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Once Upon a Mom Franchise Information:

Here’s a Certainty: Maternity Wardrobes are Short-Lived

Once Upon a Mom^® is a Maternity Clothing and Accessories Retail Store with a different twist -

We buy and then RESELL high-quality, name-brand used maternity fashions...in like-new condition.

While this RESALE business model attracts customers for the great value that we offer expectant mothers in building a better wardrobe, Once Upon a Mom franchisees appreciate the gross profit margins.



We are not a consignment shop...We are a RESALE store! A consignment shop may keep 30% to 50% of the sale proceeds.

With RESALE, our established stores have achieved over 60% Gross Profit Margins!

3 Key Viewpoints:

Sellers Appreciate:

• We pay our customers cash on-the-spot to purchase their name-brand, gently used maternity fashions.
• We buy high-quality product from our customers daily without restrictions...no "appointments" and no "limited times."
• This continual buying is very convenient for sellers.
• Sellers get instant gratification by receiving immediate payment from us for their excellent condition, in-demand items for the current season.
• Since our inventory comes right from our customers, we have a custom P.O.S. system that keeps our buy process organized and time efficient.

Buyers Appreciate:

• We sell our high-quality, name-brand maternity merchandise at bargain prices...much less than what it sold for new at retail.
• Once Upon a Mom stores are designed for a great shopping experience. Expectant mothers can stay fashionable while getting more variety, quantity and quality for their money spent.
• Continual buying creates a dynamic, ever-changing inventory that keeps the experience interesting and fun.
• Customers want to come back often. They would not want to miss out on that next great bargain!

No matter whether they are a seller or buyer, our customers can affordably renew their wardrobes on a regular basis.

Franchisees Appreciate:

• P.O.S. System specifically designed for RESALE - It makes training new employees and managers on our buy-sell process a snap.
• Detailed P.O.S. Reports - Help you to measure and manage this business...maximizing your profit potential.
• No pressure to pre-determine what merchandise is going to be HOT...We buy what has already shown to be HOT.
• Seller's immediate gratification of receiving cash for their goods - Maximizes the gross profit margin.
• Training program - Shortens the "learning curve" helping you to avoid costly mistakes and maximizes your results.
• From Site Selection and Store Layout to Advertising and Merchandising, we are a FULL-SERVICE and SUPPORT FRANCHISE - We don't stop when you get your doors open...we support you throughout the life of your franchise business.

Our Once Upon a Mom staff has better than 30 years of combined experience in this RESALE business model. We have plenty of references, so validation is straight-forward.

We understand that you don't want a hobby-shop, you want a serious business. We can show you how to take it to that level...

TAKE THE NEXT STEP now by completing and returning the form below:

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