
Baja Sol - Franchise
Baja Sol Restaurants capitalize on today's consumers' maturing tastes within the Mexican/Latin food segment.
Requirements
Financial requirements for this franchise:
Liquid Capital: | $120,000 - $400,000 What does Liquid Capital mean? |
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Total Investment: | $230,000 - $1,200,000 What does Total Investment mean? |
Options
Options available to franchisees:
Financing: | Via 3rd party |
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Training: | Available |
Veteran Discount: | Discounted Franchise Fees for Veterans |
What Does a Baja Sol Franchise Cost?
Interested parties should have at least $120,000- $400,000 in liquid capital to invest. Franchisees can expect to make a total investment of $230,000 - $1,200,000. They also offer financing via 3rd party as well as a discount for veterans (Discounted Franchise Fees for Veterans). *

Baja Sol Franchise Information:
A Concept that Works for Today's Consumers

- Full buffet of house recipe salsas and fresh tortilla chips included free with every entrée.
- Fresh shrimp and fish dishes that very few other fast casual concepts offer.
- Kids meals programs designed to increase customer frequency.
Baja Sol Restaurants are more than a great customer experience. With two concepts to choose from, Baja Sol restaurants are a terrific way to open and build your own business. Since its opening in 1995, Baja Sol has pushed the envelope to develop new ways of reaching the market and expanding profit potential.
Our Grill offers high quality fast casual dining in a bright, contemporary atmosphere with dine in, take out and catering services. Our concept is also available as an express format, which is ideal for food court locations, college campuses & stadium settings.

Our cantina offers the best in Baja Sol, extensive dinner menu with a full bar featuring a large assortments of margarita's and premium tequilas.
No Previous Industry Experience is Necessary to Join Us!
With the intense competition in today's market, it's not enough to simply have a great concept. Baja Sol's team is prepared to provide you with comprehensive support throughout each phase of ownership. Baja Sol brings you the best combination of high level business strategy with on the ground tactics, the best possible combination for success. We provide:
- Site assistance and guidance, including pre-qualifying sites, field visits and lease negotiation guidance.
- Detailed restaurant design and layout with professional blueprint and construction document review and analysis.
- Complete Fixture, Furniture and Equipment (FF&E) lists and specifications.
- Pre-approved suppliers and consultants.
- Guidance in securing licenses and permits.
- Operational and management tools and planning guidance.
- Comprehensive pre-opening assistance including pre-opening financial planning guidance, full training package and grand opening operations and marketing support.
- Confidential operations and recipe manuals.
- Thorough start-up and ongoing training in all aspects of your Baja Sol franchise, including.
- Ongoing operational and financial control consultation and training opportunities.
- National purchasing programs.
- Regular visits from your Regional Support Coordinator.

The most oft-cited difference between success and failure is brand awareness among consumers. We know that by building and marketing a strong brand, we will build financial success. We provide:
- Franchisee and corporate supported marketing cooperatives to maximize advertising dollars in our trade areas.
- Complete marketing manual with ad slicks, electronic media formats, advertising specifications and guidelines, and helpful tips for you to use at the local level.
- Advertising agreements with our suppliers to contribute additional advertising funding based on product usage.
- Pre-approved advertising agencies and printers with ad design specifications to take the frustration and guesswork out of local advertising.
- Complete system wide marketing plan designed to make the most of our advertising dollars and drive customers to your restaurant.
Availability
Baja Sol is currently accepting inquiries from the following states:
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
Interested parties should have at least $120,000 in liquid capital to invest.
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