The Boneheads Story

We call ourselves Boneheads, because there was a time when we believed that we were…boneheads.

One beautiful spring day in 2006, two different chefs driving two different cars simultaneously and accidentally collided. One chef was from Atlanta, and he had been noodling a casual restaurant concept that featured grilled fish. The other was South African, and he was trying to introduce the U.S. to a specialty Piri Piri pepper sauce he had perfected in his home country. The two men eyed their cars--then each other--and declared themselves boneheads.

This, of course, proved to be a serendipitous collision--a happy accident. The mishap produced a professional partnership. Each chef's ideas married perfectly, and Boneheads was born in Atlanta.

Today, we've grown to five franchise locations in four states.

We like to watch where we're going.

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Own Your Own Boneheads

The Boneheads team provides franchise partners with tools and support to launch and thrive with our unique brand. If you're ready to begin the Boneheads evangelical revolution in your neighborhood, let's talk.

We offer:
Quality, innovation, experience, passion and a support system that includes:

• Great Real Estate with Prime Locations
• Project Management
• Purchasing Power
• Complete Training
• Operations Expertise and Ongoing Support
• Franchise Support Info
• Franchise FAQs
• International Franchise Opportunities

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Franchise Support

The Boneheads complete turnkey Restaurant Development Support System is designed to assist you every step of the way as you build your franchise.

Site Selection
Prime locations are not always easy to come by. Therefore, when you become part of the Boneheads family, our highly experienced real estate team uses a 9-step site evaluation test to help you in identify and secure prime real estate sites with the best chance for success. We also assist in lease negotiation for a variety of areas, including price per square foot, build-out time and allowances, renewal terms, etc.

Project Management
Once your lease is signed, the clock starts ticking. Every day your restaurant is not open is a day you are not putting money back into your pocket. To ensure your restaurant opens as soon as possible, we offer a complete project management service. This service allows you to focus on the other needs of your business.

Finance Package
We have relationships with financial institutions that have experience in assisting franchisees in obtaining financing.

Equipment Package
Boneheads supports you with a consolidated equipment package that covers every piece of equipment in your restaurant, from a three-ounce ladle to the ice machine. Due to volume purchasing discounts, you're able to buy restaurant equipment at a great price. We've carefully refined this package to fit the exact needs of your restaurant.

Complete Training Program
You will earn a degree from the Boneheads Training School when you complete both the classroom and on-site training program. At the school you will learn everything from register operation to grilling the perfect Piri Piri Chicken to staff hiring to accounting procedures. Once you've learned how to develop your sales and marketing plan, set up your back office, and hone your restaurant management skills, you'll be ready to hit the ground running.

Operations Manual and Ongoing Support
This manual provides detailed instructions on hiring, training, motivating employees, day-to-day operations and accounting. The manual is a blueprint for all of our operational systems. But support doesn't end once your store is built, your staff is trained and your business is opened. Each store is assigned a business consultant who will assist in the strategic and operational questions that you will inevitably encounter after your Grand Opening. Each one of our business consultants has intimate knowledge of the operation of a Boneheads franchise and can help you through some of the finer points of operating your business - from scheduling to accounting to driving top-level sales to cutting costs and retaining quality.

If you would like to learn more, please fill out the short form below. We look forward to speaking to you!

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