MOOYAH Burgers, Fries & Shakes

Americans eat 50 billion hamburgers a year with investment costs reaching $3.5 million! We’ve spent the last decade perfecting our recipe for lowering costs to drive ROI, while creating fun, high-quality restaurants.

What Does a MOOYAH Burgers, Fries & Shakes Franchise Cost?

To buy a franchise with MOOYAH Burgers, Fries & Shakes, you'll need to have at least liquid capital of $300,000 and a minimum net worth of $600,000. Franchisees can expect to make a total investment of $403,750 - $639,100. They also offer a discount for veterans (10% off of initial franchise fee). *


Financial requirements for this franchise:

Liquid Capital: $300,000
What does Liquid Capital mean?
Net Worth: $600,000
What does Net Worth mean?
Total Investment: $403,750 - $639,100
What does Total Investment mean?


Options available to franchisees:

Training: Available
Veteran Discount: 10% off of initial franchise fee
SBA Approved: Available

Franchisor Details

Facts about this franchise:

Total Units: 84
Home Office: Plano, TX
Year Founded: 2007
Franchising Since: 2007

About Us

MOOYAH Burgers, Fries & Shakes is an award-winning, fast-casual, “Better Burger” concept. Our primary goal is to provide an exceptional experience for our Guests that keeps them coming back for more! Born in Plano, Texas, we’ve been on a mission since 2007 to deliver the best burger, fry, & shake experience EVER, create a great place for families to hang out together, and give back to the communities we serve - all while having FUN!

We serve fresh, mouth-watering, 100% Certified Angus Beef® brand burgers, all-natural Jennie-O® turkey burgers, Dr. Praeger's black bean veggie burgers, and all-beef hot dogs, in addition to our new lineup of “Lifestyle Burgers,” which speak to the needs of our Guests who follow a Keto, Paleo, low-calorie, vegetarian, or gluten free diet. MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily and our Guests can choose from five real kinds of cheese, bacon, avocado, and 19 different free sauces and toppings that are made from garden-fresh veggies.

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There are fries, and then there are FRIES! We hand-cut our fries from No. 1 Idaho potatoes in a 6-step process that literally takes 24 hours to complete! (You’ll know why when you taste them.) We ensure that each batch of MOOYAH fries is freshly prepared right when you order, so you’re getting them exactly the way they were meant to taste, every time.

Our signature shakes are made with 100% REAL ice cream, and provide Guests with the opportunity to choose from seven different flavors, including vanilla, Hershey’s chocolate, Reese’s, Oreo, and more. Our wide array of customizable choices and inviting, FUN, family-friendly atmosphere ensure that you always have a great time at the MOOYAH in your community!

MOOYAH Burgers, Fries & Shakes continues to find success in new markets across the country with like-minded Franchise Owners who are dedicated to delivering America a “Better Burger.”, We want to be the fun, come-as-you-are neighborhood hangout that brings people together all across the country.

Why Own a MOOYAH Franchise?

It starts with the Best. Burger. Ever.

A “better burger” concept, MOOYAH takes the type of burger you’d enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment!

Leadership Expertise: 150 years of combined restaurant experience. Two seasoned Franchise Owners at the helm. One extraordinary Executive Support Team.

Elite Support: Our only focus is our Franchise Owners’ success. We support you like family, because… you are!

Community Involvement: Where other burger franchises just sort of exist within cities, MOOYAH makes it a point to become involved within the communities we serve.

Low Risk/High Reward: We keep build-out costs low without restricting our ability to create beautiful, high-quality restaurants bursting with fun and personality.

Seriously Fun: Making seriously good food doesn’t have to be such serious business. MOOYAH is committed to prioritizing FUN for our Franchise Owners, staff, and Guests.

Does This Describe You?

Hospitality Gene: You get pleasure out of helping people, whether it’s your Team Members, your Guests, or your wider community. You are people-oriented and want to provide a welcome environment for all.

Strong Business Acumen: You have a background in the corporate world or owning your own business which includes knowing how to manage a budget, maintain a P&L, and manage inventory and costs to maximize profitability.

Leadership Skills: You know how to motivate, engage, and manage a team. This often comes from prior business experience, military training or athletic/coaching backgrounds

Problem-Solver: You are nimble and you think quickly while on your feet and on the go. You find solutions to problems quickly and efficiently which ensures a highly satisfactory experience for everyone, no matter the size or scope of the problem.

Passionate & FUN: You’re passionate about our products, our experience, your employees, your Guests, and your community. You love burgers, fries, and shakes, everything the brand stands for, and most importantly, you want to have fun in everything you do!


MOOYAH Burgers, Fries & Shakes


MOOYAH Burgers, Fries & Shakes has received the following awards and acknowledgements:

In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand


MOOYAH Burgers, Fries & Shakes is currently accepting inquiries from the following states:

Arizona, California, Florida, Georgia, Illinois, Indiana, Louisiana, Minnesota, North Carolina, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia

Interested parties should have at least $300,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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