Once Upon a Mom

What Does a Once Upon a Mom Franchise Cost?

Cash Required:$121,500 - $268,000

Once Upon a Mom Franchise Information:

Here’s a Certainty: Maternity Wardrobes are Short-Lived

Once Upon a Mom® is a Maternity Clothing and Accessories Retail Store with a different twist -

We buy and then RESELL high-quality, name-brand used maternity fashions...in like-new condition.

While this RESALE business model attracts customers for the great value that we offer expectant mothers in building a better wardrobe, Once Upon a Mom franchisees appreciate the gross profit margins.



We are not a consignment shop...We are a RESALE store! A consignment shop may keep 30% to 50% of the sale proceeds.

With RESALE, our established stores have achieved over 60% Gross Profit Margins!

3 Key Viewpoints:

Sellers Appreciate:
  • We pay our customers cash on-the-spot to purchase their name-brand, gently used maternity fashions.
  • We buy high-quality product from our customers daily without restrictions...no "appointments" and no "limited times."
  • This continual buying is very convenient for sellers.
  • Sellers get instant gratification by receiving immediate payment from us for their excellent condition, in-demand items for the current season.
  • Since our inventory comes right from our customers, we have a custom P.O.S. system that keeps our buy process organized and time efficient.
Buyers Appreciate:
  • We sell our high-quality, name-brand maternity merchandise at bargain prices...much less than what it sold for new at retail.
  • Once Upon a Mom stores are designed for a great shopping experience. Expectant mothers can stay fashionable while getting more variety, quantity and quality for their money spent.
  • Continual buying creates a dynamic, ever-changing inventory that keeps the experience interesting and fun.
  • Customers want to come back often. They would not want to miss out on that next great bargain!
No matter whether they are a seller or buyer, our customers can affordably renew their wardrobes on a regular basis.

Franchisees Appreciate:
  • P.O.S. System specifically designed for RESALE - It makes training new employees and managers on our buy-sell process a snap.
  • Detailed P.O.S. Reports - Help you to measure and manage this business...maximizing your profit potential.
  • No pressure to pre-determine what merchandise is going to be HOT...We buy what has already shown to be HOT.
  • Seller's immediate gratification of receiving cash for their goods - Maximizes the gross profit margin.
  • Training program - Shortens the "learning curve" helping you to avoid costly mistakes and maximizes your results.
  • From Site Selection and Store Layout to Advertising and Merchandising, we are a FULL-SERVICE and SUPPORT FRANCHISE - We don't stop when you get your doors open...we support you throughout the life of your franchise business.


Our Once Upon a Mom staff has better than 30 years of combined experience in this RESALE business model. We have plenty of references, so validation is straight-forward.

We understand that you don't want a hobby-shop, you want a serious business. We can show you how to take it to that level...

TAKE THE NEXT STEP now by completing and returning the form below:

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Please Note:

Once Upon a Mom is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Vermont, Texas, Tennessee, South Carolina, Pennsylvania, Oregon, Oklahoma, Ohio, Nevada, New Mexico, New Jersey, New Hampshire, Nebraska, North Dakota, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, Arizona, Arkansas, Alabama, Alaska.

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