Rent-A-Wreck - Franchise

The Neighborhood Car Rental Franchise:

Rent-A-Wreck is a pioneering brand since 1973. We are one of the first companies to specialize in the neighborhood car rental market and have maintained our reputation as a friendly, high-value neighborhood alternative. According to a national market research study conducted in March of 2006 by OpinonWorks, we have national name recognition of over 50%.

During the last thirty years, the local segment of the car rental marketplace has evolved into the most stable and profitable sector of the industry, while airport based car rental has seen wild fluctuations tied to airline industry trends.

As the first used car rental company in the world, the unique Rent-A-Wreck system and story has been chronicled in hundreds of newspapers and magazines, and has been featured on television programs as diverse as NBC News and the Oprah Winfrey Show.

A pioneering brand in neighborhood car rental, our name brings the benefits of national advertising exposure and a strong media presence, bolstered by effective public relations and promotions. In addition, the Rent-A-Wreck website has grown in popularity with bargain travelers and local customers alike. In the last several years the site has become a major source of reservations that are delivered to franchisees.

All of this has resulted in Rent-A-Wreck becoming one of the most established names in the industry, with over 300 neighborhood locations across the country. We are proud to have been ranked in Entrepreneur Magazine's Franchise 500 since 1992.

As the first used car rental company in the world, the unique Rent-A-Wreck system and story has been chronicled in hundreds of newspapers and magazines, and has been featured on television programs as diverse as NBC News and the Oprah Winfrey Show.

A pioneering brand in neighborhood car rental, our name brings the benefits of national advertising exposure and a strong media presence, bolstered by effective public relations and promotions. In addition, the Rent-A-Wreck website has grown in popularity with bargain travelers and local customers alike. In the last several years the site has become a major source of reservations that are delivered to franchisees.

All of this has resulted in Rent-A-Wreck becoming one of the most established names in the industry, with over 300 neighborhood locations across the country. We are proud to have been ranked in Entrepreneur Magazine's Franchise 500 since 1992.

Rent-A-Wreck is a name people can't forget. Customers have come to identify Rent-A-Wreck with quality service and safe, clean, and affordable vehicles that offer tremendous value for their rental dollars.

Rent-A-Wreck locations are easy to find. Each franchise is listed in its local Yellow Pages, and a nationwide toll-free number instantly connects customers to you.

Over 50 years of upper management experience in the rental car business is added to worldwide name recognition, a first-class website, national advertising and media exposure, as well as local training and support to make a Rent-A-Wreck franchise the best value in the automotive franchsie industry.

The Rent-A-Wreck training program puts our more than 30 years of operating experience in the neighborhood rental car business in your corner.

Training includes classroom instruction at corporate headquarters as well as on-site training for you and your employees. Training and support is also extended through; webinars, newsletters,the company intranet, and networking events like state, regional and national meetings.

Our extensive training covers a total range of subjects, some of which are: acquiring and financing your fleet; car rental insurance and issues; time tested and proven telephone and counter techniques; how to "close the sale"; how to recognize and respond to different customer profiles; how to make your rental car business a success, just to name a few.

At Rent-A-Wreck school, we will provide you with all the administrative and promotional materials and know-how needed to get started. This includes everything from our Rent-A-Wreck bookkeeping system to maintenance procedures, advertising material and promotional strategies.

We will teach you how to publicize your franchise in your neighborhood market so you can take full advantage of the benefits of the Rent-A-Wreck name by raising the level of awareness of your business within your community. A co-op advertising program assists you with your advertising costs. Dealer "20" groups bring franchisees together in peer groups to analyze their operations.



A major component of the Rent-A-Wreck franchise system is the Franchise Advisory Council. This is a group of franchisees, elected by their peers, who review matters which affect the whole Rent-A-Wreck system as well as providing feedback to the home office. The Council facilitates a high level of communication between the franchisees and the franchisor, and makes certain that everyone has a voice in the decisions which affect the system.

"Rent-A-Wreck has been a supportive franchise system that has helped me grow my business in my local market. I began with one store and 15 cars. Now, I have multiple locations and a fleet of nearly 100 cars. The support team at Rent-A-Wreck has been with me every step of the way. "
Dale Miller ,Rent-A-Wreck of Columbia, SC

"It's a great business opportunity. I provide my customers with safe, clean transportation at a lower price than the competition and I'm still very profitable."
Mel Morris, Rent-A-Wreck of Canton, MI