You many know us by our two names – Grand Rental Station or Taylor Rental. But, actually, these two names form the largest general rental chain in the country. The entire chain is a franchise division of True Value Specialty Company, LLC, a $2 billion, member owned cooperative. When you join as a new member, you will have the option to open your rental business under either the Grand Rental Station or Taylor Rental Center name.
Registered National Identities
The nationally recognized brands Grand Rental Station or Taylor Rental Center will add strengthened consumer awareness and will give your business a competitive edge over independent stores. You can reinforce your identity through offered programs that include interior and exterior signage, vehicle designs and employee uniforms.
We pride ourselves on the personalized service we offer our Members. Our rental industry experienced consultants, or "Rental Consultants", serve as your link to the corporation and also provide you with individual consultation on all aspects of the rental business.
Because Grand Rental Station and Taylor Rental are part of True Value Specialty Company and utilize a staff of experienced rental buyers, we can offer you the best pricing available anywhere. That means 5-20% savings every day versus your best direct price.
Once you have a desired location, an experienced Project Manager from our company will be assigned to help you manage store development to ensure the desired results. The Project Manager will take your store from initial concept planning to completion, including store design and individual product placement. A team consisting of a Project Manager and Rental Consultant ensure the same high quality appearance and operation of every store.
One of the major benefits of our rental program is the service of writing the recommended opening stock inventory with you. An experienced Rental Consultant will visit your market, make an assessment of your local needs, and work with you to actually write the opening order. All of the equipment we offer is quality equipment from well-known, highly respected manufacturers. You can be confident that your rental equipment is top of the line.
True Value Rental University
Our one-week training program offers a variety of courses that cover all aspects of the rental business. You will meet with other members, share information, and gain valuable insight into the rental business. The classes are taught by instructors who have experience in the rental industry. The training programs are held throughout the year at True Value's Rental Training facility in Cary, IL.
The training covers vital topics, such as:
- Policy and Procedures
- Business Planning
- Rental Store Operations
- Personnel Management
- Rental Rates
- Insurance and Risk Management
- Rental Marketing
- Rental Store Merchandising
- Equipment Information and Equipment Familiarization
The True Value Specialty Company coordinates vendor programs to offer business insurance and medical coverage with complete premiums. Program options are available to choose what is right for your business.
State of the Art Computer System
Complete rental management systems for inventory management, reservation processing, store accounting and much more are available through True Value Specialty Company coordinated vendor programs. They offer complete training and continued support to maximize system capabilities.
Complete Marketing/Advertising Program
We offer every owner a complete package of advertising materials specifically designed to increase your business. The package includes:
- Full Color Circulars
- Newspaper Ads
- Ready-to-use Radio
- Local Television Advertising
- Collateral Pieces
- Sales Promotion
- Yellow Pages
- Marketing Information