MOOYAH Burgers, Fries, Shakes

2019 Franchise Costs

Liquid Capital Required:$250,000
Net Worth Required:$600,000
Total Investment:$402,750 - $564,400

Franchisor Details

Total Units:87 (1 Company, 74 Domestic, 12 International)
Year Founded:2007
Franchising Since:2007
Home Office: Plano, TX

About Us

MOOYAH Burgers, Fries & Shakes is an award-winning, fast-casual, “Better Burger” concept. Our primary goal is to provide an exceptional experience for our guests that keeps them coming back for more! Born in Plano, Texas, we’ve been on a mission since 2007 to deliver the best burger, fry, & shake experience EVER, create a great place for families to hang out together, and give back to the communities we serve - all while having FUN!

We serve fresh, mouth-watering, 100% Certified Angus Beef® brand burgers, all-natural Jennie-O® turkey burgers, black bean veggie burgers, and all-beef hot dogs, in addition to our new lineup of “Lifestyle Burgers,” which speak to the needs of our guests who follow a Keto, Paleo, low-calorie, vegetarian, or gluten free diet. MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily and our guests can choose from five real kinds of cheese, bacon, avocado, and 20 different, free sauces and toppings that are made from garden-fresh veggies.

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There are fries, and then there are FRIES! We hand-cut our fries from No. 1 Idaho potatoes in a 6-step process that literally takes 24 hours to complete! (You’ll know why when you taste them.) We ensure that each batch of MOOYAH fries is freshly prepared right when you order, so you’re getting them exactly the way they were meant to taste, every time.

Our signature shakes are made with 100% REAL ice cream, and provide guests with the opportunity to choose from seven different flavors, including vanilla, Hershey’s chocolate, Reese’s, Oreo, and more. Our wide array of customizable choices and inviting, FUN, family-friendly atmosphere ensure that you always have a great time at the MOOYAH in your community!

MOOYAH Burgers, Fries & Shakes continues to find success in new markets across the country with like-minded Franchise Owners who are dedicated to delivering America a “Better Burger.”, We want to be the fun, come-as-you-are neighborhood hangout that brings people together all across the country.


Why Franchise Owners Love MOOYAH:

A Beautifully SIMPLE Model - Burgers. Fries. Shakes. That’s all we make. (Well, along with the occasional hot dog.) Our three-product core menu allows us to streamline our kitchen with build-out costs that are much lower than our competition, while still delivering a uniquely customizable experience to our guests. When you keep things simple, it’s easier to get it right.

Serious MOO-LAH – Our Average Unit Volume is a strong $802,208. Our top 10% of Franchise Owners average $1,148,462. Cha-CHING!

LOWER RISK / Higher Reward – The average investment costs for high-end burger concepts is around $1 million. For the last decade, we’ve focused on lowering this cost without restricting our ability to create beautiful, high-quality restaurants. Lower build-out costs mean faster ROIs.

We GIVE BACK - We’re not just known for having the best burgers in town- our Franchise Owners also get to be involved with philanthropic opportunities within their community. For MOOYAH Franchise Owners, making a difference is just as important as making a buck.


Does This Describe You?

Serious Hospitality Gene – You get pleasure out of helping people, whether it’s your employees, your guests, or your wider community. You are people-oriented and want to provide a welcome environment for all.

Strong Business Acumen - You have a background in the corporate world or owning your own business which includes knowing how to manage a budget, maintain a P&L, and manage inventory and costs to maximize profitability.

Leadership Skills – You know how to motivate, engage, and manage a team. This often comes from prior business experience, military training or athletic/coaching backgrounds.

Problem-Solver – You are nimble and you think quickly while on your feet and on the go. You find solutions to problems quickly and efficiently which ensures a highly satisfactory experience for everyone, no matter the size or scope of the problem.

Passionate & FUN – You’re passionate about our products, our experience, your employees, your guests, and your community. You love burgers, fries & shakes, everything the brand stands for, and most importantly, you want to have fun in everything you do!

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Please Note:

MOOYAH Burgers, Fries, Shakes is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, Colorado, Delaware, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington, D.C., West Virginia, Wyoming.

Interested parties should have at least $250,000 in liquid capital to invest.

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