Acapela Modern Mex - Franchise

The Story

Founded in Los Angeles, Acapela Modern Mex Restaurant is the creation of Cesar and Jessica De Santiago, owners of the renowned Tacos El Paisa in San Diego, California. Cesar and Jessica wanted to create a successful franchise restaurant with a much “simpler” menu without sacrificing any of the quality of El Paisa, which has been serving San Diego Mexican food lovers since 1999. The De Santiago’s serve a vibrant and authentic Mexican cuisine that never goes out of style. The special sauces with consistent award-winning quality paired with a simple and franchise-able menu that has proven itself in the Los Angeles market and nationally. Cesar De Santiago expressed an interest incredibly early in their modeling and development process of utilizing a highly controlled Central Kitchen to ensure their already existing high quality, as well as to benefit significantly in reduced labor and product costs through properly scaled and placed commissaries. Once a given territory sells three to five franchise units, plans will begin to proactively reduce costs and ensure future quality through the central kitchen modeling as part of the overall development process. The goal of the Acapela Modern Mex concept is to provide high-quality food and superior customer service to a national audience. 

The Franchise Options

Acapela Modern Mex Franchising is awarding exclusive franchise candidates the chance to own and operate an Acapela restaurant and take advantage of the established brand, proven, and solid business structure. We are operating under 3 models: an “A” model, ”B” model, and “C” model. The A model will consist of 1,200 to 1,825 square feet. The B model will require of 800 to 1,200 square feet. The C model will contain a drive-through and will include 1,700 to 2,350 square feet in most cases.

A Solid Industry

The United States franchising industry continues to see growth over past decade with annual sales at nearly $787.7 billion representing about 3 percent of the U.S. Gross Domestic Product (GDP). According to the International Franchise Association (IFA) around 750,000 franchise locations are employing more than 8 million individuals. Besides the strength in the numbers, prospective business owners are partial to franchise models because of brand recognition, consistent service, developed/proven operating systems, and security.

Thorough Training

Prior restaurant or food service experience is helpful, but not required to become an Acapela franchisee. We will thoroughly train each location to prepare for the opening and for a continuous smooth operation. Acapela provides a two-phase training program. The initial stage occurs at our designated training facility where instruction will pertain to administrative, technology, operational, sales, and marketing matters. This stage will include plenty of on-the-job training. The second stage of the training will take place at the franchise restaurant where an experienced Acapela trainer will help the location commence operations. We provide annual refresher/updating training sessions to assist the organization in honing our skills and remain up to date on industry best practices while sharing what is hot, fresh, and exciting within the Acapela family. 

Superior Support

To help ensure that there is quality and a level of consistency throughout the entire Acapela network we offer tremendous support in the important areas related to the development and operation of each franchise. Members of the field support team will visit each location according to a set schedule to make sure the business is running efficiently. Acapela also makes available the following services to further provide support to each franchise:

• Operational Support

• Site Selection

• Site Inspection and Audits

• Marketing Support

• Purchasing Support

• Research and Development

You are the owner of your own business. We make sure that you have everything necessary at your disposal to run a successful Acapela restaurant.

It’s You!

Throughout this brochure we have mentioned a little about what we serve, how we do it, and what we can provide. You know what your strengths are and what it takes, but here is a list of some of the characteristics that we feel are important in making an Acapela franchisee:

• Management and Leadership Skills

• Experience with Food

• Great Accounting Skills/Financial Skills and Highly Organized with Capital and Assets

• Good Communicator

• Adaptability to Changes of Menu, Environment, and Location

• Team Player

• Coachable (Willing to Learn)

• Exceptional Customer Relationship Builder

• Strong Sales and Customer Service Abilities

• Attention to Detail

• Mature and Stable

• High Personal Standards: Excellence, Honesty, Integrity, etc.

• Able to Meet Initial Investment Requirements

Essential Marketing (sing)

Serving the best Mexican cuisine in the world won’t matter much if no one comes through the doors. A potent marketing message for Acapela is just as important as preparing the finest of meals. From our central position we get the word out for the entire organization through the management of materials, strategies, and campaigns. Acapela also makes available powerful marketing materials, content, and products to be utilized by franchisees at the regional and local levels. A coordinated marketing effort benefits every Acapela location.

Are Your Ready?

We have shown you what Acapela is all about. Hopefully, you find our concept captivating. If you would like to be part of a fun, exciting, and rewarding business in a tasty industry, turn over this brochure to find the information to contact us. It will be our pleasure to speak with you!