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About Us

BoConcept is the brand name of Denmark's most global retail furniture chain with more than 300 sales units in over 50 countries around the world. We offer customized, coordinated and affordable design furniture and accessories. Customized because our products can be designed to match the needs and dreams of our customers. Coordinated because we take a holistic approach in the development and design of our product range. Design because we are a design company with our own designers. Affordable because we want to spoil our customers by giving them great value.

Why Choose BoConcept?

You can find a BoConcept Brand or Inspiration Store in most major cities around the world. The first BoConcept Brand Store opened in Paris, France in 1993. Now there are more than 340 sales units around the world with the majority being BoConcept Brand and Inspiration Stores giving our customers a unique, exceptional and friendly shopping experience.

• Proven and certified franchise concept
• Experienced and solid franchisor
• Local supporting market organization
• Carefully defined target group
• Brand and traffic-generating marketing kit
• Store design that offers inspiration and turnover
• A product collection characterized by its customized and coordinated design affordable to the urban-minded customer
• A BoConcept University department creating the educational platform for BoConcept staff
• Value-based leadership style with focus on education, service and personal development
• Efficient operation systems and tools
• One stop shopping – one stop shipping
• High turnover per square foot and high gross margin = profitability

Ideal Candidate

We know from experience that these are the requirements, traits and competencies that are essential to become a successful BoConcept franchisee:

• Please note there is a finance solution available to potential franchisees. The minimum capital to qualify is $150,000.
• Depending on size and location the total start up investment required for a Brand Store or Inspiration Store is between $350,000 - 750,000
• You are willing and have the capacity to open 1-5 Brand/Inspiration Stores within an agreed geographic area
• You have a positive attitude towards employee involvement and are willing to delegate and motivate your employees
• You have a personal passion for design, style, and trends. Industry experience is not as important as passion
• Words people use to describe you: responsible, creative, mentor, understanding, hard worker, motivator, honest, extrovert and open minded
• You aspire to provide a new level of customer service in your community
• You understand that you are a team member of a global brand and that you develop your business according to the concept
• You have business knowledge and experience, and therefore a good foundation for running a business
• You have experience in sales, sales management or customer service

The Next Steps

Phase 1 – Making the contact

If you match the BoConcept Franchisee profile and are interested in opening your own BoConcept store and becoming a member of the chain, please complete the application form below. The application form is then evaluated and you will be notified whether your application has been accepted or not.

Phase 2 - Exchange of information

When the application form is accepted, you will have to sign a confidentiality agreement before you meet with the Master Franchisee for a structured interview, personality profile and further presentation of our concept. If we, hereafter, decide to continue, the intent to proceed fee is paid.

Phase 3 – Execution of contract

A business plan including description of the start-up team, the area, marketing, budget and action plan must be prepared. When the location is selected and signed, a project plan is presented for approval. Budgets are corrected according to final location and approved by BoConcept headquarters. The franchise agreement is signed and entrance fee is paid. Then the project is executed according to the detailed BoConcept Store Opening Process.

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