BrightStar Care

Opportunity Cost

  • Liquid Capital Required: $100,000
  • Net Worth Required: $500,000
  • Total Investment: $92,371 - $174,032

About BrightStar Care

  • Industry: Health & Fitness
  • Subsector: Home Health Care
  • Total Units: 312
  • Year Founded: 2002
  • Started Franchising: 2005

Are You Ready To Build A Business You Can Feel Great About?

When it comes to senior care, the consumer is yearning for “peace of mind” knowing that their loved ones are in good hands. With the clinical expertise of BrightStar Care® and dedication to providing superior care, they get that and more. BrightStar Care provides a plan of care with RN oversight for all of our clients which is the #1 reason why families choose BrightStar. The dedication to patient-centric care by competent and compassionate caregivers is why our customers love BrightStar.

BrightStar Care®, ranked #1 Fastest-Growing Women-led Company in 2012 by Wall Street Journal, is a unique international franchise brand that can provide the full continuum of care – including companion care, personal care and skilled care** – answering the call to meet the growing demand in multiple market segments, from children to seniors.

We have received several awards recognizing our rapid growth, advanced systems technology and senior leadership, and in 2010 BrightStar Co-Founder and CEO Shelly Sun was named IFA Entrepreneur of the Year, one of the franchising industry’s highest honors. Having been featured in major national media sources, including Fox News, Entrepreneur Magazine, and The Wall Street Journal, perhaps it’s time you found out what all of the buzz is about.

**State Licensure Dependent

Why The Senior Care / Home Health Care Industry?

Senior demographics continue to grow and the desire to stay at home continues to increase. One of the continued trends in healthcare today is for hospitals to reduce costs by getting people back into their homes faster and helping them stay there longer. Consider the following*:

  • $70 billion industry!*
  • 10,000 people turn 65 each day**
  • 88% of seniors prefer healthcare in their own home***
  • By 2030, 1 in 5 people will be 65+****

* 8/2012 IBIS World US Market Research Report
**12/20/2010 Pew Research Center Publication
***11/2010 AARP Research & Strategic Analysis Survey
****US Census 2010 Administration on Aging

Why BrightStar Franchise?

Multiple Revenue Streams / Not Limited to Companion Care– Senior care (non-medical & medical), private pay home health care, and medical staffing.

Scalable business model – with uncapped revenue potential

$1,595,709 Average Revenue* - for franchisees 1st locations open 12 months or longer (*see additional info below and on page 82 & 83 of 2016 FDD, Item 19, Table A. This figure represents 155 opened by franchisees as their first location that were in operation at least 12 months prior to December 31, 2015) of the 155 agencies 59 (38%) attained or exceeded the average unite revenue.

$255,791 Average National Account Revenue for all franchised locations for the 2015 fiscal year (see additional info below and on page 92 of 2016 FDD, Item 19, Table F).*

*Of the 155 agencies opened by franchisees as their first location that were in operation for a period of at least 12 months as of December 31, 2015, 121 of these agencies were awarded a territory with a population of less than 400,000 people. The average 2015 Total Revenue for these 121 franchise agencies open at least 12 months as of December 31, 2015 is $1,412,604 of which 43 members (36%) attained or exceeded this stated average.

Uncapped revenue potential – Robust franchise system allows franchisees to capitalize on multiple services and revenue streams.

National Accounts – BrightStar has established large national and regional accounts that our franchisees can benefit from. These national accounts relationships provide additional revenue opportunities for franchisees that are participating in the program.

Joint Commission Accreditation – Our franchisees are required to obtain J.C. Accreditation which is considered the highest standard for health care organizations and earned by many hospitals, doctors’ offices and nursing homes. This dedication to high standards sets us apart from our competition and provides peace of mind for our clients knowing that their loved ones are being cared for by a professional organization.

*Even though this information is historical and based on actual information, the Federal Trade Commission requires us to include the following statement: “These figures are estimates only. If you rely on these figures, there is no assurance you will have the same experience. You must accept the risk of not generating these same results.” This information is published in the Item 19 of our 2016 Franchise Disclosure Document, along with additional information regarding franchisee average revenues, gross margins, and break even.

The BrightStar Advantage:

Proven System – BrightStar has a robust business model and tools to help our owners grow their businesses.

Training – Extensive training program for new owners and boot camp training for designated roles

Ongoing Support – Ongoing support from our field operations team providing business coaching & consulting

Exclusive Web-based Software & Business Solution – BrightStar has developed a fully-integrated, proprietary business software designed specifically for the BrightStar franchise model.

Financial Assistance – BrightStar has partnered with financing companies to pre-package SBA loans that are specifically structured for this business model.

And much, much more…

What It Takes:

No medical or health care background required! We are looking for people who have strong leadership/ management/marketing/sales backgrounds and a proven record of success. This business is about building relationships with referral sources and delivering excellent customer experiences.

The total initial investment necessary to begin operation of a BrightStar Agency is from $92,371 to $174,032. *Initial Investment range as stated in the 2016 FDD.

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franchise video


Speaker: The Franchise Research Institute was created to promote excellence in franchising. They have no affiliation with any franchise company, group or association.

Jeff Johnson: Hi. I’m Jeff Johnson. With over 25 years in franchising as a franchisee, area developer, and founder of the Franchise Research Institute, I know this for certain. Every high-quality franchise opportunity has one thing in common, high franchisee satisfaction.

The institute listens to existing franchisees to identify and certify the very best franchise opportunities available. The more effective a franchisor is at sharing their expertise, the greater the chances are that individual franchisees will be successful.

We were able to certify BrightStar Healthcare as a world-class franchise based on the ratings from their franchisees. Let me tell you why I’m excited about their franchise opportunity.

In July of 2009, we completed confidential surveys with nearly 90% of BrightStar’s franchisees. Here are just a few of the questions that we asked and how their franchisees responded.

We asked, “How would you rate the overall communication between home office personnel and franchisees?” A 95% gave a positive response. We believe that quality communication is crucial in franchising and critical to the success of a franchisee.

When we asked, “My franchisor and I are committed to a positive, long-term relationship.” They received an 89% positive response. It’s great when a franchisee feels that both they and the franchisor are committed to a positive, long-term relationship.

When we asked this, “My franchisor encourages high standards of quality performance throughout the organization.” They received a 95% positive response. High-quality franchising requires high standards throughout the system. These standards start with top senior management.

Now, I can go on and on. But we certified BrightStar Healthcare as a world-class franchise opportunity, not because we think they have a great franchise but because their franchisees have rated them highly in confidential surveys for three consecutive years.

Our goal is to help make your franchise experience enjoyable and profitable. Thank you.


Please Note:

BrightStar Care is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming.

Interested parties should have at least $100,000 in liquid capital to invest.

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