Image Studios

IMAGE Studios® is an exclusive franchise that provides modern, high-end studios at affordable rates to IMAGE Pros. Our core values of CREATIVITY + FREEDOM + SUCCESS constitute the driving force that empowers us collectively and embodies all that we do as professionals in this industry. Our studio rental business model aims to improve the communities we live in through the creation, support, and growth of independent business owners across the country. Our concept is simple: we provide an incredible space, atmosphere, and support network and our IMAGE Pros bring their passion, talent, and clientèle to their space. Together, we create an intoxicating formula for success.

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What Does an Image Studios Franchise Cost?

To buy a franchise with Image Studios, you'll need to have at least $500,000 in liquid capital and a minimum net worth of $1,000,000. Franchisees can expect to make a total investment of $555,387 - $1,236,840. Image Studios charges a franchise fee of $49,750. They also offer financing via 3rd party. *

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Financial requirements for this franchise:
Liquid Capital:$500,000
What does Liquid Capital mean?
Net Worth:$1,000,000
What is Net Worth?
Total Investment:$555,387 - $1,236,840
What does Total Investment mean?
Franchise Fee:$49,750
What is a Franchise Fee?
Royalty Fee:7.5% includes BDF


Options available to Franchisees:
Financing:Via 3rd party

Franchisor Details

Facts about this Franchise:
Total Units:23 Open, 83 in development
Business Type:Franchise
Home Office: Salt Lake City, UT
Year Founded:2010
Franchising Since:2015

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About Us

IMAGE Studios® is a nationwide franchise brand with a real estate model that is revolutionizing the future of the salon industry. We aren't the typical real estate investment - our business model produces a Return on Investment ROI) at 34%+ compared to commercial real estate at 10%> ROI. We create opportunities for young entrepreneurs in the health, wellness, and beauty industries with our modern and luxurious individual business studio-suites. Our entrepreneurs build their businesses with us to avoid the traditional route of operating a brick and mortar location with employees to manage and excessive overhead.

Features of This Business:


How it Started:

In 2009, Jason Olsen saw the potential to disrupt the traditional salon industry with a new and innovative business model that would change the way established salon professionals owned and operated their businesses. After many late-night meetings, phone calls, road trips across the country (and sketches on who knows how many napkins), IMAGE Studios® was born. He teamed up with his brother Shaun, and engaged the help of industry pro, Megan Oviatt to help create the first IMAGE Studios® located in Draper, Utah. As IMAGE Studios® continued to develop and grow, we quickly identified our core values of creativity, freedom, and success. There is an entire universe filled with values, but these core values truly embody everything we do at IMAGE Studios®. They guide our company and define our culture, they help explain why we do business the way we do, they guide us in making decisions, and they articulate what we stand for. These core values resonate with each person who is part of the IMAGE Studios® family, which is why we find such a close connection with each of our salon professionals.

What Experience Do I Need?

The right candidate for an IMAGE Studios® franchise is someone who enjoys being on the cutting edge and wants to be first at a whole new look in an emerging industry with tremendous growth potential. Our brand is pioneering a new look and business model that is changing the salon industry from the inside out, and we’re looking for people who want to take this incredible concept to select markets across the country.

Those who may not be familiar with the beauty industry or have extensive business management and ownership experience are not excluded from our selection process. Most of all, having excellent people skills, organizational skills, and the desire to help others succeed is critical. We have the right system to help any of our new franchisee experience success as an IMAGE Studios® operator. From the very beginning, our core values have been CREATIVITY + FREEDOM + SUCCESS. These core values are critically important to us and we only seek individuals who possess those same values. Together we can create an intoxicating formula for success.

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To get more information on Image Studios, please call Bill Terry, Director of Franchise Sales directly at (801) 927-7850.


Image Studios has received the following awards and acknowledgements:
Franchise Gator Top 100 (2016); Franchise Gator Fastest Growing (2017); Franchise Gator Top Emerging (2021, 2017)


Image Studios is currently accepting inquiries from the following states:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $500,000 in liquid capital to invest.

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.