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Mr. Transmission/Milex

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About Us

As one of the leading franchisors in the Automotive Aftermarket Industry, Moran Family of Brands offers proven and recognized brands and the flexibility of building your business the way you want! If you are looking for the high volume general automotive repair category then Milex Complete Auto Care is for you. Or do you prefer the high-ticket transmission repair category? Then select one of the industry leaders….Mr. Transmission. If you want the best of both worlds then choose our Cobrand option that brings these two national brands together. However you want to build your business, we're here to help reach your goals!

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Mr. Transmission:

  • Industry Leader - The 2nd largest transmission franchise in the county
  • Reputation - Top brand recognition for over 50 years
  • Services - Specializing in transmission and drive train maintenance repair, rebuilds and replacement
  • Awards - Consistently ranked as one of the top automotive repair franchises in Entrepreneur Magazine® Franchise 500, Franchise Times Up and Coming Franchises and honored as a Top Military Friendly Franchise by GI Jobs Magazine.

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Milex Complete Auto Care

  • Reputation - 40 years of providing honest and professional auto care for a reasonable price
  • Services - Specializing in general automotive repair and maintenance.
  • Awards - Top 50 Oil Change Plus Chains, Franchise Times Up and Coming Franchises, EntrepreneurMagazine®Franchise 500 , and Top Military Friendly Franchise by GI Jobs Magazine

Why Us

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Why current franchisees chose Moran Family of Brands over "the other guys":

  • Proven business systems with over 50 years of experience.
  • Higher franchisee profitability, due to higher average ticket.
  • Multiple revenue streams to build the business.
  • Franchisor's commitment to building positive franchisee relationships.
  • Experienced corporate support staff with longevity and integrity.
  • Family owned – no shareholders to answer to!
  • Entrepreneurial system that allows its franchisees to live the American dream.
  • Ethical corporate and franchise network culture.
  • Control 100% of your local market advertising investment.
  • Evolving automotive industry creates exceptional opportunities.
  • VetFran and MinorityFran Discounts Available.

Training & Support

You will be treated just like family!

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  • Moran Franchisee Support Services - Whether you are looking for a single brand opportunity or a co-brand approach, we offer you the support to build and sustain a successful business.
  • On-Site and Classroom Training - During an intensive hands-on training, you will learn everything you need to know to build a successful Moran Automotive Franchise business.
  • Pre-Opening Support Services – From business planning, site selection assistance, to lease negotiation and financing, the Moran support staff is committed to helping you get your business open and running smoothly as quickly as possible.
  • Proven Business Systems - By following the business systems provided by Moran, you will have all the skills and tools to achieve your personal and financial goals.
  • Ongoing Support Services and Franchisee Assistance – In those instances that you may need assistance, Moran is right there to help you solve operational and technical problems and identify new opportunities.


"Customers rely on you to help and are dependent upon your knowledge to assist them. It is paramount to keep yourself and your employees appraised of the ever changing makeup of today's automotive industry. Moran Family of Brands provides a constant flow of information and expertise to keep us up-to-date and in the know. This is how we have maintained such great relationships with our customers and peers alike."
-Lowell & Cindy Hester, Sandy Springs, GA Mr. Transmission

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"This is a rewarding business. I enjoy working with my employees, I enjoy providing service to my customers and it has given me the stability needed to raise my family on my terms.
-Jay Pond, Jackson, MS Mr. Transmission

"We added Milex Complete Auto Care to our existing Mr. Transmission business in 2010 and it has been nothing but positive for us. We had to invest money for the equipment, but I have no regrets. We have recouped the investment in the time that I thought it would take and I am pleased with the return. We felt adding Milex was necessary to compete and to grow our customer base. We became even more profitable by doing that.
-Susan Trumble, Florence, KY Milex / Mr. Transmission

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Mr. Transmission/Milex is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Carolina, Pennsylvania, Oregon, Oklahoma, Ohio, New York, Nevada, New Mexico, New Jersey, New Hampshire, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, California, Arizona, Arkansas, Alabama, Alaska.

Interested parties should have at least $70,000 in liquid capital to invest.

Q&A with Marsha Ruske, Marketing Director at Mr. Transmission/Milex

How was Mr. Transmission/Milex originally conceived and started?

