Blue Chip Gourmet Franchise Information:

A Sweet Opportunity with Right Ingredients

Ingredient #1: The Right Product Mix

Blue Chip Gourmet is a casual-style, family-friendly café designed to encourage customers to gather and network in a relaxing, hometown community atmosphere. After a quarter of a century of premium, made-fresh-daily cookies, Blue Chip franchises now also serves up a diverse selection of revenue producing fresh, delicious gourmet-style products including:

• coffee drinks and teas
• signature, made-from-scratch cookies and cookie cakes
• freshly made gelatos, sorbettos and ice cream—right in the store.
• baked fresh breakfast items and breakfast sandwiches.
• sandwiches & wraps with signature sauces and soups
• assorted dessert treats, delicious fruit smoothies and more

Ingredients #2: The Right Timing & Trends!

U.S. retail sales of gourmet, specialty and premium foods posted a compound annual growth rate of over 11% in the past 5 years. According to industry analyst Nicole Miller, "premium products", described as "small pleasures that get consumers to aspire to your brand, whether it involves coffee or quick, casual dining," continue to be on the rise.

The quick serve, fast casual segment of the restaurant business is now over $180 Billion and is the fastest growing segment representing 35% of restaurant industry. Sales have been driven by the segment's cross-cultural appeal, its healthful image, trend-setting décor, and menu innovation. Blue Chip Gourmet, Inc timing is right and it is moving forward to meet the consumer demand...

Ingredient #3: The Right Experience

From its beginnings 25 years ago as Blue Chip Cookies, it was always obvious that Blue Chip wasn't "just another cookie store." Since March 1983 when the doors of the first Blue Chip Cookies store opened on San Francisco's Fisherman's Wharf, the company has made its mark through new product innovation, such as the White Chocolate Macadamia cookie. Over the last two decades Blue Chip has been developing and testing superior- quality, customer-pleasing products served in an upscale atmosphere and now displaying the full breadth of their brands portfolio to the marketplace in their new Blue Chip Gourmet stores.. Blue Chip Gourmet, Inc. is positioned for a bright future because of its pioneering spirit in the fast causal segment.

The Blue Chip management team is marked by an unparalleled depth and breadth of experience in consumer goods branding, sales and marketing, business development and expansion, and franchise management and development.

Ingredient #4: The Right Support Systems

The franchise support services reflect an ongoing commitment to you as a member of our franchise family. Your training will cover pertinent areas including:

site selection guidance and construction coaching. comprehensive 1st year marketing plan and marketing tool box personalized web page and email comprehensive training program bi-weekly conference calls

field visits and operational support operations and recipe manuals approved vendor and equipment lists intranet communication site and more as we grow.

Blue Chip Gourmet, Inc prides itself off supporting franchisees. At any time, help is just a phone call or an email away.

The Secret Ingredient #5-The Franchisee…Could it be you?

Blue Chip Gourmet is offering a limited number of franchises to individuals who meet the qualifications. If you are selected to become a Blue Chip Gourmet franchisee, you will represent our well-respected brand and benefit from Blue Chip experience, working within a proven business system under the trademarked Blue Chip Gourmet name and logo. You'll serve products that are nothing short of the very best.

Strong community connections coupled with solid communications, problem-solving and people skills are a necessity. Applicants should have a high energy level, the ability to manage the day-to-day operations of a retail business and the willingness to follow a proven system. Basic business skills, team effectiveness, and customer service skills are essential for success.

Recipe Directions: "Mix the Ingredients Together To Create a Sweet Opportunity!"

The Blue Chip franchise management team will work with you to create an investment that fits your financial needs and goals. In addition to a single store location, the following are available:

Area Development Agreement: Offers the ability to secure multiple locations within a defined area.

Area Director Agreement: Offers, to a select group, the ability to have a model location as well as to be an integral part of awarding and servicing franchises in the defined area with a minimum population of 3 million. The area directors participate in both the franchise and royalty fees.