is always in demand in every economy, it becomes a long-term path to freedom and opportunity.
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Awards
Fresh Coat Painters has received the following awards and acknowledgements:
Fresh Coat is named in Entrepreneur’s Franchise 500 for 2018, 2020 & 2021; Top Home-Based Franchise 2021; Franchise Times Top 400 Franchise; Franchise Gator Top 100 (2014, 2015, 2018); Franchise Gator Fastest Growing (2014, 2015)
Availability
Fresh Coat Painters is currently accepting inquiries from the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
Interested parties should have at least $50,000 in liquid capital to invest.
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