Milex Complete Auto Care and Mr. Transmission are longstanding, solid brands that have been continuously providing automotive repair services for over 50 years.   Moran Family of Brands acquired both brands in the 1990's with the intent on building a premier automotive aftermarket franchise system.  Unique to our franchise system is the flexibility to open a single brand unit or a co-brand unit which carries both brand flags.  Our co-branding model gives us a distinctive position in the industry by clearly outlining to the customer that we can provide bumper to bumper automotive repair. 

What was your original vision for your company? How has that changed over time? 

Mr. Transmission and Milex Complete Auto Care continue to evolve to meet customer demand, market conditions and revenue opportunities with innovation, ingenuity and collaboration. As a franchisor, The Moran Family of Brands is an organization offering automotive franchise opportunities perfectly positioned for long-term, sustainable growth.  We believe our franchising philosophy is important to continually grow our franchisees business.  Our core business philosophy is to develop and maintain long term relationships with our franchisees and customers. Our management philosophy is to value initiative, creativity and an independent mind. Our financial philosophy is to maintain profitability to accomplish our goals and be able to support our franchisees now an in the future. And our franchising philosophy is grounded in the understanding that when our franchisees are financially successful then we will all be successful.

 What do you believe is the single most important factor when choosing a franchise?

Do your research.  Make sure you fully investigate all the companies you have interest in and narrow down to the top 3.  Schedule visits with each of your top 3 to determine who would be the better choice.  You are entering into a long term relationship and need to make sure that your personality fits with the company you are choosing.

Why should someone choose your franchise over other similar franchises?

Our corporate mentality is very different from others in the automotive aftermarket industry.  We are a family owned and operated business and we have a family oriented environment when it comes to our franchisees and their customers.  We welcome ideas and feedback from our franchisees on how to make our system better for everyone involved. 

What makes your industry attractive?

There are numerous reasons the automotive aftermarket industry provides an exceptional opportunity for franchising. Not only does the industry continue to show annual growth, but a shift in consumer behavior has lead to changes in the industry and significant automotive franchise opportunities for our franchisees.  Some of the key automotive aftermarket industry facts include:

  • The Automotive Aftermarket is approximately a $300 Billion Dollar a year industry
  • In the United States, there are over 210 million licensed drivers and 250 million registered vehicles.
  • Despite rising fuel costs, the U.S. drove over 3 trillion miles last year.
  • For the first time, the average age of passenger cars reached 11-years. Light truck longevity is 10.

    People are keeping their cars longer and with that, there is a steady and ongoing need for general automotive and transmission repairs. 

    What types of qualities do you look for in potential franchisees?

    One of the reasons that our brands continue to experience success is our continued commitment to selecting franchisees that have not only the financial qualifications but who also subscribe to our culture and philosophy.  We look for franchisees that

    • Are customer service focused
    • Are honest and ethical
    • Are willing to collaborate to improve the system
    • Are committed to staff development
    • Possess strong management, marketing and/or sales experience
    • Have an entrepreneurial spirit

    There is no automotive experience required and those that are self starters and possess the initiative to work towards growing a business will find our franchise model attractive.

    What do your franchise fees and royalties cover?

    Our fees cover pre-opening support services such as site selection, lease negotiation and new business start-up planning including assistance with 3rd party financing and market planning.  In addition, we provide comprehensive manager and operational training in the following areas:  lead generation, financial management, personnel and safety systems, customer relations, marketing/sales and business to business sales training.   Our ongoing support includes a technical assistance hot-line, established supplier and vendor relationships, system-wide intranet, national warranty program, customer financing programs, national fleet, HR and personnel consultation, custom designed point of sale system and ongoing business performance analysis.

     How do territories work for your franchisees?

    Our FDD outlines an industry standard territory for each franchisee including an exclusive 3 mile radius surrounding location.  Additional territory options are available through our Area Development program as well.

    Why has your franchise model been successful?

    We do strive to live by our mission statement; Creating Customer Experiences that Result in Satisfaction and Loyalty, and expect our franchisees to do the same.  Offering our customer honest service at a fair price is what we have lived by from day one.  We have been able to create a proven business model that has given our franchisees the opportunity to build their own successful businesses to support their families for the past 50+ years.  Expanding our services to co-branding has offered our franchisees the opportunity to run two separate businesses under one roof.  This gives them a competitive advantage and also gives franchisees the opportunity to have twice the income potential with only the overhead cost. 

    Where do you see your franchise in 5 years and 10 years?

