Learning Express Toys

TOYS....Always The Perfect Toy.

With more than 120 retail locations nationwide, Learning Express Toys is the country’s leading specialty toy store franchise selling educational books, games, toys, arts & crafts, fashion products and much more.

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What Does a Learning Express Toys Franchise Cost?

To buy a franchise with Learning Express Toys, you'll need to have at least $150,000 in liquid capital and a minimum net worth of $300,000. Franchisees can expect to make a total investment of $199,875 - $384,150. They also offer a discount for veterans. *

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Financial requirements for this franchise:
Liquid Capital:$150,000
What does Liquid Capital mean?
Net Worth:$300,000
What is Net Worth?
Total Investment:$199,875 - $384,150
What does Total Investment mean?


Options available to Franchisees:
Financing:Not Available
VetFran Discount:$5,000.00 Discount Off Franchise Fee

Franchisor Details

Facts about this Franchise:
Total Units:120
Year Founded:1987
Franchising Since:1990
Industry:Retail or Hobby, Toy and Game Stores
Subsector:Toys, Accessories

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About Us

With over 150 locations nationwide, Learning Express is the country's leading specialty toy franchise. We pride ourselves on the uniqueness and quality of our toy selection - a variety of products which foster a love of learning through play.

At Learning Express our focus is providing a friendly and fun environment with a knowledgeable staff that can offer expert advice on finding the perfect toy. We also strive to be an integral part of our communities where we are located. Each of our locations stay involved by participating in fundraising campaigns for schools and civic organizations, making us a cherished part of the neighborhood.

Why Choose a Learning Express Franchise?

We have built our award-winning system by combining the power of a proven business concept with the entrepreneurial energy of our franchisees. Focusing on the profitability of our stores is of the utmost importance. We will provide you with full access to our in-house advertising and marketing department which will give you guidelines and materials to promote your business. These include:

  • Creative, camera-ready advertisements
  • Full-color direct mail catalogs sent out bi-monthly
  • Full-color annual holiday catalog
  • Custom store signage
  • Email marketing
  • Frequent Buyer and Birthday programs
  • Community Programs
  • Planned promotional events

Training and support

When you become a franchisee with Learning Express you gain access to a comprehensive array of expertise, support, services and buying power formulated to increase your success and profitability.

Learning Express has an experienced team to take you through every step of your grand opening process; an extensive program of long term training; an in-house marketing, graphics and Public Relations department; a robust website with the option to sell toys online; a rich company intranet to share information and ideas with fellow store owners; and a consistent focus on metrics, which provide you with solid information on which products and marketing investments contribute the most to your bottom line.

Additionally, the Learning Express buying department is dedicated to sourcing product and negotiating prices and terms with hundreds of vendors on the behalf of 150 stores. The power of this is evident from the opening of your store– the discounts, free products and displays associated with your beginning order more than offset the initial franchise fee.

Ideal Candidate

If you have an entrepreneurial spirit; a love of toys, kids and community; then you have what it takes to be a great Learning Express franchise owner. We are more than just colleagues, we are one big family! We would love to hear from you!


"Owning a Learning Express toy store has made going to work fun again"~Barry and Cheryl Weiss, Store Owners, Blue Bell, PA

"From our earliest contact with the Learning Express team we have experienced a deep commitment from the wonderful staff at the corporate headquarters to our success. We could not imagine trying to open a business without the support of the franchise behind us. To this day, we know we have people behind us who truly care about our success as part of the Learning Express family"~Jimmy and Christy Myers, Store Owners, Rye, NY

"Learning Express has delivered everything they said they would and more in the eighteen years we have owned our stores. We've always felt that we've been part of a family devoted to growing our business and supporting the community. The 'LE way' continues to grow stronger. We look forward to investing in more stores in the future."~Greg, Paul and Matt Sahagian, Store Owners, Needham, Acton, Sudbury and Beverly, MA

"I have been part of the toy industry and Learning Express for fifteen years. If I had the opportunity to do it all over again, I would choose Learning Express"~William Meredith, Store Owner, Cary, Durham and Raleigh, NC

"I love that I can email all LE stores about something I need help with, feedback on, or just complain about and instantly receive a wide range of responses from friends who, in the spirit of community and support, answer my questions, provide their own experience and help me remember why I'm in this business after all and especially why I own a Learning Express store, I am thrilled to be part of this franchise!"~Mary Theriot, Store Owner, Austin, TX

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Ready to Learn More?

We have more information on Learning Express Toys available today for you to review.

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Speak To A Rep Now

To get more information on Learning Express Toys, please call Jon Monahan directly at (800) 436-8697.


Learning Express Toys is currently accepting inquiries from the following states:

Arizona, California, Colorado, Georgia, Indiana, Kansas, Kentucky, Massachusetts, Michigan, Missouri, Nevada, New Mexico, New York, Ohio, Oregon, Tennessee, Washington, West Virginia

Interested parties should have at least $200,000 in liquid capital to invest.

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If you're still considering Learning Express Toys, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.