Ramada

Ramada Franchise Information:

A Staple On The American Lodging Scene for 50 Years

Ramada Worldwide has provided a "shady resting place" for millions of consumers since its inception in 1954. Through the years, the brand has remained adaptive to change while establishing itself as a household name. Now, after 50 years of quality service, Ramada is transforming its image once again.

Even before you step inside the door, you'll sense the change. From the sign out front to the newly redesigned logo. Once inside, you'll discover something new around every corner. Upgraded complimentary breakfast*. Spa-inspired in-room amenities. High-speed Internet access. And that's just the beginning. There's no denying that it's an exciting time here at Ramada. The opportunities are endless.

The sale of Ramada International Hotels & Resorts by Marriott International Inc. to Cendant Corporation's Hotel Group has been completed. Ramada International is primarily a franchised brand of 204 open hotels representing 27,728 rooms under the Ramada^® Plaza, Ramada Hotels, Ramada Resorts and Ramada Encore brands in the United Kingdom, continental Europe including Scandinavia, the Middle East, Africa, the Asia-Pacific region, Australia, Mexico and Central America.

The Ramada Franchise Opportunity

We stand behind our franchisees with support systems such as:

Ongoing Support
Through our ongoing commitment to franchisee support, we've more than doubled our field team to help drive property performance. Franchisees will be assigned a Director of Business Development who will visit your property and provide you with a comprehensive education on rate and inventory management, systems maintenance and local sales. In addition, you will be assigned a Franchise Services Manager, who you can call 24 hours a day, 7 days a week for operational advice and supplies and services.

Training
Understanding that education is a key to success, Ramada offers training programs. Cendant Training Services provides an Owners & General Manager Orientation program, a hands-on training curriculum offering operational, technological, sales and marketing education, and an opportunity to meet with the corporate staff and ask questions. The goal is to empower you with the resources and knowledge you need to run your hotel and provide a positive experience for your guests.

Quality Assurance
We have raised our minimum QA passing score and will implement a zero-based system called Positive Guest Experience (+GX) in 2005. This program utilizes zero as a perfect score, with no cap on the number of QA points which a property can be assessed. In addition, we've implemented an Electronic Guest Satisfaction Survey to help ensure superior service by allowing properties to see what their guests are saying about them. This also affords the opportunity to quickly develop an improvement plan and share consumer insights with employees.

Ongoing Communications
In order to keep all franchisees abreast of Ramada happenings, we send out a monthly brand mailer containing information on everything from standard system updates to marketing promotions. In addition, our quarterly newsletter, Ramada Today, is published to provide Ramada franchisees with marketing and operating tips. Online you'll find E-Source, Ramada's Intranet site exclusively for franchisees, which provides easy access to your QA evaluations, monthly management reports, and guest survey scores, as well as sales and marketing tips and corporate contact information.

Diversity Franchise Program
To increase the number of African American, Hispanic and Native American owners in the hotel industry, we've created the Cendant Keys to Success-Building Wealth through Hotel Ownership program, The goal of this program is to help individuals play a more prominent role in the ownership of hotels by providing them with the resources, support and information they need.

Regional Sharefunding
Matching funds from Ramada general marketing funds support the resourceful marketing campaigns of 14 Ramada Management Associations in the US and Canada.

Ready. Set. Change.
To celebrate the brand's 50th birthday, Ramada is getting a makeover, including a new look and feel centered around the theme "Relax in Style." However, even as we mark our Silver Anniversary, we can't help but feel that the best us yet to come!

We are holding fast to the following core strategies as we reposition Ramada to become a stronger mid-market player and we will focus only on initiatives that accomplish these goals:

• Improve overall product quality.
• Strengthen the franchisee and consumer value proposition.
• Maximize system growth and revenue opportunities - Pursue high quality conversion and new construction opportunities.
• Continue to strengthen the organization.

*Available at limited service Ramada properties.

This website is not an offering. An offering can only be made by prospectus filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. C Ramada Worldwide, Inc., 1 Sylvan Way, Parsippany, NJ 07054, 9734289700.

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