The ANEW Beverage & Snack, LLC objective is to become a significant player in the multi-billion dollar vitamin water and energy drink or CSD (carbonated soft drink) market. Crystal Palm products will have broad appeal to all energy drink and vitamin water consumers. The initial market thrust will be directed towards the 21-35 age groups. This market segment is presently under served.
Consumers in general spent more than $25 billion on wellness drinks in 2005, making up 12% of all soft drink spending across the US. Our founders have formed a management team and secured seed capital which will enable the company to capture a targeted 2.4% share of the available market in the next three years.
Promotional Support & Training
The product launch of Crystal Palm will sweep the country over a 3 year period. Each new Distributor/Broker that acquires licensing arrangements in specific markets will receive 3-days of hands on training and promotional support. We will encourage long lead promotion and will assist on location with training and support along with promotional programs such as "coupon giveaways" at your key locations and accounts. The Crystal Palm promotional tour will have several great angles for stories, including the quality of our product, the general concept and design of our packaging, and our charitable goals. A strong, relentless campaign will undoubtedly get attention in all forms of media (print, television, radio, internet, etc.) and results will begin almost immediately. Campaign elements will include:
At ANEW Beverage, our aim is to grow and be successful in all that we do. We believe that in doing so ANEW Beverage will fulfill its mission of being a catalyst for positive change and growth to those associated with our company and the communities we serve.