Pretzelmaker is an innovator in the soft pretzel industry, creating the pretzel dog and popular portable pretzel bites. Over 20 years we have grown to one of the largest soft pretzel concepts in the United States, building strong brand awareness for our franchisees. Our marketing, social media and public relations initiatives drive ever-increasing store visits. The proprietary dough mix is produced out of our own plant, allowing us to track and negotiate the best raw material prices for Pretzelmaker franchisees. Tap into the on-the-go snack demand by offering hot, fresh-baked, fresh-twisted pretzels, pretzel dogs, and low calorie pretzel bites from your own Pretzelmaker store.

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What Does a Pretzelmaker Franchise Cost?

To buy a franchise with Pretzelmaker, you'll need to have at least $100,000 in liquid capital and a minimum net worth of $250,000. Franchisees can expect to make a total investment of $130,000 - $225,000. They also offer financing via 3rd party. *

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Financial requirements for this franchise:
Liquid Capital:$100,000
What does Liquid Capital mean?
Net Worth:$250,000
What is Net Worth?
Total Investment:$130,000 - $225,000
What does Total Investment mean?


Options available to Franchisees:
Financing:Via 3rd party

Franchisor Details

Facts about this Franchise:
Total Units:216
Incorporated Name:PM Franchising, LLC
Franchising Since:1992
Subsector:Soft Pretzels

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About Us

Founded in 1991, Pretzelmaker has been offering fresh, hand-twisted pretzels, pretzel dogs, freshly squeezed lemonade and cold beverages for 20 years. With over 300 stores worldwide, including stores currently operating as Pretzel Time, customers from around the globe can enjoy Freshness with a Twist.

Why Us

  • Innovator of the Pretzel Dog and popular portable Pretzel Bites
  • State-of-the-art training, ongoing education and development
  • Turn-key store design and kiosk program for additional location options
  • Marketing, social media and public relations initiatives, including national press coverage, to drive increased customer visits
  • Opportunity to co-brand with other brands in the Global Franchise Group portfolio
  • Open communication with our franchisees through a franchisee advisory council, weekly emails, webinars and conferences
  • Proprietary products and built-in supply chain to control cost of goods
  • Research and Development team that is constantly testing and creating new menu offerings to keep the brand fresh and "now"


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Q: Do you honor U.S. military veteran's discount?

A: We are proud to participate in the VetFran Program and find that military veterans make excellent franchisees. We encourage those individuals to consider becoming a part of our system by offering the 15% VetFran discount, plus an additional a 25% Great American Patriot Program discount off the first store franchise fee.

Q: What is the typical size of a store?

A: It ranges between 500 and 900 square feet. We also have a kiosk program to expand your store's reach. Kiosks average 250 square feet.

Q: What type of location is best for a Pretzelmaker?

A: Regional malls, lifestyle centers, airports, entertainment venues, transit stations, airports...anywhere with grab-and-go snack demand.

Q: Can I own multiple Pretzelmaker locations?

A: Absolutely! The low start-up costs and simple operation make it easy to own multiple Pretzelmaker stores. A number of our locations are owned by multi-unit operators, and we highly encourage Area Development.

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Ideal Candidate

We are looking for franchisees with a committed, positive attitude, willing to follow a system, willing to work for success, not just create a job. A candidate with strong customer service skills and the ability to manage a team. The drive to grow the business ... some of our most successful franchisees started as single store owner-operators and grew into multi-unit and multi-brand owners. We require financial stability with $95K in liquid capital.

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Ready to Learn More?

We have more information on Pretzelmaker available today for you to review.

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Pretzelmaker is currently accepting inquiries from the following states:

Alabama, Arizona, Arkansas, California, Colorado, Delaware, Florida, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $100,000 in liquid capital to invest.

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If you're still considering Pretzelmaker, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.