    With the average age of vehicles on the road increasing each year, customers are keeping their cars longer.  Older Vehicles tend to need more maintenance and repairs.  We are well positioned to address the customer demand for preventive maintenance services, general automotive repair and transmission repair. Vehicles are becoming more and more complicated and it can be confusing to customers to know what repair or service they may need.  With our co-brand business model, we offer the customer one solution no matter what their need is.  Providing honest and cost efficient services helps build a trusting relationship with customers, which is important to long term growth.  We also provide a more cost efficient solution to dealership repair services.  Consumers with older vehicles that are out of warranty will continue to look for alternatives to pricey dealership repairs.   We are positioned to address that need. 

    What is your favorite advice for new franchisees to help them succeed?

    Our most successful franchisees will provide this basic advice.. Follow the business system --- it works! 

    What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?

    In today's economic uncertainty, we understand that many are hesitant to invest at this time.  It is especially important to remember that small businesses are the backbone to our economic recovery.  Finding a franchise model that has a proven business model and is a true customer need can help alleviate those concerns.  The automotive industry in particular is seeing an upward trend.  People are keeping their vehicles longer and that means they need to be serviced on a more frequent basis.  With a national bay shortage due to the recent dealership service center closings, automotive repair franchises are well poised to capture that market share.

    Can you explain your financial assistance?

    There are several sources of financing available to assist in this area through 401K ERSOP planning, Commercial Lending, Lines of credit and even leasing options.  In addition, we have a partnership with, an online portal that assists in sourcing financial avenues for prospective franchisees.   We also participate in VetFran and MinorityFran which provides additional assistance for those meeting the criteria. 

    On average, how long does it take to start a new franchise from the franchisees point of view?

    Our standard review process can be anywhere from 60-90 days depending on the diligence of the candidate.  Once a decision is made to proceed, our standard opening timeline is 120 days from signing agreement to grand opening.  If the franchisee chooses to build a center from the ground up we add an additional 6 months to that timeline.

    What was your background and experience before founding this franchise?

    Moran Family of Brands got its start in 1958 as Dennis Moran, the original owner of the company, began a career in the automotive aftermarket industry. Over the years Mr. Moran's entrepreneurial spirit was evident as he built the original business around automotive resale & wholesale and eventually saw the need for automotive and transmission parts and repair services. In 1990, Mr. Moran and his youngest daughter Barb founded Moran Industries and expanded the business model to include franchised repair facilities with the acquisition of Mr. Transmission. Through hard work, commitment to customers and development of innovative products and services, Dennis and Barb built the business into one of the leading transmission, auto repair and accessory franchises in the country. Barb has led the company through a changing industry and has served as the President and CEO since 1999.

    In 2010, Barb Moran, bought the business from her father and in 2012, Moran Industries became Moran Family of Brands to better reflect the multiple brands and services that the company offers and the commitment to building a family environment for franchisees.

    The  Moran Family of Brands management team has the combined experience needed in automotive repair, franchising,  management, operations and marketing to evolve to meet customer demand, market conditions and revenue opportunities with innovation, ingenuity and collaboration. The Moran Family of Brands is an organization offering automotive franchise opportunities perfectly positioned for long-term, sustainable growth.

    Do you have any franchisee testimonials or success stories that you would like to share?

    Roman Combs, Oklahoma City, OK
    Milex / Mr. Transmission

     "For me the road to becoming part of the Moran family was a long, well studied one that included a variety of business enterprises. Among the 30 or so options I considered , about 5 of them were different automotive franchise groups. Moran represented to me the type of family oriented company that would truly partner with me in my attempt to carve out my niche in the small business world. Thankfully, Moran has held true to that vision and provided me with invaluable tools, training and assistance through the early months of my tenure. Thank you!"

    Lowell & Cindy Hester. Sandy Springs, GA
    Mr. Transmission

    "Customers rely on you to help and are dependent upon your knowledge to assist them. It is paramount to keep yourself and your employees appraised of the ever changing makeup of today's automotive industry. Moran Family of Brands provides a constant flow of information and expertise to keep us up-to-date and in the know. This is how we have maintained such great relationships with our customers and peers alike."

    Susan Trumble, Florence, KY
    Milex / Mr. Transmission

    "We added Milex Complete Auto Care to our existing Mr. Transmission business in 2010 and it has been nothing but positive for us. We had to invest money for the equipment, but I have no regrets. We have recouped the investment in the time that I thought it would take and I am pleased with the return. We felt adding Milex was necessary to compete and to grow our customer base. We became even more profitable by doing that."

