for healthy pool people

What Does a Poolwerx Franchise Cost in 2020?

Cash Required:$75,000
Total Investment:$100,000

Poolwerx Details

Business Type:Franchise
Total Units:250
Year Founded:1992
Franchising Since:1992
Home Office: Chandler, AZ
Australian Franchise of the Year

Become one of the Poolwerx Healthy Pool People and join the fastest moving retail and pool service business in America!

Some may think I’m a little biased, but I would go as far to say that Poolwerx is the franchise of choice – in fact I would stake my 30 year reputation on it!

A confident statement yes, but with over 250 active franchise territories, 400 mobile vans and more than 120 retail stores and a global development strategy we are walking the talk. We have developed a franchise model designed to maximize the opportunity to build a successful franchise business.

Thank you - for taking the time to look at our business, we look forward to an opportunity to discuss your next steps.

-John O’Brien, Poolwerx President, CEO and Founder.

Brand Strength

When it comes to choosing the right franchise, having a reputable, recognized brand is key. Your brand is your reputation, it dictates how clients find you, how people feel about you and their confidence in using your services.

Poolwerx strives to deliver a brand that is at the top of it's game, setting the standards for an entire industry and leading the pack for the delivery of first class after market pool care and maintenance.

Our Franchise Partners are our brand because without their hard work and dedication to providing superior levels of service, the Poolwerx brand would not be where it is today.

Training and Support

You do not require prior experience in pool and spa management to become a successful Poolwerx Franchise Partner.

Poolwerx operates an in-house 'Pool School' staffed by professional educators through a Registered Training Organization. Course modules cover technicalities and business operations, and are supported by field visits to provide an authentic understanding of all concepts.

All Franchise Partners have the training support of regional Business Development Managers, monthly business meetings, state conferences, a national convention, special events and of course all of our internal staff across the planet.


Poolwerx delivers a marketing strategy on a number of integrated levels. Each level works in unison to ensure the right message is consistently delivered to clients. This drives new clients as well as additional sales from existing clients, and it ensures Poolwerx remains on 'the shopping list' for all pool owners. Poolwerx has an in-house marketing team consisting of specialists in specific areas of expertise who are there to advise, develop and assist along the way.

Buying Power

Poolwerx offers the negotiating and buying power of a global group with one specific difference, our suppliers don’t simply provide products to Poolwerx Franchise Partners, they are partners to our team in the truest sense of the word. They provide our Franchise Partners with ongoing training, support, and the tools you need to make sales. Our Partners in Profit program sets us apart from our competitors in that our suppliers are an extension of your business.

Your success is our success

Our success is based directly on the success of our Franchise Partners. This direct relationship drives our team even further to ensure that you do as well as you can in your business. Through our internal company Key Performance Indicators (KPIs) the Support Centre team works closely with Franchise Partners to ensure success in all areas and especially in:

  1. Annual Sales Targets
  2. Franchise Partner Satisfaction
  3. Franchise Partner Profitability
  4. Being the most recognizable brand

We live and breath our values

Poolwerx is a values driven organization. With clear values having been developed and agreed upon by the Franchise Partners and Support Team, each member of the Poolwerx family is required to sign on to and live the values of the company. The values define the way we work together in our business and together as the wider Poolwerx family. They define how we interact with our clients and our suppliers. They define how we contribute to the world around us and challenge us to exceed expectations and goals at every turn.

  • People first always
  • Do the right thing
  • Find the better way
  • Dare to succeed
  • Energize