What Does a Potatopia Franchise Cost in 2020?

Cash Required:$150,000
Net Worth Required:$300,000
Total Investment:$194,625 - $482,550

Potatopia Details

Total Units:7
Year Founded:2013
Franchising Since:2015
Home Office: Manalapan, NJ

About Us

Potatopia is the only fast casual restaurant chain in its segment that targets every culture, age, and ethnicity. We have developed a simple system to provide delicious fresh food cooked in an open kitchen delivered in a fast casual environment. You have Mexican, Asian, Italian, American, that start with a carb and build a meal, well why not the potato, its versatile, healthy, and the 4th largest crop in the world. With such massive appeal, Potatopia created 10 styles of potatoes to choose from as your base and then create your own with proteins, veggies, cheeses, and a sauce making it the perfect meal.

Why Choose Potatopia

One of the core values of the Potatopia mission is to consistently offer our customers outstanding service, whether they are a new customer or a returning customer that you may see regularly. We commit to maintaining a clean, neat, and organized food service offering. You need to believe in this vision and accept it with a personal commitment to sustain our philosophy of freshly prepared, amazing foods and brand culture.


At Potatopia®, we're dedicated to the success of our Franchise Partners and are focused on providing world-class support and service based on respect and trust. When you join the Potatopia family, you'll be working with experienced professionals who have extensive brand building, marketing, development, and operational experience in all functions of the foodservice franchise industry. Here's a small taste of the service you'll receive:

  • Real Estate and Store Development
    • Prototypical design and conceptual layouts for new franchises
    • Assistance with real estate services including a dedicated leasing team that will proactively identify new real estate opportunities and lead LOI proposal, lease negotiation, and lease review
    • Full Build out Support with a Certified Project Manager
  • Training
    • Comprehensive, certified training for Franchise Partners and key managers in both the field as well as the Potatopia hands on Spud University
    • Continuing corporate and on-site franchise training
    • Access to online training tools and development support
    • In-depth franchise operations manuals
    • Easy to follow guides for everything
  • Operations and Field Support
    • Initial management training and on–site visits
    • Access to the corporate management team for business review and performance analysis
    • Inspections focusing on quality, service, and cleanliness
  • Marketing
    • Innovative Potatopia franchise marketing campaigns
    • High-quality point-of-purchase, merchandising, and local store marketing materials
    • Dedicated marketing and public relations staff to assist with marketing and media planning
    • Seasonal and local store marketing campaigns
    • In-house creative agency to provide Franchise Partners with unique customizable advertising and branding materials
  • Product Development
    • Wide variety of delicious menu offerings
    • Delivery of world-class menu variety through continuous testing, product improvement, and expanded offerings
    • Operational support and quality assurance
  • Ongoing Support
    • Regular consultation visits from Potatopia Franchise Business Consultants
    • Regular Q&A consultations
    • Business review analysis of store sales and performance vs. system-wide benchmarks
    • Password-protected Intranet with inventory management tools

Ideal Candidate

While we do prefer you to have previous experience, it is not required. Franchisee candidates without sufficient restaurant experience will be required to successfully complete our internship evaluation. Management experience is a big plus. We're looking for franchise owners who are outgoing and have management experience, and who are results oriented. A person who can lead a team, and who has the motivation to excel! You must have a minimum of $150k in liquid capital, and be ready to make a full-time commitment.

Next Steps

Congratulations on taking the first step to owning your own business and joining our franchise team. Fill out the form today!

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Please Note:

Potatopia is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, D.C., West Virginia, Wyoming.

Interested parties should have at least $150,000 in liquid capital to invest.

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