    Dean Bingham. Greenville, SC
    Milex / Mr. Transmission

    "My store motto is 'Can't never could, don't never did, and won't never will'. This is a mantra I drill into the minds of every employee because there is nothing that we can't do. It is through this mindset, the partnership with Moran and my dedication to our customers that I was able to lead the Mr. Transmission and Milex Complete Auto Care into further success in my area. The addition of Milex Complete Auto Care in 2006 has allowed me to grow my service offerings which in turn allowed me to grow my business. The partnership with Moran Family of Brands was instrumental in making the transition work."

    Automotive Q&A with Mr. Transmission/Milex

    Provide an overview/ description of your industry.  Include reasons why it's a great industry to start a business in today.

    The average age of a vehicle on the road today has increased substantially over the past few years.  Customers are keeping their cars 11 years on average which means the need for preventive maintenance and automotive repair is on the increase. Cars are definitely lasting longer and consumers are keeping them far beyond the original warranty.   In addition, cars are much more complicated and require more specialized services than in years past.  The number of customers who can "do it yourself" is on the decrease. 

    How has your industry changed in the last 10 years?  20 years?

    Preventive maintenance has become key to increasing the longevity of vehicles.  Due to the difficulty of do it yourself auto repair, more customers are finding a need to have an established relationship with an automotive repair shop.  In addition, there has been a need for automotive service repair shops to be able to handle bumper to bumper repair in essence doing away with shops that only cover specialized repair services.  Our co-brand model was specifically created to address that need a one stop automotive repair shop able to handle the small repair to more complicated and specialized transmission repair.  

    What trends do you see in your industry over the next 5 years?  Next 10 years?

    Over the next 5 years, we see the average vehicle age increasing as well as miles driven increasing compared to the 2008 nationwide decrease.  With vehicle age increases and the complex computer controls required to keep them running, we see an increase in those needing ongoing maintenance and repair services rather than trying to tackle the repairs themselves.

    What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate?

    The biggest concern is the industry national bay shortage.  Service Stations and Repair Centers operated more service bays than they did 4 years earlier, however due to the 35,000 bays removed from the dealerships; this has created the largest national bay shortage on record.  From 2008 2010, dealers service bay share dropped to 26% while Repair Centers and Service Stations share increased to 74%.  Although the market share has increased for Repair Centers and Service Stations, additional bays are needed as the average vehicle age increases.

    Why do you think your company stands out in the industry?

    Our co-brand model clearly explains to customers that we can handle any type of repair from basic preventive maintenance services to more complicated transmission repair.    Cars are becoming more and more complicated and consumers are coming to rely on one auto repair shop to manage maintenance and repairs.

    What makes your franchise/ business opportunity more attractive than your competitor's?

    Both Mr. Transmission and Milex Complete Auto Care are time tested brands.  They distinctly say what they do so there is no confusion with the consumer.  With our co-brand model, the customer clearly knows they are getting the best of both areas in the repair segment.  Others have simply added services to their existing brand.  We took the approach of bringing the best of the two brands together in one model. 

    Describe the ideal candidate.  Do you think your requirements are any different than your competitor's?

    First and foremost automotive experience is not required.   We find that many of our owners enjoy being around the automotive industry whether they are technicians or just car enthusiasts.  And many see the benefit of being in a stable industry such as automotive repair.   We also look for proven performers in other fields of business.  Someone who has good people skills and management ability.  Has strong sales ability, a good work ethic and is skilled at team building.  Has integrity and ethics.  Is an entrepreneur that can work within the framework of a system.   And is a self-starter with initiative. 

    What's the strongest skill you require in a candidate? 

    The strongest skill would be a great work ethic with a sales and management background

    Describe the working environment of your franchisees (indoors, home office, mobile, etc).  Is your environment typical of other companies in your industry?

    Franchisees typically manage the day to the day operation and marketing of the business from the center, however there may be instances where they need to step in and work with customers.   An owner is acting more in a professional position and is does not typically involve themselves in the mechanical repairs of the car. 

    Why has you're your company been successful?

    Our company continues to be successful based on long-standing principles of creating customer loyalty and satisfaction.   It's something we strive for with our franchisees and customers.

    What advice would you give someone interested in buying a franchise in your industry? 

    Do your homework!  Investigate at least 3 different opportunities in your category and reach out to existing franchisees to get a real life perspective.

    How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry? 

    No automotive experience or background is necessary to be a successful franchisee in our system.  A general business management background is recommended with experience in working with customers and managing people. 

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