Complete Entertainment Exchange

#1 in our category on Entrepreneur's Franchise 500 in only our first year!

Buy, Sell & Exchange. The CeX (Complete entertainment eXchange) concept specializes in digital entertainment and propels the idea firmly into the 21st century with a business opportunity that combines traditional trading principles with up-to-the-minute in-demand products.

There are always people where ever you are in the world that must have the newest, latest and most up to date products. These people love to upgrade, they must find a place to dispose of "last week's" model. Most of us however are content with "last week's" model, and if we can pay less by purchasing a slightly used item that comes with a 12 month warranty, we are more than happy. One man's trash is another man's treasure.

This idea works perfectly with our product lines. Whether it's a video game, DVD, mobile phone, IPod, digital camera, camcorder, computer, TV, etc. The size and opportunity of this market hardly needs to be described.

What you are imagining has been operating with great success in the UK since 1992. The CeX format has been successful because of the rapid growth of the products we deal in and it caters to people's basic instincts.

Market Potential

The potential for you is enormous and it keeps growing, fuelled by the recession as people seek more value for their money as well as the need to generate additional cash.

Our confidence of future growth is based on these simple facts:

• The market so far has proved large, enthusiastic and has consistently grown.
• We are trading in an area where change can occur rapidly – new products and upgrades of existing one have became a daily occurrence.
• The growth and success of Internet auction sites illustrates people's willingness to buy second hand – our own experience confirms this.
• Human nature is acquisitive, we have a ready source of supply and a massive source of customers.

We know our suppliers and our customers – in fact, they are the same people.

Cex's Unique Selling Point (USP) comes from a combination of several factors that have never before been brought together in this particular combination.

• The basic principle is older than money itself – exchange what you do not want, for what you do. Money is involved, of course, but at very carefully calculated values. Our customers get a good deal and we make a healthy profit.
• We change with the times. We have a genuine love and fascination for the stuff we trade in, constantly monitoring the market for any products we can make a profit from.

The secondhand automobile industry has fully matured into a billion dollar business. With its smaller per item cost, and consequent faster turnaround, the electronics market can go the same way. This is the route we're taking, at light speed.

While most other secondhand retailers still trust their "guesstimated" values and a somewhat cavalier "take it or leave it" approach, CeX's approach uses modern technology and a fully dedicated commercial team to constantly monitor and check values and prices. We follow product demand and supply curves, changing our prices using the experience and sophisticated tools we have developed since 1992. This enables us to set:

• An optimal purchase price of which the consumers are willing to supply the product.
• An optimal selling price which is competitive by comparison to buying the same product new.

The result is a profit margin that is realistic – and it obviously works.



CeX History

CeX is now spreading all over the world. We currently have 114 stores in the UK alone. We have locations in Spain and are now franchising there as well. We are looking to open are first location in India later this year. We have quickly found out that this model and concept works all over the world. Now it's time to grow here in the USA.

We opened our first USA location in 2007 in Boston, MA. We currently have 8 company locations here in the USA. We are now ready to start awarding franchises throughout the USA.

We are currently looking for single franchise agreements, multi-unit franchise agreements, and in some states master franchise agreements.

Would you like to learn more about this model, and see if CeX fits what you are looking for?