ANew Beverage & Snack

About Us

The ANEW Beverage & Snack, LLC objective is to become a significant player in the multi-billion dollar vitamin water and energy drink or CSD (carbonated soft drink) market. Crystal Palm products will have broad appeal to all energy drink and vitamin water consumers. The initial market thrust will be directed towards the 21-35 age groups. This market segment is presently under served.

Consumers in general spent more than $25 billion on wellness drinks in 2005, making up 12% of all soft drink spending across the US. Our founders have formed a management team and secured seed capital which will enable the company to capture a targeted 2.4% share of the available market in the next three years.

Company Strategy

• Support, promote and sell the best tasting energy drink and vitamin enriched water in America, in order to capture a significant share of the wellness drink and CSD market.



• Develop partnerships with non-profit organizations in the communities we serve.



• Continually develop and maintain a superior knowledge in product development, distribution, marketing and promotions.



• Provide our network of Distributors/Brokers with experienced, enthusiastic professionals, to help promote market and expand routes independently within their respective territories.



• Support the independent sales broker in the placement of inventory and supplies in accounts, providing 3 days of hands on training and support.



• Provide the established beverage distributor (on consignment) with initial product inventory, promotional materials (including but not limited to; beverage barrel refrigerators, window signs, posters, decals, hats and t-shirts) to a predetermined number of high traffic locations on behalf of our Brokers.



• To support the distributors/broker with strong promotional campaigns locally within his/her market, providing assistance with introductions, samplings, buy one get one free coupons, giveaways etc.

Promotional Support & Training

The product launch of Crystal Palm will sweep the country over a 3 year period. Each new Distributor/Broker that acquires licensing arrangements in specific markets will receive 3-days of hands on training and promotional support. We will encourage long lead promotion and will assist on location with training and support along with promotional programs such as "coupon giveaways" at your key locations and accounts. The Crystal Palm promotional tour will have several great angles for stories, including the quality of our product, the general concept and design of our packaging, and our charitable goals. A strong, relentless campaign will undoubtedly get attention in all forms of media (print, television, radio, internet, etc.) and results will begin almost immediately. Campaign elements will include:

• Feature stories
• Regular column items, mentions by our public relations team
• Press releases geared toward individual media classification
• Presence at local events
• Any and all cross-promotional opportunities

At ANEW Beverage, our aim is to grow and be successful in all that we do. We believe that in doing so ANEW Beverage will fulfill its mission of being a catalyst for positive change and growth to those associated with our company and the communities we serve.