Barberitos - Franchise
At Barberitos, we don’t cut corners - we dice ‘em fresh, in-house, every day. From fire-grilled chicken and hand-smashed guac to fresh-diced Pico and scratch-made salsas, we do things the real way. The better way. That means no microwaves, no freezers, no added MSG, and no high-fructose corn syrup - just real ingredients you can pronounce and bold flavors you won’t forget, Real. Fresh. Unapologetically Barbs.
Requirements
Financial requirements for this franchise:
| Liquid Capital: | $350,000 What does Liquid Capital mean? |
|---|---|
| Net Worth: | $1,000,000 What does Net Worth mean? |
| Franchise Fee: | $35,000 What does Franchise Fee mean? |
| Total Investment: | $506,000 - $720,000 What does Total Investment mean? |
| Royalty Fee: | 6% |
Options
Options available to franchisees:
| Training: | Available |
|---|---|
| Veteran Discount: | 25% discount of the initial franchise fee |
Franchisor Details
Facts about this franchise:
| Franchise Units: | 45 |
|---|---|
| Home Office: | St. Petersburg, FL |
| Year Founded: | 2000 |
| Franchising Since: | 2002 |
What Does a Barberitos Franchise Cost?
Interested parties should have at least $350,000 in liquid capital to invest and a minimum net worth of $1,000,000. Franchisees can expect to make a total investment of $506,000 - $720,000. Barberitos charges a franchise fee of $35,000. They also offer a discount for veterans (25% discount of the initial franchise fee). *
Fresh Food. Bold Flavor. A Proven Franchise Opportunity.
Founded in Athens, Georgia, in 2000, Barberitos has been serving fresh, flavorful Southwest-inspired food for more than 25 years. The brand expanded beyond Georgia in 2002, introduced its flexible “Campus Barbs” concept in 2014, and joined the WOWorks family of better-for-you restaurant brands in 2022.
The Better Burrito
At Barberitos, freshness is more than a promise. It is how we operate. Our restaurants serve customizable burritos, bowls, tacos, salads, quesadillas and nachos made to order with:
- Fire-grilled proteins
- Scratch-made salsas and marinades
- Fresh-diced pico de gallo
- Hand-smashed guacamole
- High-protein, vegetarian, vegan and gluten-free options
With no microwaves, no freezers, no added MSG and no high-fructose corn syrup, Barberitos delivers real ingredients and bold flavors in a fast, convenient format.
Why Barberitos?
Barberitos combines a guest-first experience with the operational advantages of a quick-service restaurant model. Franchise owners benefit from:
- A recognizable and highly customizable menu
- Multiple revenue channels, including dine-in, takeout, digital ordering and delivery
- A flexible footprint, with a preferred restaurant size of approximately 1,800 to 2,200 square feet
- Ongoing menu and culinary innovation
- The experience and resources of the WOWorks family of brands
- Average net sales of $1,935,959 for top-quartile restaurants**
Comprehensive Training and Support
Franchise partners receive support throughout development, opening and ongoing operations, including:
- Development: Real estate, restaurant design and construction guidance
- Technology: Digital ordering, internal technical support, fully managed POS, network services and PCI compliance
- Operations and Training: WOW University, quality assurance, food safety, supply chain support, business planning and field coaching
- Marketing: Culinary innovation, grand opening support, digital marketing, social media, public relations and limited-time offer management
Our Ideal Franchise Partner
We are seeking community-minded entrepreneurs who are passionate about great food, exceptional guest experiences and operational excellence. Ideal candidates demonstrate strong leadership and business skills, follow established systems and standards, and have the financial resources and commitment required to develop and operate a successful restaurant. Multi-unit operators and experienced restaurant professionals are encouraged to explore the opportunity.
Real. Fresh. Unapologetically Barbs.
Buy 1, Get 2
No additional franchise fee to co-brand - add a second WOWorks concept to your deal for $0 extra FF. Plus half fees and half royalties across every deal size.
Ready to Learn More?
We have more information on Barberitos available today for you to review.
Availability
Barberitos is currently accepting inquiries from the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
Interested parties should have at least $350,000 in liquid capital to invest.
