Poolwerx - Franchise

Backed by a global brand, Poolwerx partners can tap into the $7 billion swimming pool industry with multiple revenue streams including chemical, equipment, and retail sales plus year-round revenue from residential and commercial pool services like cleaning, maintenance, and repairs. Scale your business with us as we rapidly expand our footprint across the US!

What Does a Poolwerx Franchise Cost?

To buy a franchise with Poolwerx, you'll need to have at least liquid capital of $80,000- $100,000 and a minimum net worth of $150,000. Franchisees can expect to make a total investment of $107,000 - $406,500. They also offer financing via 3rd party as well as a discount for veterans ($4,000 off the first territory franchise fee). *


Financial requirements for this franchise:

Liquid Capital: $80,000 - $100,000
What does Liquid Capital mean?
Net Worth: $150,000 - $300,000
What does Net Worth mean?
Total Investment: $107,000 - $406,500
What does Total Investment mean?


Options available to franchisees:

Financing: Via 3rd party
Training: Available
Veteran Discount: $4,000 off the first territory franchise fee
SBA Approved: Available

Franchisor Details

Facts about this franchise:

Home Office: Dallas, TX
Year Founded: 1992
Franchising Since: 2015

About Us
With over 60 franchise outlets in the US and 400 franchises worldwide, Poolwerx is the largest global retail and mobile franchise in the pool and spa industry. Since its founding in 1992, Poolwerx has been committed to top-tier training, creating operational efficiencies, and embracing technology to drive client satisfaction. Beyond servicing residential and commercial pools, spas, and hot tubs, Poolwerx also offers convenient neighborhood retail locations with knowledgeable employees ready to help pool owners with all their pool needs and purchases

Why Poolwerx?
Poolwerx partners are capitalizing on a $7 billion (and growing!) swimming pool industry. In addition to the multiple revenue streams from retail and services, our business benefits from recurring revenue from long-term customers. After all, once an in-ground pool is installed at a residential or commercial property, it requires ongoing maintenance. So unlike many other franchise concepts, Poolwerx resists short-term fads and waning popularity.

Here are some additional reasons our partners join Poolwerx:

  1. Small Cost, Big Profits: The average initial investment is approximately $135,000. In 2023, the average gross profit across our franchisees exceeded $760,000 with the highest franchise achieving over $2 million!
  2. Technical Training & Business Coaching: Beyond our onboarding pool school program, partners can access seasonal workshops and additional online training. Our seasoned, regional Business Development Managers work alongside each partner to drive sales, promote growth, and cut costs.
  3. Marketing & Tech Investment: Leverage optimized national digital campaigns and local area marketing support for customer acquisition. Poolwerx also invests in technology like marketing automation for managing online leads and cloud-based financial and inventory management tools. Our tech stack provides insightful business analytics, streamlines operations, and increases profit margins.
  4. Global Supply Chain Network: Partners benefit from Poolwerx’s 30-year relationships with vendors and strong bargaining position from its international purchasing power, keeping costs low and decreasing the risk of inventory and supply chain disruption.
  5. Youthful Advantage: Most US pool businesses are small and unorganized. Now is the perfect time to invest in a globally-backed brand expanding in markets ripe for the taking. Plus, getting in early gives partners direct interaction with senior leadership, empowering them to shape the company's future direction in the US.

Becoming a Poolwerx Partner
Our four business model options allow our partners to invest at their preferred comfort level while leaving the window open to scale business at their convenience. Partners can choose from the following:

  • A single-van pool service franchise
  • A multi-van pool service franchise
  • A retail hub franchise with a multi-van service model
  • A multi-retail and multi-van franchise model

Additionally, existing pool store and service business owners can convert their operations to Poolwerx to access our extensive training, marketing support, executive business consulting, supply chain benefits, and partner network.

If you’re new to the pool industry, Poolwerx will provide you with the education and tools required to get started. Once you graduate from our pool school, our Support Center specialists will help you set up your retail location or organize your van service, depending on the model selected.

Dive In!
Thank you for considering Poolwerx as a partner in your franchise entrepreneurial journey. We can’t wait to learn more about you!




Poolwerx has received the following awards and acknowledgements:

Entrepreneur Franchise 500 top franchise (2018-2020), Franchise Council of Australia Franchisor of the year 2016, FCA Multi-Unit Franchise of the Year (2012, 2013, 2015), AQUA 100 (2021), International Franchise Association Franchisee of the Year (2023), Pool Pro Magazine Panelist (2021)

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.

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