How was your franchise/opportunity originally conceived and started?
Freedom Lawns was conceived in 1999 by Mark and Lynn Tamn as an alternative to “fast food” one fits all type lawn care companies. Our goal was to design a model that was different, sustainable, simple and profitable which could be easily duplicated by others.
What was your original vision for your company? How has that changed over time?
We always intended to franchise Freedom Lawns. Initially, the plan was to brand the company as a southern warm season turfgrass company for the south. In recent years, we have opened it up to other regions as our agronomic programs are designed for both warm and cool season turfgrass.
What do you believe is the single most important factor when choosing a franchise?
There are several such as comfort level with the franchisor, history as a franchise company, feedback from existing franchise owners, support network of the franchisor.
Why should someone choose your franchise over other similar franchises?
We firmly believe that we offer the highest level of training and ongoing support as well as a model that performs well and can be very profitable provided that the system is properly executed. We also have royalty incentives for owners based on their growth, and an awesome, caring, franchise support team . Very talented staff.
What makes your industry attractive?
I have been in this industry for 45 years. Professional lawn care is somewhat recession proof. I have been through 3 recessions-late 70’s, late 90’s the and big one in 2007. Lawn care sales still grew during these periods. Also, its great residual income! This industry has been very good to me, its been my life and I love it!
What types of qualities do you look for in potential franchisees?
Must have the working capital to adequately grow the business. Honesty, integrity, self-motivation, good managerial skills. Must have a passion for the business, the model, and entrepreneurship.
What do your franchise fees and royalties cover?
Fees cover use of our nationally registered name, trademark, logo, and initial training. Royalty covers on going agronomic, IT, R&D vendor negotiations, marketing support, deep discounts on material, supplies, equipment, etc.
How do territories work for your franchisees?
Generally, by county.
Why has your franchise model been successful?
Our model works and we have generated a good rapport with our owners. The brand is highly respected within the industry. We truly care about our franchise owners and their success. We have not yet loss a franchise and have renewed all!
Where do you see your franchise in 5 years and 10 years?
This industry requires a lot of one on one technical training and support to our franchise owners. Our goal is to open 1-3 units per year so that we can dedicate the proper time and energy that each new franchise deserves.
What is your favorite advice for new franchisees to help them succeed?
Follow the lead of your franchisor and do not divert from the system that has made other successful. Keep an open line of communication with your franchisor during good and bad times.
What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?
The reason why everyone is not an entrepreneur is the fear factor! As long as you work your business and follow the blueprint that you purchased, you’ll be fine !
Can you explain your financial assistance?
SBA approved- Local bank
On average, how long does it take to start a new franchise from the franchisees point of view?
What was your background and experience before founding this franchise?
My degree is in plant and soil science. I have worked for other national lawn care firms, a few franchise lawn care firms, had previous very large and profitable lawn care business, had gardening book published, taught horticulture at Community College, and was the host of a weekly Q and A gardening show on a large radio network. I Hold licenses in 4 states and I have earned Certified Turfgrass Professional status.
Do you have any franchisee testimonials or success stories that you would like to share?
Testimonials on our website.