British Swim School

Survival of the Littlest

British Swim School has leveraged a proven franchising model to become a leader in the $5 billion Learn to Swim School industry. This is a low investment and easily scalable model, with the added bonus of being a purpose-driven brand providing a life-skill to your community. Backed by multi-brand franchisor, Buzz Franchise Brands - winner of inc. 500, British Swim School helps franchisees dive in!

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What Does a British Swim School Franchise Cost?

To buy a franchise with British Swim School, you'll need to have at least $100,000 in liquid capital and a minimum net worth of $150,000. Franchisees can expect to make a total investment of $93,700 - $125,850. British Swim School charges a franchise fee of $39,500. They also offer financing via 3rd party as well as a discount for veterans. *

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Financial requirements for this franchise:
Liquid Capital:$100,000
What does Liquid Capital mean?
Net Worth:$150,000
What is Net Worth?
Total Investment:$93,700 - $125,850
What does Total Investment mean?
Franchise Fee:$39,500
What is a Franchise Fee?
Royalty Fee:FLAT - 10%


Options available to Franchisees:
Financing:Via 3rd party
Veteran Discount:Yes

Franchisor Details

Facts about this Franchise:
Total Units:156
Franchise Units:6
Incorporated Name:British Swim Centers Franchising, LLC
Home Office: Virginia Beach, VA
Year Founded:1981
Franchising Since:2011
Industry:Children - Swim School
Subsector:Children - Swim School

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What Is British Swim School?

Learning to swim is an essential life skill that every child should know, but it's about more than just mastering the perfect swim stroke; it's about teaching water safety and survival techniques to combat the many lives lost to drowning. For 40 years British Swim School has taught all ages, from infants to adults, how to swim and be safe in the water through unique and highly effective teaching methods that are a recognized trademark of the brand.

Hear It From Our Franchise Owners

”Our mantra, “Survival of the Littlest” not only applies to our program aimed at enabling the very young to survive a water accident. It reflects the growing number of British Swim School Franchise Owners who began their journey as entrepreneurs with limited investment capital, who now are all now multi-unit successful business owners. Find out more about how saving lives of little ones, can create better lives for business owners.”
– Bonnie Alcid, Franchise Owner

Why British Swim School?

British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. With a well-earned reputation including a ranking in the top half on Entrepreneur's 2020 Franchise 500 list, it's no wonder the mission-based brand is growing quickly across North America.

DEMAND: We provide warm water, small classes, highly trained instructors and unique programs with revolutionary techniques that are proprietary to British Swim School. Our gentle, fun and effective instruction ensures an incredible customer retention rate. Last year alone our 200-plus locations taught nearly 750,000 lessons, a 100,000 lesson increase from the year prior. Our acclaimed aquatic program, combined with our fantastic franchise owners, means British Swim School is a recognized industry leader.
LOW INVESTMENT: The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. Not with British Swim School. Our model allows entrepreneurs with limited capital or those who don't want a six or seven figure investment risk hanging on their shoulders to launch their swim school and start generating revenue.
NO BUILD OUT COSTS: We help our franchise owners acquire "access to warm water" by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. We contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool "space" managed by others, there are no ongoing costs associated with maintaining the facility. It's a win-win situation!
NATIONAL PARTNERSHIPS: British Swim School has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and is working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels and community centers. This helps our franchise owners to acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!

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British Swim School has received the following awards and acknowledgements:
Entrepreneur Magazine 2021 Top 100 Businesses Under $150,000; #222 on Entrepreneur's Franchise 500; Franchise Times Top 500; Franchise Dictionary Top 100 Game Changers; Franchise Business Review's Franchisee Satisfaction and Top Franchises for Women Awards


British Swim School is currently accepting inquiries from the following states:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $100,000 in liquid capital to invest.

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If you're still considering British Swim School, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.