Ctrl V

Industry Q&A with Robert Bruski, CFO & Co-Founder of Ctrl V - Virtual Reality Arcade

Provide an overview/ description of your industry.  Include reasons why it’s a great industry to start a business in today.

Virtual reality has been around for decades in concept and development. It has always been in the hands of developers, programmers, and dreamers. It’s only recently been refined and adopted by the general public. Adoption is growing and becoming more fluid, as people are seeking different forms of entertainment and methods to improve their quality of life.

How has your industry changed in the last 10 years?  20 years?

The virtual reality industry has changed drastically in the last 10 or 20 years. In fact, that long ago, virtual reality was still just a concept and dream for many people. 

What trends do you see in your industry over the next 5 years?  Next 10 years?

Mass adoption of VR will progress through gaming and move towards day-to-day applications.

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate?

The unstable nature of lackluster competitors damaging the market with inferior products and offerings.

Why do you think your company stands out in the industry?

Ctrl V was the first VR arcade of its kind and currently is the largest. We are the market maker and leader.

What makes your franchise/ business opportunity more attractive than your competitor’s?

The vast majority of our competitors don’t have franchise opportunities as they still haven’t refined their business model. For those who have, their offering contains a variety of risks, costs, and pitfalls that we’ve identified, solved and moved past.

Describe the ideal candidate.  Do you think your requirements are any different than your competitor’s?

Our requirements of an ideal candidate are typically quite different than our competitors. Our competitors are looking for someone with a technical background and an avid interest in gaming. At Ctrl V we look for entrepreneurs that are business people at heart looking to continue down the path of business ownership.

What’s the strongest skill you require in a candidate?  

The strongest skills we look for in a candidate are customer service and an aptitude in marketing.

Describe the working environment of your franchisees.  Is your environment typical of other companies in your industry?

Our working environment is clean, relatively quiet, inside an arcade that requires minimal support. Most companies in the location based entertainment industry have environments that are loud, noisy, and chaotic with high-maintenance tasks.

Why has your company been successful?

Our model has been designed to reduce costs in as many places as possible, all while increasing the level of customer service and the quality of the customers experience. On the surface this is why we have been successful, however, the real reason behind it is an allstar team that has created a company worth expanding.

What advice would you give someone interested in buying a franchise in your industry?  

The virtual reality industry is new and uncharted territory. What better way to start something exciting than partnering with the industry leader – Ctrl V

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?

No experience in the gaming or location based entertainment industry is necessary. We train on everything required.

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