Dog Training Elite - Franchise

Join the booming pet care industry with zero dog training experience required! No brick & mortar location, minimal employees, extremely scalable, and insane demand in all markets

What Does a Dog Training Elite Franchise Cost?

To buy a franchise with Dog Training Elite, you'll need to have at least liquid capital of $120,000 and a minimum net worth of $200,000. Franchisees can expect to make a total investment of $159,050 - $185,750. Dog Training Elite charges a franchise fee of $110,000. They also offer financing via 3rd party as well as a discount for veterans (10%). *


Financial requirements for this franchise:

Liquid Capital: $120,000
What does Liquid Capital mean?
Net Worth: $200,000
What does Net Worth mean?
Franchise Fee: $110,000
What does Franchise Fee mean?
Total Investment: $159,050 - $185,750
What does Total Investment mean?
Royalty Fee: 8%


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: 10%
Franchise Fees by Territory: Three Territories - $110,000
Four Territories - $169,000
Five Territories - $228,000

SBA Approved: Available

Franchisor Details

Facts about this franchise:

Total Units: 260
Year Founded: 2011
Franchising Since: 2014

Who We Are 

With 40+ years of experience, Dog Training Elite is America’s fastest-growing dog training franchise! We bring our programs directly to our customers in the convenience of their homes, as we strengthen the relationships between dogs and their handlers. 

Due to the surging demand for dog training, Dog Training Elite offers one of the quickest, strongest returns on investment in the pet services industry. No brick-and-mortar and minimal staff help keep the initial investment and operating costs low, leading to incredible profit margins. 

Our Franchise Owners love the fact that they can take control of their work-life balance and set their own schedules. They have the ability to hire trainers to complete the dog training, so they can focus their time and energy on growing the business. This is a special opportunity for Franchise Owners looking to make a long-lasting impact in their community and do something meaningful each day while making a substantial living simultaneously! 

Why Choose Dog Training Elite? 

No Experience Necessary: Almost all of our 80+ franchise owners were new to dog training when they joined our brand. We have over 40 years of teaching individuals with zero dog training skills exactly how to train according to our proprietary methods. 

High Revenues with Impressive Margins: In 2022, our Average Gross Sales were $973,756 with an Average Net Income of $187,237, not bad for an investment of around $150K!1 

Home-Based: We perform training sessions in our client’s homes, so there is no need for a physical training facility. Because there is no required build out, you have the ability to get your business up and running in as little as 4-6 weeks from signing an agreement. 

Scalable: We require a 3-pack minimum, but most Dog Training Elite Owners own 3 territories or more because there is almost no reason not to! All that is required to grow into another territory is an additional franchise fee, marketing, and Trainer to cover the area. 

Few Clients Required: With the cost of our most popular training package at $1,800, you only need to add 2- 4 new clients each week to be profitable. 

Increasing Demand in a Recession-Resistant Industry!: The pet industry has proven time and again to be recession-resistant, and is growing faster than ever right now! Pet adoptions skyrocketed with the onset of COVID-19, increasing by 110%2in 2020. The demand for our services has never been greater! 

Giving Back to Pets and Vets: At Dog Training Elite, we strive to make a difference in the lives of dogs and their families in the communities we serve. We have our own non-profit organization, The Malinois Foundation, where we have a mission of healing through canine assistance. We train service dogs for veterans and provide individuals suffering from PTSD, physical disabilities, and other special needs with a dog that can comfort and assist them. 

Ideal Candidate 

Do you have a passion for dogs but zero dog training experience? Perfect, that’s who we are looking for! 

We want new owners to come in with a clean slate and understand and adopt our unique training techniques. 

Here’s what else we are looking for in our ideal partner: 

Business Management Experience: Dog Training Elite is not a complicated business, but it does require business experience to be successful. Whether you take on training the dogs yourself or hire employees to do so, there are still marketing, networking, customer service, and other business activities that need to be taken care of. 

Family Focused: 90% of our system is currently compromised of family businesses (husband/wife teams, parents/children, siblings, you name it!) If you want to work with your family or build a legacy to pass on, we could be the ideal opportunity. 

Community Oriented: Most franchises have a charity portion to their businesses, but you can’t always see that impact directly. At Dog Training Elite, we run our own non-profit organization called the Malinois Foundation that allows you to train dogs for community members in need- and deliver them yourself! 

Customer-Service Oriented: While we are in the dog business, really we are training humans how to train their dogs. If you love the idea of going into customers' homes and interacting/teaching them, this is a great business for you.

1 Refer to 2023 Franchise Disclosure Document-Item 19 Table 3


Dog Training Elite is currently accepting inquiries from the following states:

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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