"We're not just another Mexican restaurant and we're certainly not just another franchise"

Almost all of the Mexican franchises offered today are either fast food, quick service, or fast casual. We are a full service neighborhood Mexican restaurant franchise. Our customers get the complete dining experience. Our food is made fresh, prepared daily, and served in an upscale, fun and inviting atmosphere. Our motto is Life is a Fiesta…Eat it Up!!!

"…. our sales per square foot and cost of goods are better than most of the best-known restaurant chains in the country.

I'm Howie Felixbrod, CEO and founder of Blue Moon Mexican Café. I've been in the restaurant business most of my life and fulfilled a dream when I started this company over 20 years ago in the very tough and unforgiving New York City market. Encouraged by our success there we have since expanded our company stores to include 5 suburban locations in Northern NJ and Westchester County NY. Over those years I have learned, from the ups and downs what it takes to be successful. In 2005 I began working with the IFranchise Group to get ready to take the next step in the Blue Moon story and in November of 2006 we awarded our first franchise.

I am very proud that each of our restaurants focuses on what I call the "neighborhood" concept- each Blue Moon Mexican Cafe becomes an important part of their community by building and maintaining lasting relationships with their customers. Over the years I've learned that a great restaurant is not just a place to go and have a meal, a great restaurant is a place where people meet and let go of the day…a place where families dine happily together, and for friends to put aside their everyday worries, all while dining on exceptional food and drink. Our team at Blue Moon has developed unique and creative marketing ideas. For instance we host "community nights" where local churches, temples, schools, and other non-profit organizations can get together, enjoy a meal, and raise money through a 20% give back program. Some participants of our Blue Moon "community nights" have included Habitat for Humanity, the Avon Walk for Breast Cancer, and the American Red Cross.

"We can seat 80 inside, but why not feed the thousands outside."

We've looked at our numbers and have done some comparisons. What we found out is that our sales per square foot and cost of goods are better than some of the best-known restaurant chains in the country. There are several reasons for this: One is that we have an extremely high percentage repeat business, many customers come back 3,4 times a week! Those are our favorites! Also, our concept allows you to dramatically increase revenue by expanding your sales beyond the four walls. I always say, "We can seat 80 inside, but why not feed the thousands outside."

We have highly developed take-out, delivery, and catering systems. …and we make sure that our guests get the same quality food and service when bringing our experience into their home or office.

We give you the whole enchilada!

At Blue Moon our team of professionals has devised a training program that takes you and your staff from the kitchen to the dining room to learn how to prepare and serve our unique recipes and provide the exceptional service to keep your guests returning again and again. We give you the whole enchilada!

We will also teach you how to run your business…because a restaurant is not just cooking food and serving, it's a business as well.

Franchisees are our most valuable assets!

So I've told you how we've made Blue Moon a success - for YOU to succeed there are several ingredients that need to be in place.

First... passion. If you're not in love with what you're doing then this isn't for you. You've got to love dealing with people………customers AND employees.

You should realize that Franchising is not for everyone.
You must be...

• Willing and able to work hard
• Comfortable following established systems, but also adaptable to change
• You must be a team player that takes maximum advantage of what OUR team has to offer
• You should also be dedicated to building long lasting relationships
• And committed to building the Blue Moon Mexican Cafe brand.

Finally, you will need the tools and an instruction manual. That is where we come in. The restaurant business is hard work but there is no reason to re-invent the wheel. We've made the mistakes and have done our best to take the guesswork out of it. As a Blue Moon franchisee you will receive intensive training and a complete operations manual. Every restaurant has a way of operating or a "system." From ordering the ingredients, to following recipes, to service procedures. Whether you are a mom & pop café or a 250-seat sports bar, these systems are critical for success. Blue Moon Mexican Cafe will provide ALL of this for you.

Numbers

Okay if you've come this far you probably want to know the nuts and bolts of owning a Blue Moon Mexican Cafe franchise…

We begin with a $40,000 franchise fee. This money helps pay for the extensive training, pre -opening support and onsite support after operations begin. It's likely to cost you between $350,000 and $450,000 to open a standard sized Blue Moon. These amounts can vary depending on location and costs of government licensing.

The next step is finding a location.

You can accomplish this by either purchasing an existing restaurant and converting it or re-fitting an existing storefront.

Once you're up and running we collect a 5% royalty for the use of our brand name, menu, recipes, ongoing support, and the tried and true operating systems I've been describing to you. As well, access to our management staff is only a phone call away.

There is also a 1% contribution to a regional advertising fund that provides us with the ability to give you on-going promotional support in your territory.

Franchisees are our most valuable assets so we are extremely careful as to whom we award franchises. There are many questions that need to be answered so we can determine if you are qualified. Do you have enough money to start this venture? Do you have any business experience? Are you passionate about what you believe in?