Primrose Schools

What Does a Primrose Schools Franchise Cost?

Cash Required:$350,000 - $1,200,000
Net Worth Required:$750,000 - $1,200,000
Total Investment:$637,900 - $6,375,500

Franchisor Details

Total Units:410
Year Founded:1982
Home Office: Atlanta, GA

About Us:

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 400 Primrose schools in 29 states today. Each school is independently owned and operated by Franchise Owners who are provided a proven and time-tested business model and exclusive approach to early education, called Balanced Learning®. We offer Franchise Owners the opportunity to invest in a rewarding business that delivers an unparalleled early learning experience for children and families in their community.

Primrose Schools®: A Child Care Industry Leader

Why Primrose Schools?

A proven model, trusted for more than 35 years.

Our business model rests on our commitment to delivering service excellence while continually raising the bar in everything we do. We support our Franchise Owners with everything they need to thrive and grow, starting with our exclusive, time-tested Balanced Learning® approach.

Based on the latest research, we have created a unique, meaningful learning path. Blending purposeful play and nurturing guidance from teachers, our curriculum excels with a special emphasis on character development. Every toy, block, lesson plan, and book has been thoroughly researched and planned. This is the foundation that makes Primrose a sound investment.

Unparalleled Competitive Advantages

  • Exclusive Curriculum: Our Balanced Learning® curriculum and approach was developed with top early education experts to ensure a trusted, purposeful school experience and is valued by many parents.
  • Better Student Outcomes: Primrose students on average rank higher on a national early learning assessment than most children of the same age.*
  • Education Accreditation: Primrose Schools chose an early education accreditation instead of a child care accreditation. Our AdvancED® accreditation is the highest level an early learning school can achieve.
  • Premium Value: Primrose parents understand that high-quality educational child care is worth the investment.

*These results were from over 250 participating Primrose schools, using the MyTeachingStrategiesTM GOLD ® assessment tool. Teachers performing the assessments were not all certified in inter rater reliability. Learning domains included physical, mathematics, literacy, cognitive, social-emotional, language and science.

A Strong Support System

In addition to curriculum, we supply an innovative first-class level of training and support that goes beyond your opening day:

  • Expert Finance team to guide you through financing
  • Expert Real Estate team to help locate a site for your school*
  • Training programs for Franchise Owners, Directors, and school staff
  • Integrated marketing campaigns, which include digital and online advertising support
  • Individual school webpages
  • Local community marketing support materials
  • A designated School Marketing Consultant
  • A designated School Business Consultant
  • Grand Opening event support
  • Automated CRM system for tracking, measuring, and continually improving prospect-to-parent sales processes for enrollment

*Not applicable for an Independent Development Program.

Unmatched Industry Recognitions:

  • Best Franchises to Buy 2019: Ranked #5 on Forbes’ List of America’s Best Franchises to Buy in 2019.
  • Top Child Care Franchise 2019: Ranked #1 in Child Care category on Entrepreneur’s List of Top Franchises in 2019 and #55 overall.
  • SBA Loans: Primrose Franchise Owners have the highest SBA loan repayment success rate in the industry*
    *Based on a review of SBA loan performance over a 10-year period from 2008 to 2018 by FRANdata comparing peer brands with at least 50 SBA loans during that period
  • Franchise Times Top 200: Ranked on Franchise Times’ List of the Top 200 Franchises in 2014, 2015, 2016, 2017, and 2018.
  • Franchise Update: Ranked CEO Jo Kirchner #8 on Franchise Update’s List of the Top 24 Women in Franchising in 2014 and 2017 Bonnie LeVine Award recipient.
  • Inc. 5000: Ranked on Inc.’s 5000 Fastest-Growing Companies in America in 2012, 2015, 2016, and 2017.
  • Franchise Registry Member: Primrose is a verified Franchise Registry member.


Mike Hummer, Primrose School at Moorefield Station:
“The Primrose franchise model, proven business strategy, and Balanced Learning System provide new franchise owners with a clear path to follow and make them CEOs of their own business. (I think) it’s a good financial investment.”

Elliott Blades, Primrose Schools at Holly Grove and West Lake:
“I think at the end of the year when I see those children walk across the stage during the graduation ceremony is probably what makes me feel proudest about owning the franchise and being the franchise owner. Because you know at that moment that you really are changing history. You’re unleashing on the world another batch of children that are just a little bit better, a little bit smarter, a little bit more confident than they were when they came to you.”

Jana Radtke, Primrose Schools of Cross Creek, Tampa Palms, and South Tampa:
“We had looked at other franchise opportunities and individual opportunities, even starting the business on our own, and just never found any that quite matched what Primrose had to offer because it was the Harvard of preschools and that’s why we wanted it so bad for our children.”

Ideal Candidate:

Primrose Schools Franchise Owners come from many different fields, but they share a common goal—the desire to make a difference in the lives of children, families, and their local communities. They appreciate an opportunity where their skills are put to use managing staff, building relationships, and growing their enrollment base.

In order to be considered as a Primrose Franchise Owner, you are required to have at least $350,000 - $1,200,000 in liquid assets and a net worth of $750,000 - $1,200,000.

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Please Note:

Primrose Schools is currently accepting inquiries from the following states: Wyoming, West Virginia, Wisconsin, Washington, Vermont, Virginia, Utah, Texas, Tennessee, South Dakota, South Carolina, Rhode Island, Pennsylvania, Oregon, Oklahoma, Ohio, New York, Nevada, New Mexico, New Jersey, New Hampshire, Nebraska, North Dakota, North Carolina, Montana, Mississippi, Missouri, Minnesota, Michigan, Maine, Maryland, Massachusetts, Louisiana, Kentucky, Kansas, Indiana, Illinois, Idaho, Iowa, Georgia, Florida, Delaware, Washington, D.C., Connecticut, Colorado, California, Arizona, Arkansas, Alabama.

Interested parties should have at least $350,000 in liquid capital to invest.

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