Lawn Pride - Franchise

About Lawn Pride

Since 1996, Lawn Pride® has provided a variety of lawn care services as a regionally recognized industry leader. Franchise owners in more than 40 locations experience the benefits of Lawn Pride’s proven business model, including:

Service Diversity: Franchise owners offer comprehensive treatment plans that focus on enhancing overall lawn health and quality. From fertilization and aeration to weed and grub control, our 7-Application Lawn Care Program emphasizes the most up-to-date techniques.

No Industry Experience Required: By utilizing an executive ownership model where you make the decisions and manage your own business, you won’t need to get your hands dirty to be successful, especially after hiring an expert staff.

Award-Winning Recognition: With more than 30 years of success and a rapidly-growing footprint, Lawn Pride has been recognized by leading organizations within the franchising space, such as Entrepreneur Franchise 500®.

Why Choose Lawn Pride?

Lawn Pride is proud to be a part of Neighborly®, the world’s leading home services franchisor with 19 brands and more than 5,500 locations focused on repairing, maintaining, and enhancing properties. Utilizing decades of experience and scale from this multi-brand portfolio, our franchise owners enjoy distinct advantages like:

Prime Territories: With available territories in some of the fastest-growing markets, there’s ample space and demand to establish your franchise. Better yet, thanks to designated territories, you’ll be able to collaborate and share best practices with other Lawn Pride locations instead of compete for the same customers.

ProTradeNet® Buying Power: Exclusively available to Neighborly brand franchise owners, you’ll have access to discounts and rebates from over 250 preferred vendors. In 2025, Neighborly brand franchise owners earned a collective $8.3M in rebates.

20% Veteran Discount**: We are proud to partner with VetFran and offer franchise fee discounts for qualified veterans. With more than 425 current Veteran owners across Neighborly brands, we’re committed to helping transitioning and current Veterans achieve their business goals.

Training & Support

Lawn Pride franchise owners benefit from specialized training, operations, and support systems, including:

Training Program & Business Coach: In-depth marketing and sales training as you get started, plus a consultant to answer questions and provide guidance as you grow.

Local & National Marketing Expertise: SEO & PPC guidance set the stage for integrated plans and tactics in your market that focus on customer acquisition, retention, and reactivation.

Ongoing Education & Owner Collaboration: Comprehensive opportunities such as regional training events and national conferences to ensure you have the knowledge to function at the top of your game.

Digital Integration: In an increasingly tech-focused world, local landing pages, social media presence, and custom sales support software make it easier to provide the best experience for customers.

Ideal Candidate

Our franchise owners come from all walks of life. Some have held positions in corporate environments and are looking for a career change, while others have worked in the industry and are looking to lead their own business. No matter their background, our franchise owners embody characteristics such as:

• Entrepreneurial spirit driven to set and achieve goals
• Desire to build genuine relationships with customers, employees, and other franchisees
• Commitment to delivering consistent, high-quality service
• Accountable to financial responsibilities and requirements

The culture across the entire family of brands is embodied by the Neighborly Code of Values, which emphasizes the importance of fostering a set of ideals that guide the organization. These elements, while small to some, set Neighborly and Lawn Pride franchise owners apart from the competition.

​Franchisee Testimonials

"I had always been attracted to the weed and fertilization business…the high demand for service, the recurring revenue model and the fact that lawn care is an ongoing need, year over-year, for homeowners."
- Brian Balzer

"The amount of support I have received has exceeded every expectation. From the initial training to the opportunity to ask questions and learn directly from fellow owners, it’s been an amazing community to be a part of, and it’s made such a difference on my business."
- Travis Reed

* Refer to Item 19 of the 2026 Lawn Pride SPV LLC Franchise Disclosure Document (FDD) for complete details.

** Refer to Item 5 of the 2026 Lawn Pride SPV LLC Franchise Disclosure Document (FDD) for complete details.