Lucille Roberts Fitness For Women

About Us

Lucille Roberts pioneered the women's-only health club industry category more than 40 years ago. Today, there are more than 40 Lucille Roberts Womens Fitness locations with an average of 1,500 new members signing up every week. Each Lucille Roberts franchise requires less of a real estate footprint in comparison to big box health clubs, which translates to a smaller investment and reduced operating costs.

Our success is a result of our low membership fees with no contracts, our smaller facility size (approximately 4,500 to 6,000 square feet) and our location in centers with national, daily-need and female-oriented retailers in both suburban and metro markets.

But our innovations as a women's fitness center don't stop there:

• First to implement step classes, ball classes, kickboxing and Tai-Bo
• Only health club to formally partner with Zumba
• One of the most effective personal training programs across the industry

Training and Support

When you join the Lucille Roberts family, you gain all the benefits of our four decades of expertise of owning and operating women's health clubs. We are committed to helping our franchisees along every step of the way of our franchise training process. We'll teach you how to utilize the vast power of social media, drive memberships and reap the benefits of robust local store marketing campaigns.

• Training from Lucille Roberts' social media expert and industry leader Linda Leseman
• Access to our proprietary platform, a multi-channel social media management tool

• An extensive in-house marketing, advertising and public relations team
• System-wide promotions
• Weekly updates on fitness classes, techniques and trends
• Classroom and "hands-on" franchise training in the field
• Support from field-based operations teams
• Customized management software and financial administration tools
• Real estate site selection and lease assistance
• Design and build-out support

Ideal Candidate

Franchise candidates should have business sales or management sales experience, but do not need to have a health club, fitness or wellness background. Prospective franchisees can either be active owner-operators or semi-passive investors looking to diversify their portfolio through this unique franchise investment.

Also, franchisees should share a common goal with Lucille Roberts, which includes building a strong brand and a profitable business in an increasingly competitive marketplace.

Testimonials

"After looking at several franchising concepts I wanted something that I could stand behind and be proud to offer in our community. Becoming a Lucille Roberts franchisee has given me the opportunity to become a business owner , while giving me the satisfaction of making fitness and wellness accessible to more women. Having the training and support from a proven model such as Lucille Roberts has made all the difference in my success as an entrepreneur." - Patti Bosco, Lucille Roberts of King of Prussia franchisee

"Important in our decision to become area developers was the needed for a strong and supportive franchisor. Lucille Roberts has provided us with all the resources and training we needed to become successful area developers and franchisees. We can't wait to open our first Lucille Roberts and help women achieve their fitness goals while assisting in the brand's growth across the southeast." - Jerry Cohn and David Tannen, Lucille Roberts Area Developers