The Concrete Craft Story

Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.

In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.

Our Home & Commercial Services Include:

Driveways
Walkways
Patios
Pool Decks
Foyers
Kitchens
Basements
Offices
Retail
Restaurants
Warehouses
And more!

Who Are Our Customers?

Any home or business is a potential customer. Your customers will be upper-income, do-it-for-me home owners who value the unique personalized products you create.

Residential
More than ever, people want their homes to reflect their personality and good taste, inside and out. They are willing to spend money to make their homes more beautiful, but in return, they want products that save them time and are built to last.

Commercial
Commercial property owners have many of the same purchasing drivers. They want to maximize the value of their buildings while minimizing expenses and maintenance costs. Architects, interior designers, and homebuilders can be influencers and referral sources for this group.

Why Own A Concrete Craft Franchise?

• Our low entry and overhead costs make it easy to ramp up your business and keep the money you make.
• Construction/concrete experience isn’t necessary! We provide extensive training for you and your team.
• Our Franchise Owners love being able to connect with homeowners and businesses that want to make a big impression.
• Our business model lets you work from anywhere, including your home.
• With no national franchise competition, we’re the premier name in the decorative concrete space.
• You’re in an emerging niche market that is hot right now on major home improvement cable networks. Consumer demand is built in.
• 2 week initial classroom training period and ongoing support.

Get Training & Support From The Best In The Business

Once you join the Concrete Craft franchise family, you and your installer will attend two weeks of training at our headquarters in Irvine, California. When you graduate, you’ll have learned proprietary application techniques in all three profit centers—decorative concrete, stamped concrete, and stained concrete. You’ll also have been trained on our customized management software, TouchPoint, and our proven marketing programs.

Our franchise support team will assist you with the set-up of insurance selection, licenses, advertising, software, payroll, office management, and field-level best practices. Your support team is dedicated to helping you achieve your financial goals.

The franchise support team engages in ongoing personal coaching and regularly conducts webinar best-practices training to help keep you up-to-date on new ideas in the industry.

Besides the initial training and continuing education webinars, we hold an annual Franchise Owner meeting. This fun, interactive gathering is a great opportunity to visit with other Franchise Owners, to learn about the latest in research and development, and to share best practices from the field. You’ll build lifelong friendships and develop relationships that you can count on while running your business.

Concrete Craft Partners with Extreme Makeover: Home Edition

With the buying power of our parent company, Home Franchise Concepts, we partnered with HGTV’s Extreme Makeover: Home Edition to drive strong brand awareness and equity for the Concrete Craft name and to showcase our ability to beautify any concrete surface of the home.

Learn More Today!

Ready to be a part of one of the fastest growing trends in home remodeling. Join the billion-dollar industry leader, Concrete Craft. We are growing and we want to hear from you. We have franchises available in your area. Fill out the information form today!

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